A / B testing is one of those techniques which, if you have enough volume to give you significant results, it is pretty much guaranteed to generate better results from your marketing.
Email marketers have known this for ages, but what drives me crazy is that they waste their time on tiny little tests - instead of tackling some of the bigger and more exciting tests that give real insight and improvements.>
In fact, 
So, are you ready to run some exciting big tests?
In this blog post, we'll highlight the best email testing tools to try andwhat to test on them.
A / B testing occurs when you launch and Test Engagement of two designs. When you send an A / B tested email, the software you are using quickly identifies what is most appealing to early recipients and sends that format to the rest of your subscriber list.
A / B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or CTA types. Rather than testing a template over and over for a few weeks, followed by another email format test, this testing phase allows you to quickly test two styles and pick a winning template on a limited schedule. . When you plan to test A / B or any other experimentAtion by email, here are a few essentials that you will want to test when developing your email marketing strategy.Perhaps the most important leverage in your email marketing isn't the few words you use to describe your offer, but rather the offer itself .
Whether you test two ebooks against each other, or an ebook against a webinar, this test is bound to get you better results overall. The reason this is especially important is that while you think your deal is the best thing since iPod, you could also be wrong.
We started doing this kind of testing religiously in the summer of 2010 and saw spectacular results. Instead of taking our mailing list and sending them all our dernier ebook, we would take a smaller part of the list, split it in half, send them two different offers each, and then send the best performing offer to the rest (larger) of the list. This test alone increased our monthly email leads 4 to 8 times instantly.
Here are some more specific offer elements than you may consider testing:
The purpose of your email isn't just to get someone to open or click; it is also about taking action. For example, to download your offer. So don't think of your email in a vacuum. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page .
After all, if you create that great email that gets a lot of clicks to your website, myis that you lose these potential leads at the last stage, it 's like you ran the first stage of a marathon, but then decided to give up the race on the very last mile.
Here are some important elements of the landing page elements of the landing page to test :
The success of your email doesn't just depend on what you email or how you send it, but also * who * you * are by email- mail.
Pros, an offer called Agency Kit: How to Create Effective Ebooks for Your Clients may get a great response from agency owners at marketing, but it will likely get a terrible response from nonprofit marketers interested in our content.
The simple act of segmenting your mailing list to narrow your audience to those who find your content most relevant can have an incredible impact on your bottom line.
Here are some types of segmentation test audiences you can run:
Check out this blog post for even more examples of how to slice and dice your mailing lists for better segmentation .
Changing the format of your email can also have a surprising effect on your response rate. It can mean anything from the length of the email, to including lots of images, to creating a simple plain text email . Keep in mind that your results may differ depending on the type of offer.
For example, our new ebooks work best when sent in a well-formatted html email, while our free consultation offers work best when sent as an e- simple, plain text mail.
Here are some formatting elements you can test in your email marketing:
If you have a number of email templates or design changes that you want to test in a limited amount of time, you might consider A / B testing.
Timing is one of the most popular things marketers try to optimize . But it seems there is more discussion about the best time to send in general, and not enough testing going on to determine the best time to send emails to your own subscribers - or even a specific segment. of your subscribers.
Even within, we have subscriber segments that respond more to emails on Mondays, Saturdays, mornings, afternoons - on top of that, all in their own time zone .
Instead of sending Email at each marketer's preferred time (Tuesdays at 10 a.m.), step away from the pack and see what works specifically for your audience in order to optimize your particular business - and have a better chance of breaking up the mess of emails from other businesses.
Consider performing the following timing / frequency tests in your email marketing:
If you haven't tested a different sender name or address yet, definitely add it to your list. While best practices still apply (in other words, using a name that recipients will recognize as well as a real email address that your prospects can reply to), you can always try different names. to see how this affects your open and click-through rates.
Here are some sender name tests to try:
Free e-mail tool from allows you create email campaigns that can be sent to subscribers or contacts in your CRM.
In addition to providing easy to use drag and drop software, also allows you to test email designs through A / B testing function. Software also provides advice related to ob line lengthjet and preview text box which can help you write captions and instantly verify that they won't be cut off.
In addition to all these features, the software 's will notify you if it does not find a link in your email. It will also notify you when the inbox Like Gmail, your message will be cut.
Have you ever wondered if your email will look good on different devices and in different inboxes of email providers? With Litmus you can sign up for free and send them the email you want to test. From there Litmus will automatically examine the email and will send you screenshots showing what your message will look like to readers using different email providers.
You are worried about using expressions or words likely to trigger spam filters to bury your emails? With Mail-Tester, you can log in and get a special email address to send your test email to. After you send it, Mail-Tester will send you a report that notes one of the spam trigger words that were in your message so that you can correct your language before sending it to your entire list.
Sometimes if your IP address is associated with sending many newsletters via email, email providers may move your email to spam. If you think your IP address could be negatively impacting your email numbers, you can use SenderScore to find out if your IP address is considered "spam. "
If you needof help writing subject lines, you can test some before sending your email with SubjectLine.com. When you access the website, you just need to enter a subject line and click on the submit button. Then you will receive a grade out of 100 points as well as improvement tips.
Remember: only test one thing at a time.
The key with any of these tests is to test only one item at a time so that you can isolate your variables and so tie the difference in the results is to that particular change. And if you go through this list of BIG tests via email, here are some great ideas for quick and smaller tests.
Editor's Note: This post was originally posted in December 2012 and has been updated for completeness.
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