The likelihood of you hitting your quota depends on where you work [new data]

Why are you in sales? Have you been drawn to autonomy and the rise adrenaline rush of making a deal? Or was your first job in sales - and the rest is history?

The answer may have something to do with it. something to do with where you live.

A survey of over 250 B2B salespeople in the field by Steve W. Martin, author of Target Heavy Hitter Selling , revealed those in the Midwest are most likely to be in sales so they can "control their own destiny ", while that Southern representatives are most likely to say "it happened naturally ”. About 40% of salespeople in the Northeast are primarily motivated by money.

Source: Harvard Business Review

The Northeast also has the highest percentage of reps who have polite but limited relationships with their clients because they are both busy. Western salespeople, on the other hand, are more likely to feel personally invested in the business. success of their customers. Salespeople in the South gave mixed responses: around 19% develop close personal relationships with their customers, but 15% say they are satisfied with keeping a “general push” on the account after the sale.

Source: Harvard Business Review

Who is the most successful? Representatives from the west coast average 112% of their quota. Representatives of the south and northeast reach 92% and 91%, respectively. When the quota averages 86%, representatives from the Midwest take the last place.

Source: Harvard Business Review

Job satisfaction may be linked to reaching quotas, because close one in four Midwestern residents give their career a "C" or less. Meanwhile, West Coast salespeople are most likely to give their careers an "A" or "B" , closely followed by their northeastern counterparts.

But the region doesn't always make a difference: there's a topic that most salespeople agree on. all the country prefer to call or sendr an e-mail to new prospects at the start of the week. Tuesday and Monday are the most popular days; Thursday and Friday are the least popular.

Let us know in the comments how and why you got into sales.

La probabilidad de que alcance su cuota depende de su lugar de trabajo [datos nuevos]

¿Por qué estás en ventas? ¿Te ha atraído la autonomía y el aumento ¿Adrenalina al cerrar un trato? ¿O fue su primer trabajo en ventas y el resto es historia?

La respuesta puede tener algo que ver con eso. algo que ver con el lugar donde vive.

Una encuesta de más de 250 vendedores B2B en el campo por Steve W. Martin, autor de Target Heavy Hitter Selling , reveló que las personas del Medio Oeste tienen más probabilidades de estar en ventas para poder "controlar su propio destino ", mientras que es más probable que los representantes del Sur digan "sucedió naturalmente ”. Alrededor del 40% de los vendedores en el noreste están motivados principalmente por el dinero.

Fuente: Harvard Business Review

El noreste también tiene el porcentaje más alto de representantes que tienen una relación cortés pero limitada con sus clientes porque ambos están ocupados. Los vendedores occidentales, por otro lado, tienen más probabilidades de sentirse personalmente comprometidos con el negocio. El éxito de sus clientes. Los vendedores en el Sur dieron respuestas mixtas: alrededor del 19% desarrolla relaciones personales cercanas con sus clientes, pero el 15% dice que está satisfecho con mantener un "empujón general" en la cuenta después de la venta.

Fuente: Harvard Business Review

¿Quién tiene más éxito? Los representantes de la costa oeste promedian el 112% de su cuota. Los representantes del sur y noreste alcanzan el 92% y el 91%, respectivamente. Cuando la cuota promedia el 86%, los representantes del Medio Oeste ocupan el último lugar.

Fuente: Harvard Business Review

La satisfacción laboral puede estar relacionada con el cumplimiento de las cuotas, porque cerca uno de cada cuatro residentes del Medio Oeste le da a su carrera una "C" o menos. Mientras tanto, es más probable que los vendedores de la Costa Oeste le den a sus carreras una "A" o "B" , seguido de cerca por sus contrapartes del noreste.

Pero la región no siempre marca la diferencia: hay un tema en el que la mayoría de los vendedores están de acuerdo. todo el pais prefiere llamar o enviarr un correo electrónico a nuevos prospectos al comienzo de la semana. Los martes y lunes son los días más populares; Los jueves y viernes son los menos populares.

Háganos saber en los comentarios cómo y por qué entró en ventas.

Do Product Previews Really Lead to Purchases [new research]

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in-store because they enjoy seeing or testing products before you buy them.

But if consumers could see or try products practically from home, would they still need to visit the store before making a purchase?

This question was asked by companies like Amazon , Warby Parker and IKEA who have adopted the opinions on RA products. With these previews, e-commerce visitors can see an item of clothing in a photo of their body, preview what the furniture will look like in their bedroom, and even take a look.sizing to make sure they are buying a product with the best fit.

But is this virtual experience really as effective as a traditional store or a fitting room in getting people to buy?

Skeptics might say no. Because AR is expensive to implement and product views only require a physical store location, many marketers believe this technology is not worth the effort.

However, as the world becomes more and more digital, each new generation is shopping even more online. They are also adopting technologies like AR / VR for entertainment or retail purposes .

Not to mention that while holidays like Black Friday cause an increase in foot traffic, retail businesses find it.No more eager to keep people in the stores for the rest of the year.

While AR may have been inaccessible to retail marketers in the past, could it be an opportunity to generate income in the near future?

To determine if augmented reality was actually a beneficial marketing technology, I surveyed 300 consumers about their experiences with AR product previews using Lucid survey software .

In the survey, consumers were asked, "Have you ever bought a product (like furniture or clothing) after seeing an augmented reality preview of what it would look like? in real life? "

Since the technology is still fairly new, you can expect consumers to say that they have never used an AR Product Preview. However, you might be wondering if those who have used a Product Preview AR have actually converted.

If you think the general population has not used this new retail technology, you might be surprised at the result below.

Data source: Lucid

According to the survey, 52% of consumers have purchased at least one item after seeing an AR preview of how it looks in real life. Over 30% of this group have purchased multiple products after previewing them with AR.

So what does this mean for small and medium retailers ?

Naturally, you may not be able to afford AR technology to showcase your products just yet. However, the fact that more and more brands are using this feature to influence buying decisions means that technology and personalized digital marketing tactics such asIt's likely that AR previews will become more important.

Just because you can't afford AR now, that doesn't mean you won't be able to take advantage of it in the future. As augmented reality becomes more important and valuable to businesses, AR e-commerce tools could become more accessible or competitively priced. This is a theme that we have seen with the influence of artificial intelligence.

While technology was expensive and inaccessible to small and medium businesses in the beginning, there are now a number of built-in tools that marketers and businesses can leverage.

Even if you may not take advantage of the latest marketing technology today, it is still important to monitor how other retailers are using it - especially if they are selling products in a category similar to vours.

Below I will walk you through some AR strategies that are effectively benefiting retailers now, or could be a vital marketing tactic in the future:

3 Strategies AR product marketing plans to watch in 2020

Mobile Previews on Ecommerce Sites

With this strategy, a mobile ecommerce website visitor can find a product that interests them , open a camera with the press of an AR preview button, and then see what the product - like furniture - will look like in the room it's in. Ecommerce platforms also allow me prospects to see what an accessory like glasses will look like. If a customer likes what they see in an AR preview, they can exit the preview and make a purchase without setting foot in a store.

With the increase in mobile e-commerce, this strategy allowsvisitors to experience a product via mobile search or app, visit an eCommerce site, get a feel for what it looks like in real life, then buy it smoothly wherever it is. It also eliminates the main points of friction that could interrupt a purchase, such as going to the store or not finding a product of the right size or color in a physical store.

At the moment, we're already seeing companies like IKEA, Home Depot and Amazon adopt AR product previews on mobile sites and apps. But this strategy may not be completely inaccessible to small businesses.

For example, a small bicycle retailer called PureCycles wanted to improve the mobile experience and conversions on their website. With a large catalog of bike product photos taken from multiple angles, they've created AR previews with Shopify.

PureCycles says it uses virtual previews improved the customer experience on mobile-optimized browsers and allowed customers to answer key questions about their products, such that "Will this bike fit in my little apartment? "

Virtual mirrors

Have you ever seen a shirt that you liked in a clothes but couldn't find it in your size? Or have you ever wanted to try expensive makeup before you buy it? Here are two business cases that might call for AR mirrors, often referred to as "virtual" or "magic" mirrors.

With AR mirror technology, you can stand in front of a screen in selfie mode, and see an overlay of the appearance of products from the store catalog in the right size or shade.

After your virtual experience, some virtual mirrors will allow you to order the product or to 'send a link yourself so that you can order it later. This avoids any additional friction associated with waiting for the item to return to stock.

This virtual process also allows you to see what products the store is selling but not selling in the store due to seasonality or space limitations.

This strategy is used by Charlotte Tilbury, a UK-based beauty retailer.

Virtual mirrors, purchased and installed by Holition , line the walls of the store. When a client watches one, the camera and software analyze the measurements and skin tone of their face. From there, the customer taps different makeup items on the screen to see what the products will look like on their face. Here's a quick video demonstration of how the software works:

Social Media Filters

Have you ever started Instagram or Face Storiesbook and noticed new AR filters that let you test products directly through your app? Otherwise, you will definitely see more soon.

Recognizing the easy-to-use fruit of AR insights in e-commerce, Facebook and Instagram , are actively taking steps to deliver more commerce that take advantage of this technology. For example, late 2019 , Facebook made AR filtered ads available in Facebook Ads. These ads allow users to test products in Facebook Stories and its news feed.

Here's an example of what one of these ads might look like:

Image source

Leveraging product-centric AR filters on social media delivers the benefits of mobile AR previews without buyers actually visiting a shopping siteelectronic exercise.

As social media users check out their friends' stories or content, they may notice a story that contains an AR product or discover an AR preview that they can live. These types of experiences are much more natural than seeing an influencer post on a dress or makeup item, visit the e-commerce site, and then do some additional research to see if it's the right shade.

While previews of social AR are still in their infancy, platforms like Facebook are already identifying the types of retailers that could thrive with these tools. For example, AR features that allow users to preview products through social media could be a game-changer in the fashion and beauty world. In 2018, this sector has already seen a 164% increase in social media revenues thanks topaid promotions.

Social media users actively interacting with paid beauty ads, brands capable of leveraging AR on Facebook and Instagram would be able to reach suitable audiences for social media on social media platforms. popular forms and allow them to try new products.

One company that already leverages AR to showcase products on social media is Dior, which allows users to try on looks from its Fall fashion line / Winter on their Instagram Stories camera.

Image Source

As social media and mobile browsing continue to dominate, spending by Millennials and Gen Z their time , the need to invest in smart mobile ads, such as AR ads, will also increase.the combination of AR and social media tactics is still new - and not worth spending your budget just yet - you should continue to follow the brands and competitors who take advantage of it in case this technology becomes more accessible in the future.

What Successful AR Means For Retailers

As the growth of AR shows how companies are using new technologies to improve customer journey, efficiency AR and other retail technologies show that customers increasingly seek digital, personalized and seamless shopping experiences.

And that makes sense. More and more, people are using mobile e-commerce stores and online social platforms to find, control and ultimately buy products.

Even if you have a physical store, you will have to adopt some tactics hacompletely digital to make sure that you gain notoriety among Internet users and people in your neighborhood.

And while you shouldn't be spending all your money on AR, there are other tactics you can take to educate your audience about your products or services. These include highlighting your products on social media , launching a target online store , or sending e -personalized emails on products they might like based on what they have already purchased in your store.

¿Las descripciones generales de los productos realmente conducen a compras? [Nueva investigación]

The 30-60-90 day plan: your guide to mastering a new profession [model + example]

With all the joy and excitement of landing a new job, you may feel so much fear and anxiety. The same goes for the hiring manager.

Overcoming the learning curve of a new role and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can't adjust in time?

Fortunately, there is a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new surroundings. This is called a 30-60-90 day plan. And following it allows you to absorb as much information as possible, masterrisking your main job responsibilities and preparing to have a lasting impact on your new team.

Think of a 30-60-90 day plan like a new hire's north star, keeping your eyesight set in the right direction and guide you to success. But before we show you how to write this plan, let's go over what exactly it is and how it will improve your performance during your first three months (or your employee's) on the job.

In this article, we'll cover everything you need to know about 30-60-90 day plans, whether you're writing one for yourself or for a new member of the team.

30-60-90 day plan

A 30-60-90 day plan sets out a clear plan of action for a new hire during the first 30, 60 and 90 days of his new job. By setting concrete objectives and a vision of its capacities at each step of the plan, you can ease the transition to a new and empowering organization.

There are two situations in which you would write a 30-60-90 day plan: during the last stages of an interview process and during the first week of the job itself. Here's how each type can be executed:

30-60-90 Day Interview Plan

Some hiring managers ask candidates to think through and explain their 30-60 potential - 90 day plan as a new employee. They want to see if they can organize their time, prioritize the tasks they would likely undertake, and strategize for the job deion.

For a new hire, a 30- A 60-90 day plan is a great way to help the hiring manager visualize you in the role and differentiate you from all other candidates.

Of course, it can be difficult to defineyour goals for yourself before accepting a new job. So how are you supposed to know what these goals are? Start with the job description. Normally, open vacancies have separate sections for job responsibilities and job qualifications. Try to find some commonalities in these two sections, and how you can turn them into goals for yourself over three months.

For example, if a job requires three years of experience in Google Analytics, and the responsibilities include monitoring the performance of the company's website on a monthly basis, use these points to develop a plan action plan explaining how you will learn key business performance metrics (first 30 days), boost business performance in those stats (next 30 days), then lead the team to better Google Analytics strategy (last 30 dayss).

30-60-90 day plan for a new job

The second situation where you would write a 30-60-90 day plan is in the first week for a new job. If you are the hiring manager, this plan will allow you to learn how the new hire works, address any concerns or preconceptions about the job, and ultimately help them succeed.

If you yourself are starting a new job, and are not asked to develop a 30-60-90 day plan during the first week of this job, it is always a good idea to 'write one for yourself. A new job can feel like a completely foreign environment for the first few months, and having a plan in place can make it feel more like home.

Even though 90 days is the standard grace period for new hires to learn the ropes, it's also the best time to make a good start.first impression.

How long should a 30-60-90 day package last?

Although there is no set duration for a 30-60-90 day plan, it should include information about onboarding and training, defining goals that you are supposed to reach at the end of each phase and all the people to meet. and the resources to be considered in support of those goals. This can result in a 3 to 8 page document, depending on the formatting.

The purpose of your plan is to help you make the transition to your new role, but it should also be a catalyst for your career development. Instead of guiding you through the learning curve of your job, the goals outlined in your plan should push you to reach your potential and raise the bar for success every step of the way.

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Free 30/60/90 day integration template

Fill out the form to get the template.

30-60-90 day plan for managers [template]

Almost all 30-60-90 day plans consist of a learning phase, a contribution phase, and a leadership phase - which we'll cover in the next section. example of a plan below. This includes plans designed to guide people into new management roles. What sets a manager's plan apart from any other is his obligation to his direct reports and the decisions he is trusted by the company.

If you are accepting (or hiring for) a new managerial role, consider one of the goalsand how to deploy them at a pace that prepares you for success.

Get to know the strengths and weaknesses of your team.

Recommended phase: first 30 days

Everyone learns the ropes during their first month in a company. managers, a lot of this learning is done by talking to the team.

If you are a new manager, take time with your direct reports and get to know their roles. What are their biggest problems?

Making your team happy is a hard goal to achieve, but it is a important responsibility to assume as a manager. Your first step is to determine how you will manage and coach your employees in their daily work.

Improve the profitability of your team's budget.

PhaseRecommended: Last 30 Days

Managers often have access to (and control) their department's capital budget - things like software, office supplies, and new hires. After spending the first two months learning what the team is spending their money on, consider using the last 30 days of your plan to make suggestions for new investments or how to reallocate money to where you want to go. think it must be.

Is there a tool that can automate a task that takes forever for your team to do manually? Write a financial strategy that includes this tool in the next quarter's budget.

Help a direct report to acquire a new skill.

Recommended phase: 30 days second

Even if you are new to the business, you were hired for a reason: you have skills. And you can bring these skillses to the people you work with, especially those who report to you.

After you've met and discovered your new colleagues, you can use the second month of your onboarding plan to find any skills gaps in your team that you can help fill.

Do you have expert level experience with and your new business has just started using Marketing Hub ? Teach them how to do something on the platform that they didn't know before.

Write a training strategy that can help guide your direct reports to new roles.

Recommended phase: Final 30 days

You won't be expected to promote people in the first three months of your new job, but that doesn't mean that you shouldn't have known enough about your team to decide who is good at what and how to coach them where they arecould be.

During the last 30 days of your 30-60-90 day plan, you might agree on a goal to develop a strategy training that describes how to manage your direct reports and ultimately how to guide them to new roles in the future.

30-60-90 day plan for executives

Executives are a little different from managers in that performance expectations are higher. As an executive, you will need to be very engaged in the organization from day one and implement high impact changes in your role as soon as possible. At the same time, context is important and you will need to understand the culture, the team, current operating processes and challenges before you resolve them.

Here are some critical steps to include in your 30-60-90 day plan in a leadership role.

as much information as possible.

Recommended phase: first 30 days

It is notThere is no point in taking action without context, so start your start-up period by gathering information and graphing to lay the groundwork. It means reviewing existing documentation, attending as many meetings as possible, meeting direct reports and skipping levels, and asking lots of questions.

Create an alignment between you and the team.

Recommended phase: first 30 days

During the first 30 days you will meet new people and understand their role in the organization. Ultimately, your job as an executive is to set the vision for the organization while removing barriers for your team as they strategize and execute them.

One of the best questions you can ask when getting to know your team is: "In your opinion, what are the existing threats to our business (external orinternal)? "

It shows that you care about their opinion and trust their expertise while gaining unique perspectives from multiple points of view in the organization. Plus, if you're just starting out hearing some of the same points from multiple team members, you will be able to identify the biggest challenges, allowing you to make the most effective changes.

Create goals by depending on what you 've learned.

Recommended phase: last 30 days

When you are interviewing or shortly after you are hired, you will have an idea of ​​the types of pain that the leadership team has and goals in mind to get you there.

Once you have more context on how the organization works, you can take that vision and translate it into goals concrete and measurable which moves you to the next level.

Identify the A playersof the team.

Recommended phase: first 30 days

A player A is a member of your team who goes above and beyond what is expected in his role. While not all employees are A players, you'll want to make sure critical roles and teams have at least one A player to lead, inspire, and build camaraderie.

From this you can understand about the existing gaps in staffing and training, whether it is the team members who need a lot of advice and need to be coached for performance or empty roles that need to be filled.

Diagnose process problems.

Recommended phase: last 30 days

Businesses of all sizes face operational challenges as they implement efficient and scalable processes. Sometimes when a management team is not aligned with middle management, the prothings can get complicated.

Find out why things are done the way they are, then determine if there are any workarounds you can implement to streamline operations. It might be as easy as removing bottlenecks or adding automation to some functions.

Develop and implement a recruitment plan.

Recommended phase: last 30 days

You know your players A and B and hopefully you have a plan to retain them, invest them and mentor them. However, you will likely come across gaps that need to be filled and positions that need to be created to eliminate the bottlenecks. From there, you'll want to create a recruiting plan to execute, for both short, medium, and long term needs.

Make changes in operations.

Recommended phase: last 30 days

Speaking of bottlenecksBy the way, the last 30 days of your plan should focus on the areas of the business that can get results the fastest. Once you identify them, you can focus on removing these obstacles to start meeting your goals and achieving better performance.

Contribute to broader business goals.

Recommended phase: last 30 days

As a member of the management team, you will also be looping in a co mpany initiatives, and the other leaders of the company. Your company will be counting on you to bring your in-depth discipline expertise and experience.

Be prepared to build on leadership meetings and contribute to the vision and strategy of the organization as it moves forward.

How to write a 30-60-90 day plan

Whatever the niThe calf of the job a company is hiring for, improving an employee's skills requires concrete performance goals, so be careful of the lack of precision in the goals you set for yourself.

"Write a better blog post" or "get better at brainstorming" are great ambitions, but they don't allow you to measure your progress. Set realistic, quantifiable and targeted goals. You will know exactly how to achieve them and assess your success.

To write challenging but achievable performance goals, ask yourself the following questions:

What are my teams? Goals?

Try to understand the purpose behind your team's goals. This will give you a better understanding of why you and your team should achieve them, motivating you to work as hard as possible towards those goals.

What will be my main prioritiesities?

By relating your personal responsibilities to the goals of your team, you will know exactly how to align your tasks with the needs of the team, which makes you accountable and requires you to help your team achieve their goals. .

How will I measure my progress?

Tracking your progress allows you to assess your performance and rate of improvement. To see how you are doing, set up weekly meetings with your manager to ask what she thinks about your work and track the improvement in your own performance metrics, like the growth in average views of your blog posts or the number of views qualified leads generated by your eBooks.

Reaching your performance goals, however, is not the only path to future success in your new role. You should also study the ins and outs of your team and your business,take initiative and develop relationships with coworkers - all of which many new hires underestimate the importance of.

Consider setting the following types of goals at each stage of your 30-60-90 day plan:

• Learning Goals - How are you going to absorb as much information as possible about your business, your team and your role?
• Objectives of the initiative - What will you do to stand out?
• Personal goals - How will you fit into your business and your team?

Aiming to achieve these types of goals will help you get started in all the right areas of your job. And if you stick to your plan, you'll notice that you'll be able to spend less time learning and more time executing.

Model30-60-90 day plan with examples

Here is your 30-60-90 day plan template. Click on the image below to upload your own copy.

So how would you fill in the lines shown in the template above? Here is an example:

30 days

Introduction

Many new hires can't wait to impress, so they dive head first into their jobs or try to make process suggestions for their team with limited operating experience of their new team. But be patient.

Understanding your business vision and your team's existing strategy is crucial to producing high quality work and having real impact. If you don't know the goal of your role or the optimal way to play, you may miss the mark and your first efforts will not pay off as you expect.

It's always better to over-prepare than under-prepare d. And it 's okay to take the time to learn the ropes - it pays huge dividends in the long run. In the first 30 days of your job, your priority is to be a sponge and soak up as much information as possible. Once you do that, you can then try to improve more specific parts of your team's working style.

Theme: Be a Sponge

Learning Objectives

• Study the mission, vision and overall strategy of my business.
• Read my corporate culture code to learn more about our corporate culture and why we implement it.
• Read the Client Personality and Target Audience Presentation to really understand who our clients are, their weaknesses and how our product and content can help them.
• Meet my team manager to learn more about how achieving our goals will help our business grow.
• Learn about our team's new SEO strategy, editorial process and traffic goals.
• Learn how to use Rapport Insights SEO to plan and structure blog posts.
• Review my team's pillar cluster model overview and understand how to match items to clusters.
• Meet my manager to find out more about his expectations.

Performance targets

• New hire training and pass the test with a rate of 90% or more.
• Be able to write 3 blog posts per week.

Initiative Goals

• Start the Facebook instant article experiment that my manager recommended I do.

Personal Goals

• Have a coffee with all of my team members, so that I can get to know them on a professional and personal level.

60 days

Introduction

At the end of your first 60 days, you should Increase your workload, start exceeding your goals and make a name for yourself on your team.

To do this, start talking more in meetings. Don 't be afraid to share your ideas on improving your team's processes. It shows that you are quickly conquering the learning curve and recognizing some flaws that your coworkers might have ooked. You always have a new perspective on the business, so your insight is invaluable.

Theme: Become a Contributor

Learning Objectives:

• Find out how to optimize a new post from scratch basedboth from the SEO Insights report and my own competitive research.
• Read the wiki page of all the other marketing teams to learn about other marketing initiatives and how our whole department is working together to grow our business.
• Dive into my company's roadmap and product strategy to fully grasp our mission and vision.

Performance objectives

• To be able to write 5 blog posts per week.
• Reduce to one cycle of modifications per article.
• Understand how to edit a guest post - clean up at least one draft.

Initiative Goals

• Share the idea of ​​content strategy at my monthly team meeting and ask if I can lead the project to Increase blog traffic.
• Ask my manager if I can oversee the email policyFacebook and Slack Distribution

Personal Goals

• Meet my colleagues from other teams to learn more about their marketing initiatives and develop relationships outside of my team.

90 days

Introduction

At the end of your first three months, you should fully understand your role, be confident in your abilities and be on the verge of making a revolutionary contribution to your team. Instead of reacting to problems that pop up at random, be proactive and spearhead a new initiative for your team.

You should also know how you can collaborate with other teams to improve your own team. process. By taking on new projects outside of your starring role, you'll start to turn heads and grab the attention of the department as a whole.

Theme: Be a leader

Learning Objectives

• Do an analysis of my best performing and worst performing blog post to date. How can I use this information to optimize new content to work better out the door?

Performance Goals

• Be comfortable writing five blog posts per week
• Edit a post of guest per week
• Try to keep 75% of my blog posts free of review.
• Write at least one new post that generates over 10,000 views in a month.

Objectives of the initiative

• Ask the SEO team if they would like to join the product marketing team to brainstorm to content topics related to our product roadmap.
• Ask the social media team if they are willing to develop a relationship where we can share each other's content.
• Ask the sales team what arethe weak spots of our clients, so that we can write the content that our target audience needs and help them close more qualified leads.

Personal goals

• Join the yoga club.

Discovering the nuances of your new role in less than three months will not be easy. But developing a solid 30-60-90 day plan is your best bet to accelerate your development and adapt to your new work environment as quickly as possible.

Editor's Note: This post was originally posted in April 2019 and updated for completeness.

El plan de 30-60-90 días: su guía para dominar una nueva profesión [modelo + ejemplo]

The Ultimate Google + Recommendations Algorithm Updates Timeline

Google is a fickle beast. The search engine is essential to the success of your web content, but no one really knows how Google 's algorithm works (at except for the elusive Google search team, of course).

Google's search engine is also constantly evolving. Google has not become the number one search engine in the world without prioritizing its user experience. It has achieved this leadership position by continuously updating its algorithm to meet the needs of its users and by providing the best possible outcomes (not to mention user engagement with new daily doodleson the Google home page ).

If your content doesn't keep up with these Google algorithm updates, you may lose valuable space on the Search Engine Results Page (SERP) ... as well as potential visitors, prospects and customers.

In this guide, we've covered everything you need to know about Google's Algorithm, its latest nine updates, and how your business and its content can keep up.

Google Algorithm

Google's search engine algorithms determine the results you see for each search term or query. They work behind the scenes to filter web content, examine indexed pages for relevance and quality (for example, search factors), and return the results that are most relevant to the query.

Although the namere exact is not certain, SEOs believe there are certain ranking signals that Google takes into account when showing results. These include factors like keyword usage, domain history, site usability, etc.

This is why, as businesses and marketers, we need to optimize our on-page SEO , off-page SEO , and Technical SEO to help rank our pages and help consumers find our content.

Did you know that over 3.5 billion Google searches are performed every day ? The search engine is by far the most popular among its competition, which means that the vast majority of your audience (and potential audience) actively searches Google for information that your website or blog can provide.

How can you make sure your content gets classifiedgetting high enough on the SERPs to grab the attention of your audience? By adhering to the Google algorithm and its updates.

Major updates to the Google algorithm

1. Google Panda (2011)
2. Google Penguin (2012)
3. Google Hummingbird (2013)
4. Google Pigeon (2014)
5. Google Mobilegeddon (2015)
6. Google RankBrain ( 2015)
7. Increased length of Google snippet (2017)
8. Google Mobile-First Indexing (2018)
9. Updated Google Medic (2018))
10. Google BERT (2019)

Since its conception twenty years ago, Google has made thousands of updates to how its search engine works, including those in this timeline . In fact, the team makes small updates to their algorithm almost daily.

Google also releases major updates several times a year - you can read more about Google's recommendations on these .

In this article, I've detailed nine of the most important and impactful Google Algorithm Updates in chronological order.

1.Google Panda (2011)

Release date : February 23, 2011

Google has released the Panda update to tackle light, duplicate or plagiarized, keyword stuffing, content farms, websites with high ad-to-content ratios and other quality issues. It has also been released to reward unique and high quality content.

Google Panda assigns each webpage an internal quality score that attempts to mimic the human qualification, which is how a human can react and rank a piece of content. This score is then factored into the ranking of each website on the SERPs.

Panda was initially introduced as a filter for search engine results, but in January 2016 it was added to the main algorithm >.

How to set Google Panda update:

• Use a site crawler like Botify or Screaming Frog to identify light content (for example, low word count or duplicative) on your website and blog. If you find any, consider combining and / or archiving these pages.
• Ecommerce sites are particularly vulnerable to duplicate content - in these cases, use canonical URLs to tell Google which version of each page should be prioritized in the SERPs.
• Rewrite and update content to reflect better grammar, syntax and language. Ensure consistency in formatting the content.
• Remove or rework any low-quality or poorly performing content. (You can identify this content based on low traffic and / or low conversion rates.)
• Focus on creating truly unique content that delivers unique value to your visitors and customers. Google offers over 20 questions to help you determine quality and value.

2. Google Penguin (2012)

Release date : April 24, 2012

The update Google Penguin was released to combat black-hat link building techniques , such as spam links, link directories, and keyword-filled anchor text. Google calls them "black hat web spam " and defines them as "techniques that do not benefit users, where the intention is to look for shortcuts or loopholes that would classify pages higher than they deserve to rank. ”

Prior to the Penguin Update, link volume - regardless of quality - had a strong influence on the ranking of pages on the SERPs. Penguin tries to better understand how websites earned their links and to ensure that only high quality, trustworthy linksiance and relevant rewarded the sites to which they led.

Google Penguin only affects inbound links - links leading to a site, not far from it. Penguin monitors black hat link building techniques and over-optimized anchor link text. This is when too many inbound links for a website contain the same anchor text, which can alert Google that the links are not natural or acquired.

Penguin was also added to the base algorithm in late 2016.

How to adjust Google Penguin update:

• Follow white- link building techniques to create high quality, relevant backs.
• Do not participate in Private Blog Network (PBN) link systems , which often result in penalties for the site.
• If you are hiring an agency or freelance writer for link building, be sure to ask how they build links. No money should be exchanged between the agency and the person or organization that links to your site.

3. Google Hummingbird (2013)

Release date : August 20, 2013

Google released on Hummingbird Update to provide a more conversational and human search experience. Google wanted to better understand the context of what people were looking for, relative to the specific terms of their search query.

The Knowledge Graph was introduced the previous year, but Hummingbird has improved this functionality. This update also resulted in the creation of Google Authorship, which was discontinued in 2014 .

Hummingbird uses natural language processing which includes semantic indexing, synonyms, and other features to interpret queries and produce results. It eliminates shoddy content bWith keywords to create a more personalized and precise search process and display SERP results that match the searcher's intent.

How to adjust the update from Google Hummingbird

• Focus on the content concept, not just keyword-based content t. Broaden your keyword search to include different phrases, frequently asked questions, and similar terms.
• Use tools such as AnswerthePublic to develop context when researching keywords.
• Be competitive analytics by researching your keywords on a new Google SERP and see what associated SERP content and features (like Knowledge Graphs or Featured Snippets ) shows.

4. Google Pigeon (2014)

Release date : 24July 2014 (in the United States) and 22 December 2014 (in the United Kingdom, Canada and Australia)

Google has published the Pigeon Update to better calibrate the local algorithms with the basic algorithm. The purpose of this update was to reward local businesses that have a strong organic presence with better SERP visibility. It was also about responding to user search queries with accurate local results influenced by traditional web search ranking signals.

Pigeon treats local search the same as traditional organic search, just with local clues. It takes the searcher's location into account when displaying SERP results and allows searchers to treat Google search and Google Maps in the same way. For example, you can search for "best accountant nearby " in both engines, and the results should be similar.areas.

How to adjust Google Pigeon update

• Take advantage of - SEO and off-page SEO tactics to ensure that Google recognizes your location. business and other local ranking factors.
• Create content and media that associates your business with a specific location, such as a neighborhood, town or city. This will help improve your local SEO .
• Register on Google My Business to manage ho w information about your business appears on the Google SERPs. Create and manage profiles on other important directories like Apple Maps , Facebook , factual , Foursquare , Superpages and Yelp .
• Make sure your location information is consistent across all of your web properties i.e. website, social networks, Yelp listings, etc.

5. Google Mobilegeddon (2015)

Release date : April 22, 2015

The Google Mobile update (dubbed "Mobilegeddon ") officially incorporated mobile usability as a ranking signal. The update prioritized mobile-friendly websites over mobile SERPs, and sites that were not mobile-friendly were penalized or removed from SERPs altogether.

Mobilegeddon was yet another effort by Google to continue to provide the best possible search experience for its users. "When it comes to searching on mobile devices, users should get the most relevant and fastest results, regardless of whether the information is on web pages or mobile-friendly apps " , Google announced in 2015.

Mobilegeddon penalizes websites that are not cmobile friendly and rewards those who are. It only affects mobile searches and individual web pages (not entire websites), and it affects queries and websites worldwide, in all languages.

(Since Google has moved to mobile-first indexing , however, the mobile usability of your site now has an impact on your rankings for every query.)

How to set Google Mobilegeddon update

• Make sure your website is mobile-o ptimized! (Here is a blog post explaining how to do this .)
• Use Google's Mobile Optimization Test Tool to see how your site is performing Web. This tool will show you what your site looks like on a mobile device and alert you to any problem loading or processing.

6. Google RankBrain (2015)

Release date : October 26, 2015

Google RankBrain update was part of Hummingbird. RankBrain is a machine learning-based component of Google's algorithm that works to better understand searcher intent and deliver the most accurate and relevant SERP results.

Many SEO strategists believe it is used to measure how searchers interact with search results and then rank the results accordingly. (This could explain why your SERP looks different when you search for the same thing multiple times.)

It has also been theorized that the target RankBrain algorithm identifies the functionality of relevance to websites ranked for a given query, establishing ranking factors and signals specific to the query.

Google called RankBrain the third most important ranking signal.

How to adjust the updatefrom Google RankBrain

• Refer to recovery steps recommended for the Hummingbird update .

7. Increased Google Snippet Length (2017)

Release Date : November 30, 2017

The Google Snippet Length Increase Update increased the value of Google meta deion length from 155 to 300, almost doubling the number of words. The goal of this update was to provide more useful deions of web pages and to help Internet users better understand how a result might be relevant to their query.

For about six months, the meta Deions length was between 160 and 300 characters (depending on search and resulting content), but as of May 13, 2018, Google has reduced most lengths of clips around 150, therewhere they were originally.

How to adjust the update for increasing the length of Google snippets

• Since Google has reduced its meta-deions to their length of About 150 origin, we do not recommend that you edit your snippets at this time.
• Keep your deions under 150 characters to ensure the full snippet shows up on the SERPs.

8. Google Mobile-First Indexing (2018)

Release date : March 26, 2018

The Mobile-First indexing update was another nod from Google to those websites that use a mobile-friendly website.

Here's how Google explains : "[Historically,] our crawling, indexing and ranking systems have generally used the desktop version of content from '' a page, which can cause problems for mobile searchers when this version is very different fromthe mobile version. Mobile indexing first means we'll be using the mobile version of the page for indexing and ranking, to better help our users - mostly mobile - find what they're looking for. "

When producing search results, Google will continue to extract a single index of data; this update means that they will further feed this index with mobile versions of the website content. Also, this update mainly affected how websites are indexed, not their rankings, but that doesn't mean it will affect rankings down the line.

"Having mobile-friendly content is always helpful for those looking for ways to improve performance in mobile search results," Google says. "[But] we can show users content that is not compatible with mobile or whose loadingis slow if our numerous other signals determine that this is the most relevant content to display. "

How to adjust Google Mobile First Indexing Update

• As always, make sure your website is mobile-friendly. (If you have AMP pages and not AMP , Google will prefer to index the mobile version of non-page pages. AMP.)
• If you have separate URLs for your mobile site (an m-points site), verify that your mobile page reflects the same content as your desktop site. (Google prefers to index the 'URL of your mobile.)
• Make sure that structured data and metadata is used on both your computer and your mobile.
• Read the Google best practices on how to prepare for mobile first indexing.

9. Google Medic update (2018)

Release date : August 1, 2018

The updateOur Google Medic was the third Core Algorithm Update of 2018. The disproportionate impact it has on health and wellness industries sites is how it received its nickname. However, he did not target these industries; it also had a big impact on websites in all other industries.

In general, SEO specialists have speculated that the Medic update is another update targeting "quality" issues such as thin and duplicate content, slow loading, inaccurate title tags and poor user experience.

Unlike the other updates on this list, the Medic Update did not target a specific type of web content or release a new part of the Core Algorithm. However, Google has released an official statement on this subject: "There is no " fix "for pages that may perform less well otherthan staying focused on creating quality content. Over time, your content may increase relative to other pages. "

How to adjust Google Medic update

• Make sure your off-page SEO and Technical SEO are intact and that 'there is no underlying ying.
• Continue to produce useful content that provides unique value to your visitors.
• Follow white hat link building techniques.

10. Google BERT Natural Language Processing Update (2019)

Release Date : October 25, 2019

The The Update by Google BERT (Bidirectional Encoder Representations from Transformers) was Google's effort to better understand the language in which people are searching. It is similar to RankBrain and takes the extra effort to understand research; he did not replace it.

BERT etait's a major update to the search algorithm. As reported by Google : "With the latest advances from our research team in the science of language comprehension. We are dramatically improving our understanding of queries, which is the biggest leap forward the past five years and one of the greatest advancements in search history. "

In short, BERT helps Google users find useful and accurate information. The update allows Google to capture more nuance and context in queries and not rely so much on using prepositions or wordings to clarify questions. (Check out some live examples of BERT here .)

BERT has also been applied to featured snippets in over two dozen countries and languages.

How to adapt to the Google BERT update

• Focus on theWriting clear, high-quality content and avoiding typing for machines (like BERT) is Google's effort not to be a machine.
• Refer to the recommended recovery steps for the update Hummingbird .

Scale Better with Google Updates

As a business owner and marketer, these updates from Google can seem repetitive, detailed, and a lot of work. You are not wrong. When I first reviewed these and factored in the changes I needed to make to my website, I admit I was a bit overwhelmed.

But it's important to remember that Google wants to create a fantastic search experience for its users… including you and me. These algorithm updates are designed to eliminate lazy, low-quality, and illegal content that is notonly fulfills our search queries, but also competes with our own business and marketing content.

In short, these algorithms are good things! It is up to you to use them to your advantage.

Editor's note: This article was originally published in August 2019 and has been updated for completeness.

La última línea de tiempo de actualización del algoritmo de recomendaciones de Google +

21 examples of successful co-branding partnerships and why they are so effective

Everyone is loyal to their favorite brands, but chances are your favorite products are the result of two separate brands working together.

One of my beloved childhood memories was a co-branding product: Betty Crocker teamed up with Hershey 's to include chocolate syrup in their recipe signature brownie.

There's something awesome about this branded co-product: It's a fun way to blend two classic brands into one only delicious experience for pastry and chocolate lovers. In fact, these brands are still creating new co-branded products atthis day.

Co-branding is a strategic marketing and advertising partnership between two brands in which the success of a brand also leads to the success of its partner brand. Co-branding can be an effective way to build business, build brand awareness and enter new markets, and for a partnership to truly work, it must be a win-win for all players in the game. Both Audiences must find value - like Betty Crocker and Hershey's chocolate lovers.

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There are tons of good examples of co-branding partnerships. To show you what makes them successful, we've curated a list of 21 examples of great co-branding partnerships to inspire you.

Examples of co-branding partnership companies

1. GoPro and Red Bull
2. Pottery Barn and Sherwin-Williams
3. Casper and West Elm
4. Kanye and Adidas
5. BMW and Louis Vuitton
6. Starbucks and Spotify
7. Apple and MasterCard
8. Airbnb and Flipboard
9. Uber and Spotify
10. Levi 's and Pinterest
11. BuzzFeed and Best Friends Animal Society
12. Alexander Wang and H&M
13. CoverGirl And Lucasfilm
14. Amazon and American Express
15. UNICEF and Target
16. Nike and Apple
17. Bonne Belle and Dr. Pepper
18. Burger King & McDonald 's
19. Warby Parker & Arby ' s
20. Taco Bell & Doritos
21. Tim and Eric & Purple

1. GoPro & Red Bull

Co-branding campaign: Stratos

GoPro does not only sell portable cameras, and Red Bull doesn't just sell energy drinks. Instead, the two have established themselves as lifestyle brands - specifically, an action-packed, adventurous, fearless, and generally pretty extreme lifestyle. These shared values ​​make it a perfect combination for co-branding campaigns, especially those surrounding action sports.

To make the partnership work, GoPro equips athletes and adventurers around the world with the tools and funding to capture things like races, stunts and action sport events on video - from the perspective of the athlete. At the same time, Red Bull uses its experience and reputation to organize and sponsor these events.

"GoPro camera technology is allo helping us cocomplement the lineup by providing new athlete perspectives that have never been seen before, " said Sean Eggert , Director of Sports Marketing at Red Bull. The collaboration enables exclusive GoPro content to enhance the growth of both companies.

Although GoPro and Red Bull collaborated on many events and projects together, perhaps the biggest stunt collaboration they did was "Stratos," in which Felix Baumgartner jumped from a space capsule more than 24 miles above the Earth's surface with a GoPro strapped to his person. Baumgartner not only set three world records to date there., but he also embodied the value of reinventing human potential that defines both GoPro and Red Bull.

2. Pottery Barn & Sherwin-Williams

Campaign of co-branding: Color your room

One of the biggest advantages of co-branding campaigns isthe opportunity to present your product or service to a whole new audience. This is exactly what the Pottery Barn furniture store and the Sherwin-Williams paint company did when they teamed up in 2013 .

Together the two brands created an exclusive line of paints and then added a new section to the Pottery Barn website that helped customers easily select paint colors to complement their furniture choices.

Source: Pottery Barn

Customers could coordinate paint colors with the perfect Pottery Barn furniture for a mutually beneficial partnership - and styling assistance for customers of both brands. "Paint Landing ", Pottery Barn's landing page for the partnership, contains helpful blog posts and how-to ideas for painting and decorating atdo it yourself.

3. Casper & West Elm

Co-branding campaign: Test a Casper mattress

You may have heard of Casper before - it is an online mattress and bedding brand that sells mattresses in a box.

Casper mattress unboxing videos like this have become a hit on YouTube, but despite the brand's 100-day return policy, some buyers might still be hesitant to purchase a mattress without getting the chance to roll in first.

Enter West Elm, an upscale furniture company. Casper and West Elm have teamed up so that buyers can try out the comfy mattress before they buy - and so West Elm could advertise their chic bedroom furniture.

Source: Casper

This is another example of a mutually beneficial co-branding partnership. This helps both brands attractr a larger group of buyers - after all, Casper doesn't sell furniture and West Elm doesn't sell mattresses. It also gives buyers options: try a mattress before they buy or experience what it would be like to sleep in a bed frame.

4. Kanye and Adidas

Co-br Anding Campaign: Yeezy

Kanye West, best known for his award-winning rap albums at the Grammy Awards, partnered with Adidas to develop a high-end shoe line called Yeezy. The combination of Kanye's personal brand and the growing streetwear segment of Adidas has resulted in solid profit growth for the company and the brand since its inception.

Kanye 's celebrity appeal benefits Adidas by creating buzz around his clothes, and the sportswear brand gives Kanye a well-established platform to build his top clothing line of range. One of Yeezy's strongest draws -and most notably his shoes - is his exclusivity: Kanye's celebrity status, extremely rare deployments, and the hefty price tag make the lucky few who own Yeezy sneakers feel a bit famous. by association.

Adidas 'co-branding relationship with Kanye and the resulting cult of Yeezy led to an exceptional year for the company: in 2019, Adidas ' the net profit soared 19.5% to $ 1.9 billion.

Source: Yeezy

5. BMW and Louis Vuitton

Co-branding campaign: the art of travel

Car maker BMW and designer Louis Vuitton might not be the most obvious pairings. But if you think about it, they have a few important things in common. If you focus on the lines of emblematic bags of Louis Vuitton, they are both active in the fieldtravel. They both appreciate luxury. And finally, these are two well-known traditional brands, known for their high-quality craftsmanship.

These shared values ​​explain exactly why this co-branding campaign makes so much sense. In their partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive set of four suitcases and bags that fit perfectly into the rear shelf of the car.

Source: Louis Vuitton

Although the four baggage set costs $ 20,000, the price is fair for the target customer, as the BMW i8 starts at $ 135,700 . A price like this makes it look like the The luggage set is a drop of water in the bucket.

Not only does the luggage fit perfectly to the sizee, but also their design and appearance perfectly matches the image of BMW : elegant , masculine and of high quality. It turns out that the luggage and some parts of the interior of the car use carbon fiber, a composite material that is both strong and light.

"This collaboration with BMW i embodies our shared values ​​of creativity and technological innovation. and style, " said Patrick-Louis Vuitton , Head of Orders specials at Louis Vuitton. "Our artisans rose to the challenge of this very special project, using their ingenuity and attention to detail to create a truly bespoke luxury luggage set. It 'sa pure expression of the art of travel. "

6. Starbucks & Spotify

Co-branding campaign: First musical ecosystem of its kind

Starbucks has transformed a coffee experience haut of range into a broad brand world, using music to create atmosphere around its coffee. Spotify, a music streaming platform, has generated nearly 25 billion listening hours worldwide. Starbucks and Spotify have forged an innovative co-branding partnership to create a "music ecosystem " , giving artists better access to Starbucks consumers and giving Starbuck access to Spotify's extensive discography.

Through this initiative, Starbucks employees get a premium Spotify subscription, with which they can organize playlists (which customers can access through the Starbucks mobile app) to play during the day in the shop. This music ecosystem is designed to extend the coffee shop environment for which Starbucks is known while giving artists greater visibility with Starbucks customers.

The "music ecosystem " partnership is mutually beneficial, an opportunity for companies to reach each other 's audiences without sacrificing their brand.

Source: Spotify

7. Apple and MasterCard

Co-branding campaign: Apple Pay

Sometimes co-branding partnerships aren't just cool projects between two companies - they actually have practical value when businesses work together.

When Apple launched the Apple Pay app, the brand actually changed the way people transact. This app allows people to store their credit card data or debit on their phone so that they can use them without physically having the card with them. But for this app to be successful, the card companies createsaid must integrate with this technology. is not compatible with the latest consumer shopping tool.

To stay ahead of its competition, MasterCard has become the first credit card company to allow its users to store their credit and debit cards on Apple Pay. MasterCard has not only shown the support of a major consumer technology developer in this partnership - it has evolved with its own customers in the way they choose to shop over the counter.

Source: MasterCard

8. Airbnb & Flipboard

Co-branding campaign: Experiences

You've probably heard of Airbnb, the room sharing app that you allows you to find convenient accommodation hosted by real people. But its new partner, Flipboard, may not have been on your radar until now.

Flipboard is a news aggregator that collects news and current affairs content that users share on social media, and allows you to "flip " through the material much like a social media feed. Well, Airbnb recently partnered up with Flipboard to create Experiences, which provide Airbnb users with lifestyle content tailored to their interests and shared by people with similar interests as the reader.

The ongoing campaign recently led to another created a product called Trips, which allows Airbnb users to connect with hosts on common interests and book those experiences when they travel. This partnership is an impressive example of how companies can connect their customers with information that meets their individual interests and drive product usage accordingly.

Source: Flipboard

9. Uber & Spotify

Co-branding campaign: soundtrack for your ride

Music- Spotify streaming app has teamed up with app Uber to create a "soundtrack for your journey. "This is a great example of a co-branding partnership between two very different products with very similar goals - gaining more users.

Here's how it works: When runners wait for an Uber ride , they are welcome to log on to Spotify and become the DJ of their trip. Users can choose from their own playlists to determine what they will listen to.

Source: The Verge

This clever co-branding partnership helps Uber and Spotify fans to live betters experiences through the app. And they might be more interested in choosing Uber and Spotify over its competition knowing that they will be able to enjoy their next commute while listening to their favorite songs.

10. Levi 's & Pinterest

Co-branding campaign: Styled by Levi ' s

Levi Strauss & Co. - one of the world's oldest and most recognized jeans brands - recently partnered with Pinterest, a social platform where users pin posts they like to their profiles. 'users.

People often turn to Pinterest for fashion inspiration, making a co-branding partnership with Levi 'a natural one. Styled by Levi 's is a new initiative between Pinterest and Levi ' s offers a "personalized style experience, " or style information tailored to each user's ta and preferences.

The partnershipoffers an authentic and individualized brand relationship, difficult to find in an increasingly digital environment. Pinterest gives Levi 's a leading social platform with millions of users interested in visual offerings, and Levi ' s addresses those needs with digital personalization and visual-driven boards.

Source: Styled by Levi 's

11. BuzzFeed & Best Friends Animal Society

Co-branding campaign: Emma Watson + Kittens

Some co-branding campaigns are more complicated than others. This example from BuzzFeed and Best Friends Animal Society is one of the simplest on the market - and it shows that 'A great co-branding effort does not require months of planning or millions of dollars.

For this campaign, members of the Best Friends Animal Society wanted to tap into the readership ofBuzzFeed, that's over 200 million people .

To do this, they teamed up with the folks at BuzzFeed to create and publish an article titled “We Interviewed Emma Watson while she was playing with kittens and it was absolutely adorable ”. that you can read here .

The item is exactly what it sounds like: Harry Potter and Beauty and the Beast star Emma Watson answered questions from fans as she played with cute kittens .

Source: BuzzFeed

L ' The article ends with a CTA announcing that the kittens featured in the video are, in fact, adoptable - - a win-win for both mates.

12. Alexander Wang & H&M

Co-branding campaign: high-end fashion

Anyone who cares about designers knows Alexander Wang and H&M are not exactly the same caliber when it comes to quality. Alexander Wang 's shoes have tends to cost around $ 350 a pair, while shoes sold by H&M tend to cost over $ 35 a pair. See what I mean?

But this price difference is exactly the reason why the two brands have decided to partner with each other . To support their brand positioning as trendy and trendy, H&M has traditionally partnered with high-end fashion brands to offer exclusive branded items for a limited time.

In exchange, these high-end brands - like Alexander Wang - can expose their brand to "a new generation of potential consumers, who will increasingly aspire to own more pieces from their premium collection. range, " writes Michelle Greenwald for Forbes.

Source: Snobette

13. CoverGirl & Lucasfilm

Co-branding campaign: Make-up Light Side and Dark Side

Whenever uhe belo's new opus The star series "Star Wars " hits theaters, causing a worldwide pandemonium, and the release of "Star Wars: Episode VII The Force Awakens " in 2015 is no exception. The series' parent company, Lucasfilm, has partnered with CoverGirl to capture a larger audience and generate excitement among fans new and old for the film's release.

You might be wondering: "What to do? " Star Wars "and makeup have in common? " And the intelligence of this partnership is evident in the answer.

In the past, space age action films were almost exclusively advertised and targeted at men and boys. But these days, that 's nonsense - because people of all genders can be interested in both space exploration and makeup.

The line was designed by famous makeup artist Pat McGrath , and it features two styles: the light side and the obsheart, which loyal "Star Wars" fans will recognize as the sides of good and bad in the movies.

This co-branding partnership was a victory for both brands. Lucasfilm has garnered more attention and enthusiasm among CoverGirl buyers (many of whom are young women) about the film's release. And CoverGirl jumped on the "Star Wars " advertising train that swept the internet, stores, and television before the film's release.

14. Amazon and American Express

Co-branding campaign: Amazon Business American Express Card

The e-commerce giant Amazon is a global company with millions of users and nearly two million businesses selling on their platform . Amazon is looking to improve the way small businesses sell on their platform. They therefore partnered with American Express on a branded co-credit card.

The map will help users to purchase goods and services, but will also provide enhanced information about their purchasing activities. Ex American press and Amazon share a commitment to helping small businesses grow in the United States, and by working together, the two companies can improve their performance while building brand confidence.

Source: Amazon Business

15. UNICEF & Target

Co-branding campaign: Kid Power

If you have the opportunity to partner for a cause at nonprofit, this can pay off in several ways.

In 2015, Target partnered with UNICEF on a campaign called Kid Power , which committed Target to one of the goals of Sustainable Development (SDGs) from UNICEF. The retailer has sold child-friendly fitness trackers, encouragingcausing the user to perform various fitness activities, which ultimately helped deliver food packages to underprivileged children around the world.

By selling this fun, inexpensive fitness product, Target encourages kids to live healthy lifestyles and uses children's successes to provide underserved communities with the resources they need. It is an ongoing partnership that raises awareness of global malnutrition, helps UNICEF meet its demanding SDGs, and opens Target to a demographic of families they might otherwise have had access to.

By the way, you can give your kid a Kid Power band here .

16. Nike & Apple

Campaign co-branding: Nike +

Athletic brand Nike and technology Tech giant Apple has been working together since the early 2000s , when the first line of iPod is out.

The co-branding partnership started as a way to bring Apple music to Nike customer workouts using the power of technology: Nike + iPod created fitness trackers, sneakers, and clothing that tracked activity while connecting people to their music. .

Source: Apple

The partnership has since evolved into Nike + - which uses activity tracking technology embedded in clothing and sports equipment to sync with Apple i Phone apps to track and record workout data. Tracking transmitters can be integrated into shoes, armbands and even basketballs to measure time, distance, heart rate and calories burned.

This is an awesome co-branding gesture that helps both parties deliver bettere experience to customers - and with the popularity of fitness tracking technology, Nike + is ahead of the curve in making it easy for athletes to track while they play.

17. Bonne Belle & Dr. Pepper

Co-branding campaign: flavored lip balm

Dr. Pepper lip balm. I mean, it 's genius.

Bonne Belle first launched Lip Smacker, the world's first flavored lip balm, in 1973, starting with flavors like strawberry, lemon and green apple. Barely two years later, in 1975 , they formed their first partnership with the timeless brand Dr. Pepper. . The result? A lip balm flavor that's been famous for decades among teenage girls.

If you 're thinking the connection between lip balm and Dr. Pepper is a bit thin, consider the copy on one of their old commercials: "This is the brilliantsuper shiny lipstick with a lip-smacking flavor… just like the world's most original soft drink. "And later, " De Bonne Belle of course: the cosmetics company that understands your tastes. "

Source: Click Americana

Most Surprising Brand Partnerships

Every now and then we hear about a brand partnership which in our opinion makes no sense, but leads to some incredibly memorable and unexpected campaigns. If you want to broaden your horizons as to which partners you should partner with, check out these surprising co-success stories. -marketing.

18. Burger King & McDonald 's

Co-branding campaign: A day without a Whopper

Yes. You read that right , Burger King and McDonald 's - two of the fast food industry ' s fiercest adversaries - have actually come together for ane co-marketing campaign in 2019. And, while we don 't encourage competing brands to do this - the campaign was for an amazing cause.

Back in the day, McDonald 's donated $ 2 to childhood cancer charities for every Big Mac purchased. So, Burger King worked with the competing fast food chain to organize "A Day Without Whopper. "

For one day, Burger Kings across Argentina and other countries a removed the Whopper from its menu in an effort to encourage people to buy a McDonald's Big Mac instead.

Image source

Although there has been some criticism of the campaign , due to the fact that she confused Burger King customers, she was a stunning example of two competing brands working together to help a charity. Because ofhe way they came together for a good cause, the public loved the campaign and buzzed about it all over the web.

19. Warby Parker & Arby 's

Co-branding campaign: the WArby collection

Warby Parker is known for selling affordable eyewear in stores across the United States, and through an almost entirely virtual fitting platform. Arby 's is a restaurant chain known for its slogan, "We have the meat! "

Looking at the two companies, there ' s not much they have in common. But that didn't stop them from creating an April 2018 Fish Campaign .

For the campaign, the two brands played on the one thing they had in common - the fact that the word "Arby " was part of their two names .

On April Fool's Day, visitors to Warby Parker could purchase Arby-themed fashion items, whichwere part of the WArby Collection .

According to Nylon , items visitors could purchase included a T-shirt, baseball cap and tote bag from WArby (which also said "Nice To Meat You ”). They could also buy a pack of sandwich-themed microfiber cloths and glasses with a raw beef design.

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In the meantime, Arby 's offered food with boxes bearing the WArby logo as well as washers of 'onion with a box marked "Monocle with onion rings. "

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This campaign is showing you don't necessarily need a matching demographic or a partner in a similar industry to create a campaign that attracts the attention of a wide audience.ois, all you need is a sense of humor and creativity.

20. Taco Bell & Doritos

Co-branding campaign: Doritos Locos Tacos

When the Doritos Locos Taco was first launched, it has quickly become one of the most popular and recognized products in the fast food industry. Frito-Lay took Taco Bell's crunchy taco recipe and gave Locos Taco its special and signature touch: a Doritos shell. Both companies wanted to keep the shell as close to the original cheese chips as possible, using the original corn masa recipe and coating it with that distinctive nacho cheese dust.

The taco was an immediate and explosive success: Taco Bell sold around 1 billion units in the first year of its introduction.

Taco Bell and Frito Lay promoted the Doritos Locos Taco by wrapping the taco in a Doritos class bagique, reflecting the co-branding partnership and attracting audiences for both brands. The overwhelming success of Doritos Locos Taco is another example of why co-branding can increase the reach and sales of both brands.

Source: Taco Bell

21. Tim and Eric & Purple

Co-branding campaign: Purple Boys

Tim and Eric (aka Tim Heidecker and Eric Wareheim ) are the comedic duo behind Adult Swim Shows like Tim and Eric Awesome Show, Great Job !, Check It Out! With Dr. Steve Brule, Tim & Eric 's Bedtime Stories, and Beef House.

Meanwhile, Purple , the company and client known for the popular Purple Mattress , often launches unique ad campaigns that have caught the attention of Millennials and Gen Z demographics.

Although he is thereogical for a business to team up with celebrities who can promote their product, Tim and Eric's comedic style is incredibly random and unique. While they're pretty hilarious, as a marketer you might be wondering how this kind of comedy style translates into a mattress marketing campaign that actually generates revenue.

While you might think that Tim and Eric knocked out their iconic routine to sell Purple products, it is actually quite far from the truth. In a video series called The Purple Boys, they actually amplified their bizarre antics.

The storyline of the Purple Boys episodes is often linked to a problem related to sleep, such as the "Sunday Scaries ". While the special effects and effects are incredibly hit and miss, episodes almost always end with the Purple Boys providing a lack of sleep A character with a purple mattress.

To give you an idea of ​​what this quirky comedy series looks like, check out this episode that centers on a sleeping character named Joe Dunder:

Although hiring actors is technically more about sponsorship than partnership, this large-scale campaign benefits both parties. While Tim and Eric are able to bring their comedy to Purple audiences, fans of Tim and Eric could watch these videos for entertainment and to learn more about Purple's products along the way.

Create a great co-marketing campaign

While you don 't have the budget for the brands mentioned above, you can take a note of them in this which concerns their creativity, their level of storytelling, how they pooled their resources to connect their different brands in mutually beneficial ways.

When looking for the best co-marketing partner for your brand andAs you create a successful campaign, be sure to keep the above examples in mind. If you're interested in learning more about branding partnerships and co-marketing, check out this helpful ultimate guide , or download the free resource below.