If you are doing Facebook Marketing , one thing you might want understanding is the Facebook algorithm.
The Facebook algorithm helps to understand the large number of posts that people and businesses share every day and chooses which posts to show in our news feed based on a large number of factors.
We want to help you understand how your Facebook posts are viewed on Facebook. So, we are collecting all relevant Facebook Algorithm Factors, Updates, and Changes and placing them here in this article for easy reference.
Read on and see what goes into the intricate and fascinating formulas of Facebook News Feed.
Facebook algorithm values
Understanding the Facebook algorithm starts with knowing the core values that Facebook uses to guide their thinking and work. These values can give you an idea of what content will work well or not so well on Facebook.
Here is a brief summary of Facebook newsfeed values :
- Friends and family come first all: The main purpose of the News Feed is to connect people with their friends and family, so posts from friends and family are given priority. After these posts, Facebook found that people wanted their flux informs and
- A platform for all ideas: Facebook welcomes all ideas while making sure everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and comments.
- Authentic Communications: Facebook prioritizes authentic stories over deceptive, sensational, and spam stories.
- You control your experience: People know each other best. So, Facebook creates features (like unfollow and see first) to allow people to personalize their Facebook experience.
- Constant iteration: Facebook strives to constantly collect feedback and improve the platform.
The overviewFacebook algorithm bleed
So how does Facebook decide what to show in a news feed?
Here's a quick look at how Facebook Newsfeed works, according to Adam Mosseri, vice president of product management for the Newsfeed:
To make it easier for you to understand the Facebook algorithm, we've gone through all of the (known) changes Facebook has implemented in its algorithm and put together a list of factors that we believe may determine whether your publication is displayed or not.
Do this: the Facebook algorithm likes ...
- Posts with lots of mentions Likes, Comments and Shares
- Posts that receive a large number of likes, comments or shares in a short period of time
- Posts that have been liked, commented or shared by his friends
- Lierposts
- Post types that you interact with often
- Post types that users seem to prefer over others (e.g. photo, video, or status update)
- Videos uploaded to Facebook that receive a large number of views or extended viewing time
- Posts that arrive in a timely manner or refer to a trending topic
- Posts from frequently interacted pages
- Posts from pages with full profile information
- Posts from pages where the fan base overlaps the fan base of other known pages of high quality
Attention: Facebook algorithm n 'J'aime pas trop…
- Clickbait
- Like-baiting
- Messages containing spam links
- Frequently posted content and repeated messages
- Text status updatesonly from pages
- Posts that are frequently hidden or flagged (poor quality sign)
- Posts asking for likes, comments or shares
- Posts with unusual model enga (a similar signal)
- Overly promotional content from Pages: pushing people to buy an app or service, pushing people to enter a contest or a sweepstakes, messages that reuse the same ad text
To help you broaden the reach of your Facebook page , we have written some guides that you might like:
- Post less, increase the most popular posts and more: 14 ways to increase your Facebook page engagement
- The simple Facebook posting strategy that helped us triple our reach and engagement
- 17 ways to get more views, engagement and shares for your Facebook videos
If you want to explore the Facebook News Feed Algorithm, read on to find out about any relevant changes made by Facebook.
All relevant changes to the Facebook News Feed algorithm
(Last updated: January 2018)
Here's a summary of all the changes relevant to social media marketers, in reverse chronological order.
If you want to know more about a change particular, just click on the quick link and youwill get more information about the change and how it may affect your page.
- January 19, 2018: Reliable, informative and local news will take priority.
- January 11, 2018: Posts that park conversations and meaningful interactions between people take priority.
- December 18, 2017: Pages using engagement bait are downgraded.
- August 28, 2017: Pages that share fake news will no longer be able to show Facebook ads.
- August 17, 2017: Posts claiming to be a video be demoted in the news feed .
- August 2, 2017: Posts with links loadingt slowly on mobile will be less featured in the news feed.
- May 17, 2017: Posts with clickbait titles will rank lower in the news feed .
- May 10, 2017: Post this link to websites whose experience is of poor quality will rank lower in the news feed.
- January 31, 2017: Authentic and timely posts will rank higher in the feed topicality.
- January 26, 2017: Long and engaging videos will rank higher in the feed topicality (only short and attractive videos)
- August 11, 2016: Informative posts will be better classified in the news feed of people likely to hole themrelevant worm .
- June 29, 2016: Posts from friends will (still) rank higher in the feed news.
- April 21, 2016: Publications containing links that maintain the interest of Internet users will be best ranked in the news feed
- March January 1, 2016: Live videos will be better ranked in the news feed when they are live until after they end.
- February 24, 2016: Facebook launched Reactions to help businesses understand how people respond to their messages.
- December 4, 2015: Facebook uses polls to improve the ranking of the news feed.
- July 9, 2015: Facebook allows usersusers to more easily control what they see on their Feed news.
- June 29, 2015: Facebook is now considering more actions on videos while ranking the videos in the news feed.
- June 12, 2015: Time spent on articles becomes a ranking factor.
- April 21, 2015: Posts from friends will rank higher in the thread of news.
- March 5, 2015: Facebook is updating the way likes are counted.
- January 20, 2015: Hoaxes will be less popular and will receive an additional warning.
- January 7, 2015: The video is growing
- November 14, 2014: TheOverly promotional messages will receive less audience on Facebook.
- September 18, 2014: Facebook will examine the speed at which people interact with messages.
- September 11, 2014: Offensive or inappropriate ads will be shown less or stopped.
- Aug 25, 2014: Facebook will examine the bounce rate to determine if a post has a title of 'bait.
- June 23, 2014: Facebook can now rank videos uploaded directly to Facebook better than links to video sites.
- September 11, 2014: Posts that explicitly request an engagement will be ranked lower in the feed. news.
- August 23, 2013: Facebook adeveloped a new al gorithm to find and show high quality content to users
January 19, 2018: high - quality news
Facebook will prioritize news from reliable sources, informative news and news relevant to its local community
1.
According to Mark Zuckerberg, "News will always be critical any means for people to start conversations on important topics"
2. So the Facebook team is making another major update to make sure the news on the feed is of high quality. Specifically, they will prioritize the following types of news:
- News from posts that the community deems trustworthy
- News that people find informative
- Relevant information for the local community
Facebook surveyed users to help them determine the reliability of posts and the informative nature of the news.
How can this affect your page? If your post is rated as trustworthy or if your content is rated as informative by Facebook users, you may see an increase in the distribution of your content.
January 11, 2018: significant interactions
Facebook will prioritize posts that create meaningful conversations, especially those of family and friends. friends
3.
With their new focus of making sure that the time users spend on Facebook is time well spent, Facebo ok is making changes to its News Feed algorithm to give people more opportunities to interact with the people they care about.
To do this, the algorithm will prioritize messages that spark conversations between friends and messages that people might want to share and react to, for example "a message from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video sparking much discussion "
4.
Again, Facebook will prioritize posts from family and friends over public Pages content, as they believe a person-to-person connection is more valuable than a person-to-page connection.
The good thing is that Mark Zuckerberg mentioned that people will see more posts from "friends, family, and groups "
5. Now might be the perfect time to start investing in a Facebook group for your brand .
How could this affect your page? Pages will likely see a drop in their reach, video watch time and referral traffic because less your content will be showcased to your Facebook fans. If your posts u regularly spark conversations between friends, you might see less impact.
December 18, 2017: Engagement bait
Facebook will be at the bottom of the ranking Pages that share messages stimulating the user to interact with likes, shares, comments and mores actions.
6 Facebook , 2017.
Facebook has found that users dislike "engagement bait" messages. For example, "LIKE this if you are an Aries! " Or "Tag a friend who NEEDS to see this video ".
These types of posts aim to leverage the Facebook News Feed algorithm by boosting engagement in order to gain greater reach. Facebook will now demote individual posts from people and pages that use engagement bait.
Facebook has listed five types of engagement bait:
- Voting bait
- Reaction bait
- Share bait
- Tag bait
- Comment bait
How can this affect your page? If you are using engagement bait tactics in your Page posts, you should expect their reach on these publications decreases Pages that regularly share Les posts d 'appâts of engagement will see larger range drops. Facebook encourages page owners to focus on posting relevant and meaningful stories that don't use engagement bait tactics.
August 28, 2017: False news
Facebook will block pages that share fake news by buying ads on Facebook
7 Facebook , 2017.
Facebook discovered that some pages used Facebook ads to create their followers and share fake news more widely. To prevent the spread of fake news on Facebook, paThose who repeatedly share fake news will no longer be allowed to buy Facebook ads (until they stop sharing such news).
Fake news will be identified by third-party fact-checkers of the group.
How can this affect your page? If you share fake news on your page (perhaps unintentionally), you may be blocked from buying ads. It 's great to always check the validity of the content before sharing it.
August 17, 2017: Video Clickbait
Facebook will demote Facebook posts that claim to be a video
.
Spammers tricked people into click on Facebook messages that look like a video but are not. These deceptive messages are often videos with just a static image or they have a fake video play button when it is actually with a link.
Here is an example from Facebook
9:
How can this affect your page? Facebook has warned that pages that rely on such practices will see a significant drop in reach while most other pages will not be significantly affected 10 .
August 2, 2017: Web page load time
Facebook will display fewer posts with links that might take a long time to load
.
It 's frustrating when 'A website takes a long time to Facebook found that "Up to 40 percent of website visitors abandon a site after three seconds late. "
As a result, Facebook is rolling out a updated to show more posts with links that load quickly and fewer posts with links that might load slowly, in the news feed.
How could this affect your page? If your websites are particularly slow on mobile, you may see a drop in referral traffic from Facebook. Here is some tools and tips to improve the performance of your mobile site .
May 17, 2017: Clickbait headlines
Facebook is rolling out an update to display fewer posts with clickbait headlines
.
In its ongoing efforts to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the news feed. This includes articles with headlines that withhold or exaggerate information , such as the following:
- "When she looked under her sofa cushions and saw THIS…"
- "WOW! Ginger tea is the secret to eternal youth. You saw that! ”
Posts that link to articles with such titles will be ranked lower in the fnews raises d.
How can this affect your page? If you rely on these headlines to get large reach on Facebook, you will see your reach drop. The good news is that once you stop posting such clickbait stories, your Facebook posts will stop being affected by this change.
May 10, 2017: Low-quality webpage experience
Facebook is rolling out an update to show fewer posts and ads that link to websites with low-quality experience
.
To help build an informed community on Facebook, Facebook will post fewer "misleading, sensational, and spam" posts. Specifically, they refer to websites with low quality experiences, such as the following:
- Websites that contain little substantial content
- Websites that have a large number of disruptive, offensive or malicious ads
Posts that link to these websites will rank lower in the news feed and may not be allowed for use like Facebook ads .
How can this affect your page? You might see a slight increase in traffic if you don't share such content. Otherwise you will find pa drop in your audience and your referral traffic.
January 31, 2017: authentic and timely stories
Facebook brings two changes to help authentic and timely stories rank better
.
To reveal authentic content, Facebook will scan Facebook Pages to see if they have posted spam or tried to play the feed by requesting J mentions. likes, comments, or shares. If Facebook finds that a Page's posts may not be authentic, as people often hide them, Facebook will rank those posts.further down in the news feed.
To display people's stories at the right time, Facebook will now study how people interact with the posts in real time. For example, if there is an important soccer game going on and a lot of people are talking about it on Facebook, Facebook will show the relevant posts higher up in the news feed.
How can this affect your page? Some pages might see a small increase in their referral traffic. Consider posting timely and relevant posts to increase your reach on Facebook.
January 26, 2017: Video completion
Facebook will show long videos that people spend time looking at even more people
.
When ranking videos in the news feed, a factor that Facebook considers to be "percent complete" - the percentage of the video you've watched.
Facebook now recognizes that it takes more engagement to complete a long video than it does. 'short. So it will now give more importance to the "percent complete " factor for longer videos.
For example, if people watch an average of 50 % of a 30-second video and 50% of a 10-minute Video, the 10-minute video will rank higher in the News Feed than the 30-second video. Indeed, the 10-minute video minutes needs to be more engaging than the 30-second video for people to keep watching for five minutes (against 15 seconds).
How can this affect your page? If you create long and engaging videos, you might see an increase in the reach of your videos. As a result, short videos may have their reach reduced.
August 11, 2016: Personally informative stories
Facebook will show you from other stories that are personally informative for you
.
From its Quality Feeds program, Facebook has found that people enjoy the stories that interest them. In useBased on the role models they learned from the program, Facebook will try to identify stories that are informative - typically, if they relate to people's interests, if they engage people in larger discussions, and if they contain news relevant to t Hem.
Facebook will then combine this new signal with signals of how relevant the story might be to each individual, to predict if they might like it.
How can this affect your page? The informative content could have more reach on Facebook. Based on our recent experience , the educational and . Despite the previous update, people still worry about missing important updates from their close friends. So Facebook is once again tweaking the News Feed algorithm to rank posts from close friends higher in the News Feed. How can this affect your page? You will likely see a drop in your reach on Facebook and Referral traffic as posts from friends will rank higher than posts from Pages. Facebook recommends posting congiven that your audience is likely to share with their friends 18 . . Facebook has learned that the time a person spends reading or watching the content of an article indicates how interesting the article is to them. Facebook therefore adds a newcalf grading factor - how much time a person can spend looking at the item. To keep things level between short and long articles, Facebook will look at the time spent within a certain threshold. A minor change in this update is that Facebook will show fewer posts from the same page in the News Feed. This is because people find it repetitive and prefer content on a wide range of pages. How can this affect your page? There shouldn't be any significant changes in the scope of your page. That said, it does reinforce the importance of creating engaging content. . Facebook has found that "on average, people spend more than 3 times as much time watching a Facebook Live video compared to a video that is no longer live. " It 's because these videos are more interesting during the event the shooting takes place live than after the event. How can thisl affect you r Page? You might find that your live videos perform better than your other Facebook videos in terms of reach and engagement. Experiment with Facebook Live videos and see if they work better for you. . For starters, when someone uses a reaction, Facebook inf er they want to see more of that tymessage pe, just like when they like a message. But that could change . Comment can this affect your page? You will get a better idea of how people react to your Facebook posts thanks to your data Facebook Insights page . If you want to know more about the Facebook reactions, you can find more information here . . In addition to looking at the quantitative signals su ch as Like, Comment, and Share, Facebook also polls thousands of people every day to see if the feed's algorithm shows people the messages they want to see. Here is an example of the survey: If a popular post isn 't something respondents want to see, Facebook will rank it lower in the future. How can this affect your page? This shouldn't have a significant impact on your page reach, as viral posts are usually anomalies. But I think It's good to know that Facebook isn't just looking at likes, comments, and shares when ranking your posts, but also if people actually want to see those posts. Relevance is key here . . The preferences tab will be more visible and more intuitive, allowing users to find pages and people to like and follow, and to easily choose to follow / unfollow certain content. . Facebook has found that many people don 't feel inclined to like, comment, or share a video even though they liked the video. So in addition to determining if anyone has watched the video and for how long, Facebook now takes into account other actions such as choosing to turn on sound, watch the video in full screen and activate high definition. These actions indicate that they enjoyed the video. How can thisaffect your page? If your followers like the videos you post, this update will help them see your videos more often in their feed. . While many people might not like, comment on, or share a post that they found meaningful, they would likely spend more time in it than other posts. Therefore, Facebook takes this as a signal to classifyFacebook posts. By understanding what types of content someone prefers, Facebook can display similar types of content higher up in their News Feed. How can this affect your page? Facebook doesn't expect pages to see significant changes in reach. But if you want to improve your reach on Facebook, making your content engaging might help. . The first is for people who don't have a lot of content to see - maybe because they don't follow a lot of people or pages. Facebook had a rule that prevented people from seeing multiple stories from the same source in succession. They are now relaxing the rule so that if you reach the end of your feed but still want to see more articles, you will see more. The second is to display posts from friends that you care about higher up in your feed so you're less likely to miss them. If you read and interact with Pages posts, you'll always see them on your feed. The third is to collapse or delete a story about friends who like or comment on a post, like this: How could this affect your Page? You will likely see a drop in reach, as posts from friends will be prioritized over posts from Pages. . How can this affect your page? You may see a slight drop in overall likes on your page after this update. . To reduce the number of posts containing misleading or false information, Facebook announced that the News Feed algorithm will begin to take people into accountflag a post as fake or choose to remove posts. Facebook will reduce the scope of these posts and add a disclaimer on the post (without viewing or deleting the post). June 29, 2016: Friends stories
Facebook will show stories of close friends higher in the news feed April 21, 2016: Time spent viewing
Facebook will rank the articles that 'he thinks you'll spend some time reading, earlier in the newsfeed March 1, 2016: Facebook Live
Facebook is more likely to rank videos Facebook Live higher in the feed when these videosdeos are live only when they are no longer live February 24, 2016: Facebook reactions
Facebook recently deployed Reactions - its button "I like " supercharged - to help businesses better understand how people react to their content December 4, 2015: Enqheadings
Facebook polls thousands of people every day to improve the ranking of the news feed 
July 9, 2015: better control over users in the feed-in news
Facebook facilitates adjustments and customize their newsfeed settings 
June 29, 2015: Actions on videos
Facebook is now considering more actions on videos while ranking videos in the news feed June 12, 2015: Time spent on stories
Time that you spend watching stories becomes a factor that Facebook uses to determine what to display at the top of your feed April 21, 2015: content from friends and pages
Facebook is rolling out three updates to improve the newsfeed experience 
March 5, 2015: I like Facebook
Facebook to update the way Page likes are counted, removing them like commemorated accounts and disabled accounts January 20, 2015: Facebook targets hoaxes
Facebook aims to reduce number of hoaxes in the news feed with an algorithm adjustment
January 7, 2015: the video is growing
Facebook has provided some new statistics and tips on using video , including these:
- In just one year, the number of video posts per person has increased by 75% worldwide and by 94% in the United States.
- The quantity videos of people and brands in the news feed grew 3.6 times year on year.
- As of June 2014, Facebook averaged over a billion video views every day .
- On average, over 50 percent of people who visit Facebook every day in the United States watch at least one video per day.
- Seventy-six percent of Americans who use Facebook say they tend to discover the videos they watch on Facebook.
-
Comment can this affect your page? Facebook could promote video posts. Try it with Facebook videos and see if they perform better than other types of posts.
November 14, 2014: page posts too promotional
Facebook deploys an update to reduce the number of tro messagesp promotions in the news feed
.
Facebook has heard people say they want less promotional content on their feed and more storage of friends and pages they like.
After digging through their data, Facebook found that these are the types of posts that people find too promotional:
- Posts that only make people buy a product or to install an app
- Posts that get people to participate in promotions and sweepstakes without real context
- Posts that reuse exactly the same content from ads
Here is an example:
How can this affect your page? Pages that publish such content often will see their reach decrease dramatically over time. To broaden your reach, Facebook recommends that you publish relevant posts and high quality content 33 .
September 18, 2014: When people like and comment
Facebook will watch when people like, comment and share
.
Facebook used to only look at the total likes on a post when it ranks in the News Feed. Now Facebook will also look at the rate at which people like, comment, and share a post.
How can this affect your page? The reach of your posts is not only determined by how many likes they get, but also by the rate at which people are interacting with it. The above publicationsAlways good engagement will be shown to more people on Facebook.
September 11, 2014: offensive or inappropriate ads
Facebook stops show offensive or inappropriate advertising
.
When people hide ads in their news feed, Facebook takes this as a signal that others might not want to see them too and show them to fewer people
36.
Now Facebook is also asking people why they hid the ads. If it's because the ad is offensive or inappropriate, Facebook will stop showing it.
How can this affect your page? If someone has flagged your ad as offensive or inappropriate, you could see a significant drop in the reach of the ad.
Aug 25, 2014: bounce rate
Facebook will looki ng at bounce rate to determine if an article uses a clickbait title
.
If someone clicksthat on an article and immediately comes back to Facebook (or "bounces "), it can mean that they didn 't find what they expected. This is often because the article uses a clickbait title. Facebook will use this signal when ranking the article in the news feed.
Additionally, Facebook will also monitor if people like, comment or share the post after clicking on it. If few people are, the article is likely not to be useful, relevant or meaningful. Facebook will then rank it lower in the news feed.
Facebook will also rank articles with a link preview higher in the news feed than articles with just a link in the caption - because the link preview shows more information about the item.
How could this affect your page? Facebook found that posts with link preview" received twice as many clicks as links embedded in photo captions Experiment to see if this applies to the content you share.
June 23, 2014: Best videos
Facebook will now be able to better understand (and classify) videos uploaded directly to Facebook
.
For videos uploaded directly to Facebook, Facebook can now tell if anyone has watched them and for how long. It seems they may not be able to do this for links to YouTube videos (or other video sites).
Having this new information will allow Facebook to rank Facebook videos better. The first tests showed that people watch more videos that are relevant to them.
How can this affect your page? Videos that you upload directly to Facebook will probably work better than links to videos on other sites like YouTube. This was a mistake we had been making for some time .
September 112014: Like-baiting
Facebook will show fewer posts that explicitly request likes, comments, or shares
.
Some pages try to play with the feed algorithm by explicitly asking for likes, comments and shares. Here is an example:
As people reported that these posts are less relevants than posts with a similar level of engagement, Facebook will rank those posts lower in the News Feed.
How can this affect your page? According to Facebook, "This update will have no impact on Pages that genuinely attempt to encourage discussion among their fans and initially focuses on Pages which frequently publish posts explicitly requesting J-mentions. 'likes, comments and shares. ” 40
August 23, 2013: High quality content
Facebook a developed a new algorithm for trouver and show high quality content to users
.
To create the algorithm, Facebook polled thousands of people and put the results into a machine learning system. Here are some of the questions they asked:
- Is this content timely and relevant?
- Is this content from a source you can trust?
- Would you like to share it with friends or recommend it to others?
- Are you really interested in the content or trying to play on the distribution of the news feed? (eg asking people to like content)
- Would you call this a shoddy post or meme?
- Would you complain about seeingwhat content in your news feed?
The algorithm also uses a thousand other factors to determine if a post is high quality content. Some of these factors include "how often the content on a certain page is flagged as low quality (for example, hiding a page post), how complete the page profile is, and if the fan base of a particular page overlaps with the fan base of other high quality Known Pages "
42.
How can this affect your page? Pages that register good engagement on their posts may see an increase in their reach. Here are some tips from Facebook 43 :
- Make sure that your messages are timely and relevant
- Build the credibility and trust of your audience
- Ask yourself: "Would people share this with their friends or recommend it to others? "
- Think about:" Would my audience like to see this in their news feed? "
Could you help us-make this-resource more comprehensive?
We would love your help in tracking changes and factors in the Facebook feed to keep this post as complete as possible.
Was there something we missed?
Are there any newrecently published that we should add?
Let us know by leaving a comment on this post or send us a tweet . We'll be happy to give you a tip in the post for all the right leads.
We hope you find this resource useful as you navigate your strategy Facebook marketing . Tell us how things are going and if there is anything we can do to improve the way we are helping.
Topics: Facebook marketing , Social media strategy
This blog post was written originally on Nov 4, 2014 and updated on 18 octobre 2017.
Image credit: Unsplash
Aucun commentaire:
Enregistrer un commentaire