On average, Facebook hosts 3 billion daily active users - from CEOs to students to companies. And if the community is clearly present, it is not always easy to connect with them from a marketing standpoint.
For brands, posting on Facebook alone is not enough , especially for beginners. Of course, you can invest in your efforts to drive people to your Facebook page and send them to your website, but that only works if you're smart about it.
One way to shoot the mThe best part of your Facebook advertising strategy is to create optimized Facebook ads targeting the right audience. . Optimized Ads can help you spend your PPC budget wisely and get a positive ROI.
Do Facebook ads work?
What makes Facebook Ads really effective is the level of audience targeting, the number of users on the platform, and the level of analysis and analysis. 'information. These benefits combined with a great strategy is why Facebook Ads work for so many types of businesses. As with any type of advertising, it takes iterations and experimentation to be successful with Facebook ads.
So what does the Optimized Facebook Advertising ? If you've been looking for good examples, you've come to the right place. In this article, we'll quickly go through the following things about the best Facebook ads. Click a link below to access this section of the article:
- Facebook Ads best practices
- How do Facebook ads work?
- Facebook ad templates
- Examples of the best and most effective Facebook ads we've ever seen (with some info to apply to your own Facebook Marketing )
Before we move on to the Facebook ad examples described above, let's talk about what makes a great Facebook ad - regardless of the format and template the ad uses.
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6 Best Practices for Facebook Ads
Despite all the benefits that Facebook offers to advertisers, seeing success on Facebook ultimately depends on your strategy and the quality of its implementation. Your ad will perform orm better if:
1. It is targeted to a specific audience.
Audience quality is more important than size because with Facebook advertising, the goal is engagement and / or conversions. Launch a large network to pPeople who are not your target audience will get you back your relevance scores and give you bad data to work on.
The good news is that Facebook's targeting capabilities are more robust than any other platform, including demographics, interests, location, and even behavior. This means that you can be much more specific about who you want to see your ads. For example, you don 't have to settle for "women between 25 and 45 " while you can target "women between 25 and 45 who like to read and whose favorite author is Suzanne Collins. ", You end up excluding users who aren't in your target market, showing ads only to those who find them most relevant and are most likely to convert.
2. It is relevant to the audience.
Relevance isessential for success when using Facebook advertising. Remember that you spend money when someone views or clicks on your ad (depending on the settings you use). If you run ads that are irrelevant to your target audience, you are wasting your time and money, and you are unlikely to see success with any type of advertising.
In February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google Ads. The more relevant your ad image, ad content, and landing page to your audience, the higher your score - and the more favorably Facebook will treat your ads.
3. It 's visual.
Visual content is not only treated more favorably in the Facebook algorithm , but it's also more likely to be shared and remembered than writing ten pieces of content. The lesson for Facebook marketers ? No matter what type of ad you create, your image should be visually appealing.
Check out this blog post for a detailed size guide 'image for different ad blocks on Facebook, plus some tips on posting visual content.
4. Visuals and copy are closely aligned.
Let's say that you are running an ad for astrological jewelry. You are targeting people who love astrology and whose birthdays are approaching.
You can use a generic copy "buy a bracelet with your astrological sign "associated with an image / video of all jewelry.
A better strategy, however, would be to target those with birthdays approaching, and create an admore specific targeting that astrological sign (eg "Every Gemini out there will love this " coupled with a video of a specific Gemini product).
Aligning copy and visuals in a way that is relevant to the target audience provides a sense of personalization which increases the likelihood of engagement and / or conversion. You'll also see better ad performance through higher relevance scores.
5. It includes an attractive value proposition.
A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from others? Why should people click on your ad to see your website?
Your value proposition must be credible. For example, saying you have the best sandwiches in the world won't make people come to your page.taken, but maybe offering 20% off will. Or maybe adding social proof helps - something like "Sandwiches enjoyed by over a million people every year! Come and try yours today and get 20 % off your order with this coupon. "
6. It has a clear call to action.
A beautiful A relevant ad is great, but without a call to action (CTA) your viewer might not know what to do then. Add a CTA like "Buy Now & Save X% " or "Offer Ends Soon " and add a sense of urgency to your viewer. Your CTA should encourage people to click on your ad now.
How do Facebook ads work?
Facebook ads work by targeting a group of all sharing Facebook userssimilar characteristics, and placing your ad on those Users 'News Feeds or right column. There are eight different ad formats to choose from, each meeting specific goals that you may want your ad to achieve.
To invest effectively in Facebook ads, you first need to know who your ads are directed to. When creating a new ad on Facebook, you can create a new audience that includes many customizable features. Among them:
- Location.
- Age.
- Sex.
- Spoken languages.
- Interests and behaviors.
- Their links to your other business pages on Facebook.
You can also create what is called a Lookalike Audience , which allows Facebook to create an audience for you that most closely resembles a "particular source. " This source pmay include some or all of the information listed above.
Facebook ad placements
After customizing your ad audience, you need to consider how the ad looks both on desktop and on mobile. This ensures that you design your ad for easy viewing no matter where it appears on Facebook. Here are three different places where you can see your Facebook ads appear:
Location 1: right column
Image via Facebook
This type of ad is the most traditional on Facebook, it appears on the right side of a user's Facebook News Feed. This is the first type of ad Facebook had, and it still exists today.
While ads in the news feed are likely to get metrics of 'pl commitmentUs high because of its native advertising features, the right column ads should not be forgotten. We often see cheaper clicks and conversions when using these ads. For an ad in the right column to be successful, it needs to be relevant, have a value proposition, a good visual and a call to action.
Location 2: Desktop news feed
Image via Facebook
This type of ad appears directly in the news feed of a user when they access Facebook on a desktop computer, and it looks more like a native I sing ad. In our experience, these ads have a higher engagement rate than ads in the right column, but they can also be more expensive. These announcements must respect the good practicesbe related to organic Facebook posts and be both attractive and visual.
Placement 3: Mobile News Feed
Image via Facebook
Similar to the desktop news feed ad, this type of ad appears in the user's mobile news feed and is displays as a natural post the people and the pages they follow.
Facebook ad formats
Next, you will choose a format for your Facebook ad , and you can choose from eight options:
Format 1: Photo ad
Photo ads are still images that can help promote a product or event on which you specifically want to draw attention to. If you have a special promotion, for example, this ad format places a crisp snapshot of your product or location in the centerof your ad.
For ads appearing in a Facebook feed, the recommended image resolution is at least 1080 x 1080 .
Format 2: Video Ad
Video ads have a GIF or video as the centerpiece of the ad and can be used to demonstrate a product or event. Video ads help you connect more closely with your audience by aligning your brand with a type of content that online users consume more quickly (almost 80% of all data consumed on mobile devices will be in the form of video 2021, according to a Facebook study).
There are six types of video ads that you can invest on Facebook:
- Short videos and GIFs
- Vertical Videos
- Instagram Stories
- Video Carousels
- Video Collections
- InStream Videos
Format 3: News announcementts
Story ads are part of Facebook Stories, one of the new types of content introduced by Facebook that allow users to post temporary clips and images of their day for their friends see them. This type of ad is adapted to the dimensions of a mobile device and can be read on both mobile and desktop.
As users browse their friends' stories, these ads may appear in the same format in a story feed. For this reason, it is best to create Stories Ads that reflect the same sincere and entertaining look and feel that people see from their friends. Stories Ads can be placed on Facebook, Messenger and Instagram.
Format 4: Messenger Announcement
A Messenger announcement appears as a direct message in a user's message list when they are in the app Facebook Messenger. Thiss Ads allow you to interact with your audience, showing them the offers you think they would like and listening to their responses so you can better tailor your next post to their interests.
Let's say your ad The first message in the message is "What product might you be interested in? " The user can then choose from three different responses, which triggers your ad to produce a more product offer specific directly in the thread.
Format 5: Carousel ad
Carousel ads contain a series of images or videos that users can browse through, all of which help describe a single product, service, or event that the ad is promoting. Each carousel ad can contain up to 10 images or videos at a time and link to their own individual web pages. Because these ads are spreading so much media, according to Facebook, they are ideal for:
- Approving multiple products.
- Promote several features of the same product.
- Tell a story or a sequence of events that takes place over the course of several images or videos.
- Explain a process to potential customers.
Format 6: Slideshow Announcement
Similar to carousel announcements, explained above, slideshow announcements segment your announcement into individual images that users see one after the other. The difference between these two ad formats is that slideshow ads only play images (not videos), and the ad compiles those images into a slideshow that automatically plays as a video . According to Facebook, carousel ads are great for:
- Creating a video-like experience for users quickly and on a low budget.
- Advertisers who wishThey can choose from a library of pre-created images and music (a unique advantage of Facebook's slideshow advertising).
- Simplify an otherwise complicated concept or process for potential customers.
- Reach people with slower internet connections (slide show ads use five times less data than Facebook video ads).
Format 7: Collectible Ad
A Collectible Ad allows advertisers to set up the buying process directly in Facebook, so that potential customers can more easily switch from "discovery" to "purchase" when they see a product they like. This ad format consists of a central image or video promoting a product, with a collection of four smaller images below that viewers can click to learn more about the product. You can invest in anyother types of collection ads:
- Instant Storefront: This ad is ideal for displaying multiple products under the same ad campaign and driving traffic to the respective product page of each product.
- Instant Lookbook: This ad is ideal for showcasing or modeling a product in a variety of settings for your audience.
- Instant Customer Acquisition : This ad is great for driving traffic to and on a product 's landing page.
- Instant Storytelling : This ad is great for telling a story about your brand or helping your audience learn more about the business.
Format 8: Playables
Playables are intended specifically for application developers. This ad format allows your audience to watch, preview and even read an abridged version of your ad.re new app directly from the ad.
8 Facebook ad templates
Facebook ads can be used to achieve a number of different goals for your business. Here are some real ads that you can use as inspiration templates when creating an ad targeting the same goal:
Template 1: Video product demo ad
Image via Facebook
Video ads appear fairly large in the user 's feed and offer more engaging content than static posts. And with 8 billion video views on Facebook every day, this is an interesting - and potentially profitable - type of ad for specialists to try.marketing.
How to create your own video ad ? First, understand the Facebook video ad requirements , including the length and size of the video. We suggest you keep your video as short as possible even though Facebook allows you to upload a much larger video. Create a video that showcases your product or service and upload it directly to the Facebook Ads Manager by following these instructions .
Template 2: Photo template ad
Image via Facebook
Another type of rich media advertising on Facebook is the posting of an image. This is the one of the most popular ad types since the launch of Facebook promote visual content . Optimal size for photo ads in the News Feed is at least 1,080x 1080 pixels, otherwise your image will be cropped. Adjust your image according to the needs of the target audience and what will interest them most.
Template 3: Multi-product ad
Image via target Facebook
Multi-product ads allow advertisers to feature multiple products in a single ad. Viewers can scroll through the images and click on individual links to each product. You can promote many of everything, not just products - like different blog posts, ebooks, or webinars. These ads can be created in Facebook Power Editor.
Template 4: Audience announcement
Reach ads on Facebook are designed to increase your brand awareness local. They only work if your business has a physical location where you are trying to generate real traffic. If you fall into this category, locally targeted Facebook Ads might be right for you, as you can hyper-target Facebook up to a mile away.
If your business has an offer or event going on at your store, set up a few Facebook Reach ads that only show to people within a short distance of your store. Show these ads a few days before the event and on mobile devices while the event is in progress. You might want to reach out to some people on the day of the event who are in the area and verify their Facebook account on their smartphone.
Template 5: Special offer announcement
An offer advertising is a form of Facebook advertising in which a business can promote a discount on a product or service that can be used on Facebook. The advantage of this is that it eliminates a step in the buyer's journey, which ultimately increases thesales.
The advertising offer has many advantages. First, it leads the user directly to the offer. The user claims it directly on Facebook, removing the friction of having to navigate to your website for the offer. You can also reach any kind of audience you want, as all Facebook targeting options are possible.
End ally, you can include all the information the user needs to decide whether or not they want it, including the period of time it is usable, the number of people who have already claimed it and the exact amount of the offer. This will eliminate all the unqualified clicks which will cost you money.
Template 6: Event announcement
Event ads promote a specific event. The CTA for these ads usually redirects users directly to the pagepurchase of tickets, wherever it is hosted.
Using this type of advertisement will help entice a targeted group of people to attend your event. These will appear in the News Feed for the specific audience you choose. Events are a big part of most businesses, but getting people to attend even a small event can be tricky. Promoting your event to a specific target audience on Facebook can help attract the right kind of attendees.
A good ad in this format will clearly show the benefits of attending the event: the price, dates and a CTA to purchase a ticket.
Template 7: Boosted ad
A boosted post is an organic Facebook post that was originally on the page of 'Facebook reception of an entranceeprise, and which was then augmented with advertising money.
This is different from the above ads as it is not created on Facebook Ads Manager. You can include more in the deion, as there is no limit to the number of words on both boosted posts and adverts. You can also have a link in the copy.
The disadvantages? Optimized posts leave you with fewer options for bidding, targeting, and pricing. You also cannot run any types of A / B tests because you are promoting an article that has already been created; you don 't create one from scratch.
Template 8: Retargeting Ad
A retargeting ad promotes an ad to a specific list of previously identified people. Have you ever seen advertisements follow you on the Internet after visiting a certain website? Then you saw an adthis retargeting.
Facebook has the same capability. An advertiser can advertise to a list of prospects or customers by importing a list of email addresses they already have into the Power Editor to create a personalized audience. A good retargeting ad recognizes that the brand knows you're already interested in their product. (Because let's be honest ... retargeting can be a little scary.)
Now that we've covered the top best practices, ad formats, and templates, let's take a look at a sample of the best Facebook ads that follow the above rules.
Best examples of Facebook ads
- SofaLush
- Deodorant Lume
- Kay Jewelers
- Monday.com
- Amazon
- NatureBox
- Winc
- Shutterfly
- MU campus restaurants
- Boston Sports Clubs
- Allbirds
- The New York Times
- Tortuga Music Festival
- Adrianna Papell
- Restlessness
1. SofaLush
Video ad
Why this ad works
-
It 's visual. The video in the ad clearly shows how the product works. Also, the video opens with a pressure cooker that appears to 'disappear' during the video. This Easter egg has been a big hit engagement in comments, which further improved the performance of the ad. - It 's relevant. It ' s relevant to me because I recently searched for new sofas. This product presents an alternative to replacing my sofa, in case I might want to use more miles of my existing sofa before making a new purchase.
- It 's precious. The "cohow to do it ”of the video aims to emphasize the value proposition: to make your existing furniture more elegant ... without too much hassle.
- He has a strong call to action. The ad says there are over 150 models to choose from and has a button that prompts me to 'buy now' and see if any of them they match my style.
2. Deodorant Lume
Video ad
Why this ad works
- It's visual. The beginning of the announcement begins with a musical number. The singers are top notch, the lyrics are hilarious and they use visual and textual cues to support the song throughout the advertisement.
- It 's relevant. I have recently been looking for skin care products to become a new diet. With this behavior, Lume knows that organic deodorant is meLooks good on the skin, but many brands fail to block odor, and some even cause rashes.
- It 's precious. Knowing where other organic deodorants fail, Lume positions their brand without these drawbacks, and they do it in a smart and engaging way (the song).
- It has a clear-to-action appeal. The end of the video prompts the user to click on the link, and there is also a "View now " button.
3. Kay Jewelers
Video ad
This Kay Jewelers Facebook video ad says it all moving story - something Kay Jewelers is well known for - using just a few seconds of your time. You don't even need the sound in the video above to know what's going on and the message Kay is sending .
If you're promoting a product with sentimental value, like Kay Jewelers, video ads are the way to go. Just make sure your video has a clear (and happy) ending - them people watch videos more passively on Facebook than they would on YouTube and don't have time to interpret your ad if it's too largeoily or too complex.
Why this ad works
- It 's visual. Even though this is a video, I have a general idea of what I'm going to watch, thanks to the screenshot it started with. Additionally, I can understand most of this ad without playing with the audio, which is important considering that 85% of videos on Facebook are now viewed without audio.
- It 's relevant. This is relevant to me, as I have been browsing jewelry websites recently, especially for necklaces like the one in the listing.
- It 's precious. Kay shows potential customers the value of the purchase through the happy reaction of the woman receiving the gift in the ad. Plus, who doesn't love dogs?
- It offers a strong call to action. This ad is configured to generate likes on pages, which sy, one click way for me to get more relevant content.
4. Monday.com
Photo advertising
Monday.com is a task management tool that addresses multiple operating systems, both desktop and mobile. But in the announcement pictured above, the company used its compatibility with Mac computers to remix its own logo in the original Apple-branded rainbow colors.
For growing businesses like Monday.com, it's smart idea to rotate brand awareness from familiar names. By filling the Monday logo with Apple's famous rainbow color, the above ad captures the attention of Mac users who recognize these vintage rainbow stripes anywhere (and might use a new task management tool that works on their computers).
Why this ad works
- It 's visual. The rainbow colors that fill the Monday logo are both eye-catching compared to the black background and familiar to any Mac user.
- It 's relevant. For Mac users and those who need to organize their tasks on a regular basis, this ad is relevant to their lifestyle in several ways.
- It 's useful. The announcement draws attention to Monday's compatibility with Mac computers, thereby making the user experience of the product more valuable for Mac users.
- It features a clear call to action. The CTA "Learn More " on the bottom right of the ad is a clear invitation to learn more about using this product on Apple hardware.
5. Amazon
Event announcement
This is what an ad looks like eventfrom Amazon in the News Feed on a Computer. This ad works well on different levels: a sample product is clearly displayed, the ad has an impressive (but honest) rating for that product, and you know which event Amazon is promoting right away - Black Friday.
Ecommerce businesses like Amazon use event ads to increase sales at specific times of the year, and Facebook event ads make that task easier. When investing in event advertising, make a list of vacations, shows, conferences, and awareness months that interest your business. This way you know exactly which marketing campaigns correspond to these events and when to promote them on your Facebook business page.
Why this ad works
- It 's visual. Non only this image is larger than the ad display in the right column, but it also uses warm colors , white space and directional lines, which drew my attention to the featured product.
- It 's relevant. Like a cat mom, this offer is clearly tailored to the needs of my consumers.
- It includes an accessory of attractive value. Amazon announced a self-cleaning litter box here, which is terrific value for any cat owner. Plus, he shared good customer ratings under a product image. (Social proof, anyone?)
- He has a clear call to action. Amazon is asking me to click on its ad today, after which the litter deal will likely go away. "Now " is a
6. NatureBox
Photo advertising
This photo ad from NatureBox features a creative perspective that is perfect for the angle at which you immerse yourself in the various healthy snacks of The ad makes you imagine your next house party ... I thought the peanuts spreading on the table was a good idea.
In your next Advertisement Facebook photo, play with live photography and digital design in the same image. As you can see in the ad above, NatureBox was able to design a dynamic 'free trial' icon just above an image that 's worked just as well on its own.
Why this ad works
- It ' s visual. The picture shows you thexactly what you get, and it aptly calls the CTA "free trial ".
- It 's relevant. Everyone loves to snack. Seriously, the person who saw this is a fan of several lifestyle subscription companies, this is what NatureBox is.
- It 's precious. This ad is full of value. First of all, the caption "Free Trial" is the first thing your eyes turn to when they look at the image. Second, he clearly mentions the healthy aspects of his product's goodies.
- It has a clear call to action. NatureBox asks you to try its free sample. Knowing your next step couldn't be easier.
7. Winc
Retargeting ad
Here 's an example of a short and sweet (literally) retargeting ad from Winc (formerly Club W). Thi L 'ans nonce is displayed in the right column of Facebook specifically for users who browse wine related content online. When your ad is directed to people you think would be interested, modeling the product like Winc does above can be a big hit for your brand.
Why this ad works
- It 's visual. The visual is clear, simple and attractive to all types of wine lovers.
- It 's relevant. This came up in my wine-obsessed colleague 's newsfeed. Do I have to say more? Two thumbs up on relevance.
- It includes an attractive valuable accessory. Three bottles for $ 19? What theft. They also attract the viewer with an added value: a discount on their first order of wine.
- There is a strong call to action. The word "obtainedr "" is a powerful call-to-action language , and it's used twice here. A time limit on this offer would have made it even stronger.
8. Shutterfly
Multi-product ad
Here is an example of a multi-product ad from Shutterfly, with images used in the ad. Each image has a different offering, to attract many different demographics into a single ad.
In each image, the product being promoted is consistent in the look and feel of the Shutterfly brand - this is an important quality of ads that feature multiple elements and images.
Why this ad works
- It 's visual. This series of images is based on a consistent color palette , whichgives an impression that is both consistent and brand-consistent. (Having a pretty doe isn't bad either.)
- It is relevant. The person who saw this loves to take photos and create sentimental gifts. It 's perfect, right?
- It 's precious. There is a very clear value for the user, 40% off on each of the products advertised. The code and the end date of the sale are also clear in the deion of the ad. This announcement also has an added value, it shows the many ways that people can use Shutterfly, in ways that many may not be aware of.
- It has a clear call to action. I know I have to use it before February 17th, when this agreement expires, so I would be encouraged to act immediately.
9. MU Campus Dining
Reach Announcement
This Mizzou Campus Dining's Facebook ad promotes University of Missouri amenities, using two familiar logos and a marketplace that everyone on the campus could recognize.
The ad copy below the image invites patrons to "after the game " - a reference to campus life that helps Facebook users imagine when they want maybe stop for a sandwich.
Why this ad works
- It 's visual. This image has the pride of the university, a variety of salty and sweet treats and a logo well known to attract hungry students.
- It 's relevant. This ad is likely only shown to campus students who are part of its target audience. He also mentions the sports game that was going on at the time and meets the current needs of the student: snacks and sandwiches Subway.
- It 's precious. Mizzou Market tells hungry students that it has everything students need for the big game.
- It has a clear call to action. This ad has the option of showing directions, which makes it very easy for a traveling student to follow directions on foot to this market.
10. Boston Sports Clubs
Announcement Offer
Everything that consumers really need see, it's the boxer in the photo above to see what this Boston Sports Clubs (BSC) ad has to offer. The woman in the photo even appears to be looking at the text to her left, which prompts viewers to immediately turn their attention to the promotion.
This ad on Facebook clearly shows what customers would sign up for when they click the CTA button "Inion " under the image.What's on offer can easily mislead viewers by tapping on their CTA just to get them to click on it, but that ultimately doesn't convert viewers into customers. BSC's approach above is clear and straightforward about what it offers along its conversion path.
Why this ad works
- It 's visual. The photo shown uses bright colors and clear typography to draw my attention to the details of the offer, and the woman who works out gives me an idea of what I could earn by purchasing the offer.
- It 's relevant. I recently moved to Boston and searched online for gyms in my area. This ad is therefore very relevant to my recent activities on Facebook and my research.
- It 's useful. Paying $ 5 for a monthly gym membership is a steal. Even ifthe price may increase in the future, the low price definitely makes me want to click.
- It features a clear call to action. The CTA points out that the discount on offer is limited and should be claimed quickly kly using the word "hurry up" and telling me when the offer expires.
11. Allbirds
Video ad
This video ad from ' Allbirds, a shoe maker, uses simplicity and space to their advantage. The video is only nine seconds long, but Allbirds shows the product in a way that grabs your attention and resonates with the individual wearer.
There is a lot of ad content on Facebook, and when Facebook users scroll through their feeds, that content starts to mix. Sometimes your best chance to stand out on Facebook is to use subtle movements and details - like Allbirds did, above. Let all the other videos on Facebook be quick and flashy, and yours will be a breath of fresh air for your audience.
Why this ad works
- It visual. The video is clearly centered on a subject, and that subject engages in a movementment that means something: these shoes are comfortable. I subconsciously started wiggling my own toes upon seeing this ad for the first time.
- It 's relevant. I am always interested in finding new shoes - I probably search or click on something related to shoes once a week. This ad fuels that interest in a unique way.
- It 's precious. The opening quote above the video is reason enough for me to want to know more about why these shoes are so comfortable. Allbirds also sweetens the deal with "free shipping " "free returns " and a note below the video that the product is "machine washable " - all without distracting from the video herself.
- There is a clear call to action. If I want these chauSure, there is a "Buy Now " CTA button at the bottom right of the ad, waiting for me take a cl dare to look at them.
12. The New York Times
Photo ad
This New York Times photo ad drives traffic to an article written with an intriguing illustration. The design literally represents the ideal audience for the Article - Millennials. For young readers who are even a little interested in health and fitness, this cartoon (with the tantalizing title) pokes fun at them just enough to grab their attention.
When publishers advertise on Facebook, they need to be especially creative with their featured images - if their primary product is a reading experience, the photo they choose should perfectly complement their written content. The New York Times ad above is an example of a well done photo ad.
Whythis ad works
- It 's visual. The original cartoon caught my attention as I browsed my mobile news feed through numerous texts and photographs. This non-traditional illustration made me take a closer look at the content.
- It 's relevant. I am a person in my twenties and I wrote about health care. This is an article I would definitely be interested in reading, and it helps if the ad appears as a native post promoting an article in my news feed.
- It includes an interesting accessory. The ad shows me which of my Facebook friends also like, and probably read, The New York Times. This social proof makes me more likely to click and read the article.
- It has a clear call to action. This ad is dedicated to increasing the likes ofpage, and by asking a question in the ad, the call to action makes me want to click Article to find out more.
13. Tortuga Music Festival
Event Announcement
Successful event announcements have at least two important qualities: the timing of the event. event and something to justify why people should attend. The above event announcement for the Tortuga Music Festival does both of these things: it displays the date and time and the bands that are playing, and shows you a picture of the amazing weather you'll have if you come.
Why this ad works
- It's visual. The picture alone is worth a thousand words about how enjoyable this gig was. Not only is it on the beach, it was also taken on a beautiful day and the stage is amazing. Besides, it clearly represents what to waite during the event and attracts attention when someone scrolls through their news feed. (The beautiful ocean water really helps.)
- It 's relevant. The person who saw this ad is a fan of Kenny Chesney and has attended his concerts before. They are also from Florida, where this event takes place.
- It 's precious. As the image was taken on a beautiful day, it seems like a great place to be - especially for those of us watching it from our desks. It also clearly tells you the cost of the ticket so you know it before you click. (This is also good for the advertiser: by including the price, the advertisement allows users to choose for themselves whether they can afford the ticket. If they cannot afford it, they won't click, thus saving the advertiser 's money on unqualified clicks.)
- It has an incentiveto clear action. The CTA is clear: "Buy ". Advertisers are also adding urgent wording with the headline "Time Is Running Out! ", Encouraging you to buy your ti cket now before it is too late.
14. Adrianna Papell
Retargeting ad
Last week I ' started shopping for a bridesmaid dress for an upcoming wedding I will be in. Today, the above ad appeared in my newsfeed.
Retargeting ads allow you to introduce yourself to viewers already looking for what you are offering. This retargeting ad from Adrianna Papell doesn't just show me what I'm in the market for - it excites me to see how beautiful our own wedding photos will look on my friend's big day.
Why this ad works
- It 's visual. The picture gives me a goodhe idea of what to expect from the designer's website, and definitely helps the dresses look both unique and gorgeous. Talk about a showstopper.
- It 's relevant. The ad was that I was already buying bridesmaid dresses, and what more, I had already looked dressed on this exact website, so this ad is very relevant to my research.
- It 's precious. The variety of dresses in the ad image and in the deion make this website worth a visit for someone who is trying to find the perfect dress from thousands of options.
- It has a clear call to action. The CTA is "Buy Now" which encourages me to click to buy the beautiful dresses as advertised.
15. Agitation
Boost Post
Here is an example of a boosted post from Bustle, whopromoted one of his articles on Facebook. Paying to "boost " a post you've already published organically on your Facebook Business page can greatly benefit from content that has mass appeal - compared to a post that targets a specific segment of your business. public. Bustle's optimized item choice here falls into that first category.
From Amazon's vibrant neon sign pictured to the high number of examples included in the article (42, to be exact), Bustle's boosted ad is sure to pique the interest of many Amazon and Bustle subscribers.
Why this ad works
- It 's visual. Many people are familiar with the Amazon Prime logo, but not the neon lights in a storefront. This made me do a double take while scrolling through Facebook.
- It 's relevant. As we have already learned from previous examples, I love to shop on Amazon and also read Bustle, so this article is a combination of those two behaviors.
- It 's precious. "Brilliant " is a strong adjective to describe products, which makes me curious about their purchase.
- There is a clear call to action. The ad attracts me with information on useful and "awesome" gadgets that I can be delivered to my door within two days, which I am happy to click to find out more.
There you go: a list of all the different types of Facebook posts and a few awesome examples of all the different brands. The Facebook Ads Manager platform will walk you through how to set them up with simple, step-by-step instructions. - so don't feel overwhelmed. Or watch this short video for tips on creating and optimizing Facebook ads.
Note for customers: You can embed Facebook Ads reports in Ads Application to facilitate reporting and analyzing your advertising return on investment. You will be able to easily see which Facebook Ads are generating leads and increase your ROI without having to analyze the data.You can also use this integration to edit Facebook Ads right from your portal. Customers can sign up for test this integration here .Now stop reading and start creating.
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