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samedi 31 octobre 2020
77 essential social media marketing statistics for 2020
Social media is everywhere. For many people, social media is used daily for entertainment, socializing, and even news consumption - me included.
Additionally, over the past two decades, they have grown as one of the major marketing channels.
With over 40% of the world's population on social media, it is essential for your business to design an effective social media strategy to reach your target audience.
But whether you run a social media campaign to your boss or decide which platform - social media form your business should pay for advertising behind, it is vital that you usedata to support your efforts.
Here, we've compiled a list of essential social media statistics to make sure you know what to focus your marketing efforts on in 2020 to get the best ROI.
Social media marketing statistics / Data 2020
Near 50% of the world's population uses social networks. It 's more than 3 billion users worldwide. ( Statista )
In 2019, 90.4% of Gen Y, 77.5% of Gen X and 48.2% of Baby Boomers were active users social media. ( Emarketer )
54% of social browsers use social networks to search for products. ( GlobalWebIndex )
Each person spends an average of 2 hours and 22 minutes on social media and messaging. ( Globalwebindex )
321 million new people joined social media in 2019, bringing the total from 3.48 billion to 3.8 billion media users (a 9% increase) in 2020. ( Hootsuite )
Millennials are connected to social media for an average of two hours and 38 minutes per day while Gen Z connects for two hours and 55 minutes . ( World Economic Forum)
Facebook statistics
Usage Facebook's rate among teens is gradually declining according to the latest social media statistics. While 71% of adolescents said they used the platform in 2015, this number has now fallen to 51%. ( Pew Research Center )
At least 3% of Facebook profiles are fake. ( Facebook)
The best time to post on Facebook is on weekdays between 10 a.m. and 3 p.m. Wednesday is the best day to post while Sunday is the least crowded. ( Sprout Social )
0.6% of marketers use Facebook video ads. ( Buffer )
Facebook Stories counte 500 million viewers per day. ( TechCrunch )
With 36% of viewers watching political story content, politics is the main topic Facebook stories. ( Statista )
Video promotions are just as important as photo promotions. ( Social Bakers )
81% of businesses prefer video marketing on Facebook. ( Buffer )
Twitter has over 330 million monthly active users. ( Statista )
In the third quarter of 2019, Twitter had more than 145 million monetizable daily active users - a growth of 17% year-on-year. ( Twitter )
The chiTwitter 's third quarter 2019 business flow was $ 824 million, 9% higher than the third quarter in 2018. ( Twitter )
22% of adults The United States uses Twitter, up from 24% in 2018. ( Statista )
Link clicks account for 92% of all user interactions with tweets. ()
83% of people who Tweeted to a business and received a response, felt better about the business and were more likely to do business with them. ( Twitter )
Only 3% of Tweets regarding customer service issues mention the company 's username with the @ symbol. ( Marketing Land )
Internet users are 31% more likely to remember what they saw on Twitter than when browsing generally online. ( Twitter )
53% of users say they have purchased a product that iThey saw it for the first time on Twitter. ( WebFX )
Twitter ads are 11% more effective than TV ads at live events. ( Twitter )
The best times to post on Twitter are Wednesdays at 9am and Fridays at 9am. The best days to post are Tuesday and Wednesday, while Saturday sees the least engagement. ( Sprout Social )
At the end of 2019, Instagram had 1 billion monthly active users and 500 million users users they use it daily. ( Statista )
Instagram continues to attract a younger audience, with 72% of teens saying they use the platform. ( Sprout Social )
64% of Instagram users have lesss 34 years old. ( Statista )
Ad spend on Instagram is 23% higher than on Facebook according to an internal analysis by Merkle. ( DigiDay )
Videos generate 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ( Sprout Social )
71% of US businesses use Instagram. It overtook Twitter among business users in 2017. ( eMarketer )
The best times to post on Instagram are Wednesday at 11am and Friday from 10am to 11am Wednesday is the best day to post while Sunday sees the least engagement. ( Sprout Social )
Between 2016 and 2020, eMarketer estimates that Instagram added 26.9 million users, nearly double the number of users. 'additional users expected for Twitter, and more than any other platformsocial followed. ( eMarketer )
In 2019, about 25% of total Facebook ad revenue came from 'Instagram. By the end of 2020, the share of 'Instagram in these revenues will increase to 30% worldwide. ( Recode )
LinkedIn has more than 690 million active users. ( LinkedIn )
In Q1 2020, LinkedIn sessions grew 22% per year- ( LinkedIn )
In the second quarter of 2020, LinkedIn revenue grew 21 percent year-over-year ( LinkedIn )
In 2019, LinkedIn achieved more of 6.8 billion in revenues. ( LinkedIn )
Marketing Solutions is the fastest growing segment of LinkedIn. It grew 44% year-on-year in the first quarter. ( LinkedIn )
LinkedIn received 30 billion sessions from its members in 2019. This is a 27% increase year over year. 'other. ( LinkedIn )
In 2019, LinkedIn was voted the most trusted network. ( Business Insider )
80% of B2B social media leads come from LinkedIn. ( LinkedIn )
Over 46% of social media traffic to company websites comes from LinkedIn. ( LinkedIn )
The best times to post on LinkedIn are Wednesdays from 9 a.m. to 10 a.m. and 12 p.m. The best day to post is Wednesday and the day with the least commitment is Sunday. ( Sprout Social )
Want to learn how to improve your marketing game on LinkedIn? This post introduces you to the ins and outs of using LinkedIn for business.
YouTube
YouTube is the second largest search engine in the world. ()
YouTube is the preferred form of social media marketing in the worldwhole. 83% of all consumers prefer it. ( Hubspot )
54% of all users want marketers to run more video content, and this is a great place to start. ( Hubspot )
Most YouTube users are men. The ratio is 55% men for 45% women. ( Journalism. org )
On mobile devices only, YouTube reaches more adults aged 18 to 49 in prime time than n any wired network in a week. ( Think With Google )
75% of adults say they watch YouTube on their mobile devices. ( Think With Google)
Over 70% of YouTu viewing timebe is generated from mobile devices. ( YouTube )
96% of all teens in the US use YouTube. ( Forrester )
TikTok statistics
According to a leaked advertising pitch from October 2019, TikTok reports having 800 million dollars 'monthly active users worldwide. ( AdAge )
Douyin, TikTok's original standalone app in China, had 300 million users at the time, Musical.ly has merged with TikTok. ( The Verge)
In early 2019, TikTok was the third most downloaded app overall. ( Business of Apps )
By February 2019, TikTok reached 1 billion downloads, beating Instagram and Facebook in app stores. ( Business Insider )
Approximately 50% of TikTok 's global audience is under the age of 34, of which 26% are between 18 and 24 ( MarketingCharts )
Just over one in eight adults has joined TikTok. ( MarketingCharts )
Between 2017 and 2019, Reddit grew from 330 million monthly active users to 430 million. ( Reddit )
The site receives over 21 billion screen views per month. ( Reddit )
While Reddit was reportedly sold for between $ 10 and $ 20 million , the valuation of the company grew to $ 1.8 billion after the 2017 funding rounds. ( CNBC )
Reddit is predominantly male. 15% of internet users aged 18 to 29 say they use Reddit. ( Pew Research Center )
Want to see if Reddit is right for you? Read this blog post for 27 more stats on Reddit.
Social Media Consulting Services
Many companies hire external social media consulting agencies to manage their voice and reputation online. Alternatively, some companies create roles internally for a social media consultant - this is someone tasked with increasing brand awareness, responding to customer service complaints on social media platforms, and to engage with your audience online.
Whether you're considering hiring an outside social media consulting service or creating an in-house position, take a look at these trends that demonstrate the importance of social media consulting:
71% of consumers who have had a good experience on social networks with a brand sont likely to recommend it to others. ( Ambassador )
80% of online businesses feel they deliver exceptional customer service on social media, while only 8% of their customers say that they come to an agreement. ( Smart Insights )
73% of marketers believe their efforts through social media marketing have been "somewhat effective " or "very effective " for their business. ( Buffer )
Social media is the main source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through the channel . ( PWC )
Social media is the most relevant advertising channel for 50% of Gen Z and 42% of Gen Y. ( Adobe )
50% of consumers say that seeing user-generated content increases their chances of buying products through social mediaow of a brand. ( Curalate )
Social media consulting proposal
All these statistics have given you have the data what you need for the job - now is the time to put your knowledge to work and create your own social media consulting proposition.
If you are a social media consultant and if you are presenting a branding, marketing or advertising campaign to a client, it is essential that you are able to demonstrate how you will help your client to develop his business.
Here are six steps you will need to take to ensure that your social media counseling proposal or business plan is effective:
Secure you have clear goals. Determine exactly where your business or client wants to go in terms of their business and social media numbers. The clearer the visionre and detailed, the better. Follow the SMART Goal guidelines to make sure you're on the right track.
Understand your customers. Know who you target demographics are because these are the people you are trying to reach and engage. Gather your own social media stats and use existing data your business or client might already have to determine who is engaging with the business and who might be a good future prospect to reach out to. After you've done your research, you can create some useful character characters to help you better understand and categorize customers.
Understand your competition. These “similar but different” companies will be present. And, as with most aspects of the business world, the better you know them, the better you can know how to have a business.length ahead of them. You can do this research at the same time as you research your customers, as they are likely to be interacting with competitors as well. Once you have gathered data on your competitors, one of the most effective ways to use it is to determine the gaps in their services that your business can fill.
Be familiar with any existing social media presence. If you are hired to manage a company's social media accounts, it is essential that you are aware of previous social media posts, accounts and experiences. By understanding what your customer has already tried, you are better equipped to take them where they need to go in the future.
Don 't forget to recover your data. Before your new implemented strategies are implemented, it is important to collect a base of reference of the way it was before, so that you have something to measure in the future. For example, if you When you take an inventory of how many views you get on Instagram Stories before the new strategy goes into effect, you can see whether the new ideas improve those numbers or not. It's important to keep a close eye on what is affecting your growth (positively or negatively) so you know when you are on the right track or when you need to try something new so that your business can continue to grow.
Develop your strategy based on your results. Define what your content will be, on what platforms it will be distributed and how it will vary between platforms. At this point, also work out some smaller details, like your customer's tone and voice on social media (who they are now or what they should be).nsi that elements of design and style. Always make sure you stay true to your business or client brand by looking at existing materials such as mission statements, guides or brand books.
Finally, take a look at The Free Marketing Proposal Template (useful for PDF and Word files) to help you create a comprehensive consulting proposal on social media.
Let data drive your social strategy.
Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can make sure your business meets always customers where they want to be met. Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.
Editor 's Note: This blog post was originally published in August 2019, but has been updated for completeness and current in May 2020.
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