20 Mobile Email Marketing Stats That Will Get You Better At Your Job

By 2022, Statista predicts that more than 333 billion emails will be sent to each piece of data.

To give you an idea of ​​the size of this number, if every email was a star, the cluster would be 50% larger than the Milky Way.

I hope I am not the only one who thinks the above statistics are mind blowing.

At this point, email has proven to be a major communication tool for consumers and marketers. But, as this channel flourished, mobile technology. like smartphones and tablets, has also become much more abundant in society.

And while you might think you have a solid messaging strategy, a large portion of your audience is likely to miss out on your content generating leads if your emails are not optimized for mobile.

Even in 2016, when slightly fewer people had smartphones , most consumers ignore or delete emails that are not optimized for mobile . Today, growing research shows that mobile optimization is even more vital to your email marketing strategy.

But with so many resources, often in the form of detailed reports, it can be difficult to find the time to keep track of important industry statistics and information, such as those regarding mobile optimization. .

To help you understand why you should optimize youre email strategy for mobile, I've put together this list of essentials email marketing statistics that you need to keep in mind.

First, I'll start with some general statistics that highlight the reasons why you should adopt email marketing in the first place.

General email marketing stats you should know in 2020

Email marketing tactics and spend

• Nearby in the future, brands plan to add advanced segmentation (47%), content personalization (37%) and behavioral targeting (39%) to their email marketing practices. (Econsultancy, 2019)
• Last year, 66% of email marketers highlight automation as an important attribute ofmessaging solutions, up six percentage points from 60% in 2018. (Econsultancy, 2019)
• The top three areas in which marketers e -mail focus in 2019 were the automated campaigns (37%), personalization (32%) and segmentation (29%). (Econsultancy, 2019)
• On average, emails have only attracted 13% of the company's marketing spend in the past year, so that they were attributed to 19% of sales. (Econsultancy, 2019)

Email statistics and benchmarks

• Globally, the rate of 'Average email open was 22.15% in 2019. (GetResponse 2019)
• The average email click-through rate is 3.43%. while the average click-to-open rate is 15.49%. (GetResponse, 2019)
• The average email unsubscribe rate in 2019 was 0.20%, while spam complaints were averaging 0.02%. (GetResponse, 2019)
• 73% of companies rank emails as an "excellent" marketing channel for ROI. (Econsultancy, 2019)

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• The main reason e-mails receive so little marketing spend that metric e- mails is biased towards non-commercial metrics, such as open and click-through rates. These metrics do not always support a business case for emails. (Econsultancy, 2019)

Mobile Email Optimization Statistics

• 49% of all web traffic came from mobile devices in 2019 . (Statista, 2019)
• 60% of opened emails come from mobile devices. (Aedestra, 2019)
• Mobile messaging users totaled 2.2 billion at the end of 2018. (Campaign Monitor, 2018)
• 35% of professionals check their emails on a mobile device. ( Convince and Convert , 2018)
• Apple iPhone is the most popular mobile client for reading emails with 29% of all opens on this platform.
• Although people mainly check their email on iPhone devices, Gmail remains the most used email service, with over 1.5 billion users (CNBC, 2019 )
• Launching a mobile-friendly email design can increase unique clicks on mobile by 15%. (MailChimp, 2019)
• As for Gmail and mobile e-mails, they follow Apple representing 27% of the crowd in the e-mail market.tronic. ( Campaign Monitor , 2018)
• In 2016, a report found that 68% to 79% of consumers would delete an email that is not optimized for mobile. This percentage was highest among people over 56 years old. (Aedestra, 2016)
• The average percentage of clicks on emails by PC users was 72% and 18.5%. for mobile users. (MailChimp, 2019)
• 9.3% of email clicks come from tablets, rather than smartphones or computers. (MailChimp, 2019)

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Adopt mobile-optimized emails

The statistics shown above tell a compelling story.

While general email remains the preferred mode of communication for the majority of consumers and a major revenue generator, you shouldn't forget about your huge mobile audience when sending your campaigns.

To learn more about mobile optimization, To learn how to execute an effective and revenue-generating email strategy, check out our Ultimate Guide to Email Marketing .

Editor's note: This blog post was originally published in December 2013, but was updated to reflect the current mobile messaging landscape and searches in June 2020.