Cadillac to Unveil Lyriq Electric SUV on August 6

Cadillac will unveil its first electric vehicle, the Lyriq SUV, during a virtual event on August 6. The vehicle's original debut on April 2 was canceled due to the coronavirus pandemic.

GM, the parent company of Cadillac, announced the Lyriq at an "EV Day " event last March in Warren, Michigan, which featured a new modular vehicle platformdesigned to power a wide range of the company's electric models in the years to come. The Lyriq will be Cadillac's first luxury electric SUV, with a sedan - the Celestiq - to follow. A first version presented during EV Day included a 34 inch pillar to pillar screen , electric doors, a long wheelbase and lots of high-end materials.

Over a year ago, GM named Cadillac as the brand to lead the automaker to an electric future. At the time, it made sense: the luxury brand needed an improved identity, and GM was not going to place all its hopes on the slow-selling Chevy Bolt.

GM has named Cadillac as a brand to lead the automaker to an electric futureric

For years, GM has been seen to lag behind its competitors in the luxury electric vehicle market. Audi, Mercedes-Benz, Jaguar and BMW have all introduced high-end electric vehicles to compete with Tesla's Model S, while GM had the Bolt and nothing else.

But the automaker, the largest in the United States, has since accelerated, announcing plans to release 20 electric hobs by 2023. The four GM brands - Chevy, Cadillac, GMC and Buick will launch new electric vehicles.

The Cadillac Lyriq will be the first vehicle built on the company's new BEV3 architecture. Next is the Hummer EV in pickup and SUV formats. Also to come, a refreshed Chevy Bolt EV and an electric Bolt utility vehicle with a longer wheelbase, a compact Chevy crossover, two Buick SUVs and the Celestiq. All of thisis part of GM's larger plan to spend $ 20 billion on investment and engineering costs by 2025.