Facebook Tests New Email Marketing Tools: Here's What We Know So Far

Every day, millions of brands run ads, create business pages and test lead-generating marketing strategies on Facebook.

While Facebook has a robust selection of marketing tools, one major piece of marketing that they've never really explored is email marketing. That could be about to change.

This summer, a small number of Facebook Business users gained access to a new email marketing tool , which Facebook later confirmed that he was experimenting.

While you might not expect a great social media platformas Facebook invests in email marketing tools, this decision actually makes a lot of sense.

In the last decade target, Facebook has increased its advertising and lead generation offers. While B2C businesses could easily advertise a product and see the ROI, the platform also allowed B2B businesses that want to sell more expensive offers to connect their CRM and generate leads through ads or landing pages .

Facebook has continued to expand to make its platform a more powerful lead generator for brands. And, now that business pages can get contact lists from the platform, it makes sense that Facebook is considering a messaging tool that allows brands to directly reach these audiences.

“We assess whether these tools are beneficial to people and businesses before deciding whether to develop it further,” Facebook told AdWeek .

Ever since Facebook started the email marketing tool test, marketers have figured it out. At one point, Meg Coffey , a social media strategist, tweeted screenshots of the tool after discovering it:

In the answers, a number marketers shared their thoughts on the new messaging tool.

In the tweet's thread, many marketers were optimistic about what Facebook's messaging and CRM compatibility could mean for lead generation.

Facebook's messaging tool might look interesting, but before If youditch your marketing messaging tool for this one, keep in mind that it is still in testing. While some brand pages have the option to use it, others do not. Additionally, if the test fails, the tool may never fully launch.

If you want to know more about the tool and how it could benefit your Facebook marketing strategies if and when it goes live for all pages, here is a quick rundown of what we have about it. so far know.

What You Should Know About Facebook Email Marketing Tool

While Facebook Email Marketing Tool is Phasing test and is not yet available to all users, social media marketers and page admins have shared a number of screenshots to demonstrate what it is capable of.

Here is what we know based on the screenshots and informations on we could dig.

1. Facebook Email Marketing Tool will follow GDPR Subscriber List Regulations.

Sending emails to people who haven't knowingly signed up violates GDPR regulations - and emails sent through the new This tool will be no exception

And while Facebook is primarily a social media network, it will follow email privacy guidelines by requiring users to only send marketing emails to contacts who sign up for them. .

According to social media posts, Facebook marketers will see a disclaimer and disclaimer about what they can and can't send contacts when they click through the messaging tool.

Image source

2. Yous cannot create mailing lists with the addresses of your contacts' Facebook profiles.

Hearing that Facebook offers email marketing, you might think that marketing emails might just go to someone's Facebook Messenger. or emails associated with Facebook accounts that like your business page.

However, like any other email marketing platform, your contacts will need to subscribe to a list and have an address associated with their contact name in order to be sent an email from the Facebook platform.

Fortunately, if your connected CRM already has an email subscriber list, you can simply select it from a drop-down menu visible in this image:

Image source

If you don't already have a subscriber list, there are several ways to create one a. You cancreate an on your website that promotes your new email and encourages people to subscribe, or you can run a Facebook lead ad that does promoting the subscription by e-mail.

3. Facebook 's tool may not be as advanced as some free email marketing software.

The available screenshots of the tool show that users can customize email titles, subject lines, and body text, but marketing organizations like IMPACT say the design control that email marketers will get related to images, color schemes and links is unclear and formatting.

In a follow-up tweet , Coffey said there was "a lot more robust email marketing tool out there, " but that the Facebook tool could be useful for those "who get their feet wet " awith email marketing.

In its current form, the messaging tool can be useful for tech-savvy entrepreneurs or lesser Facebook page owners who are just starting to try email marketing. But, as reviews of the tool indicate it's pretty basic, it might not be robust enough for businesses that require solid customization, customization, and performance tracking.

Developing an email marketing strategy

Even though Facebook's messaging tool does not pass its test phase and does not fully launch, Facebook's interest in email marketing proves one thing: Email is definitely not dead .

Email marketing from any tool helps build brand awarenessbrand, can keep you public connected, drive ROI from customers, and even drive solid non-organic traffic to your website.

If you are new to email marketing, here are a few things you will want to keep in mind regardless of the tools you use to craft your post.

• Respect the privacy of your contacts: If a contact fills out your lead generation form but doesn't I don't want to receive an email - listen up the. Likewise, do not build your mailing list by buying contacts from other brands. This goes against the GDPR regulation .
• Provide interesting content: Once you get the list of subscribers, provide them with the content they are most interested in, as well as the content you promoted by encouraging them to subscribe. For example, a cAttractive e-mail ontenu may include discounts or links to useful blog posts . Remember, don't just surprise or explode your subscriber list with emails about your products. This could result in your messages being marked as spam .
• Get the reader's attention: because emails are sent through Facebook or other email marketing tools will go straight to a number crowded inboxes, will try to create eye-catching subject lines , preview text and body text that will grab the attention of a busy person who is just doing scroll through emails on your smartphone.

If you are testing email marketing for the first time or trying to improve your current strategies, check out this ultimate guide for more tips and expert tips.