The ultimate guide to instagram hashtags in 2021

Instagram hashtags are still an effective way to get more looks (and engagement!) to your Instagram posts in 2021.

A post with at least an average Instagram hashtag 12.6% more commitment than posts without a hashtag. So it's definitely worth creating a hashtag strategy for your brand if you want to grow your account!

This Ultimate Guide to Instagram Hashtags will help you understand everything you need to know about using hashtags to get more subscribers, improve your engagement rate and build a community around your business .

Ready to learn how to use Instagram hashtags strategically? We bet you 're. 'are!

Content

1. Why Instagram hashtags are important
2. The 50 Best Instagram Hashtags of 2021 (UPDATED)
3. The 50 Best Instagram Hashtags of all time
4. The different types of Instagram hashtags
5. How to find the best Instagram hashtags for your account
6. How to organize your Instagram hashtags
7. 8 waysoptimize your Instagram hashtags
8. Best practices for Instagram hashtags in 2021

Why Instagram hashtags are important

Instagram has undergone a lot of changes since 2010, but through it all, one thing has remained consistent: the importance of Instagram hashtags.

Even in 2021, using relevant and targeted hashtags on your articles and stories is one of the best ways to be discovered by new audiences on Instagram . And that can translate into more engagement, more followers, and more customers for your business.

Instagram hashtags work by organizing and categorizing photos and videos.

If You have a public Instagram account and you add a hashtag to a post, that post will be visible on the corresponding hashtag page (it's basically a directory of all photos and videos that have been tagged with that hashtag). / span>

Since hashtags are used in the goal of discovering content, the right hashtags can get you in front of your target audience, even if they haven't connected with you before .

For example, a food blogger might post a photo of un gorgeous smoothie bowl, then use the hashtags #superfoods, #cleaneating, and #vegansofig when uploaded to Instagram.

Using these three hashtags, l image is cataloged so that other Instagram users who love healthy food can easily find it.

A few things to keep in mind:

• When people with a private profile tag posts, they do not appear publicly on hashtag pages
• numbers are allowed in hashtags, however spaces and special characters, such as $ or%, will not work.
• You can only add hashtags to your own posts. You cannot tag photos / videos of other people.
• You can use up to 30 hashtags on a post and 10 on Instagram Stories.

Ready to start? From driving engagement to discovering new communities, in the following video we outline everything you need to know about Instagram hashtags in 2021:

The 50 best Instagram hashtags of 2021

Although the use of ultra-popular hashtags may not always be the best strategy to get more engagement on your posts and stories (we'll explain this in more detail below), here's an up-to-date list of top 50 Instagram hashtags of 2021 :

1. # beach
2. # l4l
3. # blogger
4. # instadaily
5. # lol
6. # blue
7. # instagram
8. # model
9. # nature
10. # hot
11. # followme
12. # pink
13. https://www.hebergementwebs.com/the-ultimate-guide-to-instagram-hashtags-in-2021/article/858963/oftheday
14. # night
15. # blackandwhite
16. # nofilter
17. # food
18. # f4f
19. # family
20. # foodporn
21. # fashionblogger
22. # black
23. #me
24. # gym
25. # home
26. # makeup
27. # photography
28. # girl
29. # pretty
30. # fitfam
31. # lifestyle
32. # work
33. # sky
34. # love
35. # amazing
36. # beautiful
37. # sun
38. # luxury
39. # vsco
40. # landscape
41. # cute
42. # llike4like
43. # hair
44. # girls
45. # london
46. # tbt
47. #life
48. # picoftheday
49. # beauty
50. # smile

The 50 best Instagram hashtags of all time

1. # love
2. # instagood
3. # photooftheday
4. # fashion
5. #beautiful
6. # like4like
7. # picoftheday
8. # art
9. # happy
10. # photography
11. # instagram
12. # followme
13. # style
14. # follow
15. # instadaily
16. # voyage
17. # life
18. # cute
19. # fitness
20. # nature
21. # beauty
22. # girl
23. # fun
24. # photo
25. # amazing
26. # likeforlike
27. # instalike
28. # selfie
29. # smile
30. # me
31. # lifestyle
32. # model
33. # follow4follow
34. # music
35. # friends
36. # motivation
37. # like
38. # food
39. # inspiration
40. # repost
41. # summer
42. # design
43. # makeup
44. # TBT
45. # followforfollow
46. # ootd
47. # family
48. # l4l
49. # cool
50. # igres

The different types of Instagram hashtags

Understanding the different types of hashtags and their corresponding audiences is essential for developing an effective Instagram hashtag strategy:

# 1: Community hashtags

Community hashtags are hashtags that connect like-minded users on a specific topic. It 'sa great way to connect with others, improve your posts search, gain subscribers and Develop your own community .

Here are 9 different types of community hashtags you can use for your business:

1. Hashtags indicating your product or service , like #sweater or #coffeeshop
2. Hashtags indicating your niche in your sector , like #weddingphotographer or #travelphotographer
3. Hashtags for Instagram communities in your industry , like #bakersofinstagram or #foodiesofinstagram
4. Hashtags for special events or seasons , like #whiteday or #nationaldonutday
5. Hashtags using locations , like # pastrynyc, #madeintoronto or #sydneysweets
6. Daily hashtags , like #mondaymotivation, #tuesdaytip or #wellnesswednesday
7. Hashtags with relevant phrases to what you're doing, like #becreative or #bakerylove
8. Hashtags with acronyms , like #qotd (quote from day) or #ootd (outfit of the day)
9. Hashtags with emojis , like # 👟 or # 🌞

We recommend that you use a variety of hashtags on your posts and stories so that your posts can reach different communities. For example, if you are managing a food account, you can use #cleaneats to reach users looking for healthy recipes or #sweettooth to attract food. beware of dessert lovers.

A branded hashtag is a hashtag unique to your business when using Instagram for business .

It can be as simple as your company name, tagline orthe name of one of your products or campaigns. Or it could be a hashtag which has nothing to do with your brand name but everything to do with your brand identity!

# 2: Branded hashtags

A branded hashtag is a hashtag specific to your business when using Instagram for business .

It can be as simple as your business name, tagline, or the name of one of your products or campaigns. Or it could be a hashtag which has nothing to do with your brand name but everything to do with your brand identity!

While community hashtags are meant to increase the reach of your post, branded hashtags are designed to connect themes for you and your audience.s can be used to promote a campaign or collect User Generated Content (TOS).

For example, the "natural " sneaker company Allbirds uses the hashtag #weareallbirds to build awareness of their brand by providing a place for their followers to share relevant content.

Get your Instagram followers use your branded hashtag in their publications and stories is essential to be discovered on Instagram by new audiences.

Once you've created your hashtag, remind customers that they can use your business hashtag by sharing it on your stories or calling it in your captions. This way your followers can tap the hashtag and see other articles about your business.

It's also a good idea to follow your branded hashtag to keep a trace of new content being shared !

# 3: Campaign hashtags

While brand and community hashtags are meant Last, campaign hashtags are generally short-term and are only valid for a few days, a season, or a year.

The reasonWhy campaign hashtags are shorter term is that they are usually tied to specific campaigns, like new product launches, special events, or partnerships. They are therefore perfect for generating a lot of engagement in a short period of time!

For example, Tezza App recently used the hashtag # 12daysoftezzaapp to promote a holiday campaign.

How to find the best Instagram hashtags for your account

When they are usedized correctly, Instagram hashtags can help you expand your reach, get more engagement, and get more followers.

But to be successful with hashtags, you need to be strategic about which hashtags you use and when you use them.

Although the most popular hashtags on Instagram have been used millions of times, that doesn't mean you'll get a ton of likes and comments just by adding #love, #happy or #dog to your publications. >

Instead of using the most popular Instagram hashtags , it is better to find and to use hashtags that are smaller, more niche and having a publcommitted ic that is relevant to your industry .

So how can you find these cool, creative, community-driven hashtags?

The best way is to look and see which Instagram hashtags your audience, competition, and industry leaders are already using.

We noticed that the more specialized the subject, the more people have conversations around from him, so it is advantageous to focus on a subject or theme. And you would be surprised at how much or what hashtags can get!

For example, suppose you post a photo of a French Bulldog. Instead of just tagging #dogstagram (over 95 million posts), you can also tag # pupsofinsta and #frenchiegram to reach a more targeted audience of people who really love French Bulldogs. This is the best way to get a lot of targeted engagement on your posts!

Here are 5 ways to find the best Instagram hashtags for your account:

# 1: Use the hashtag suggestions feature of Later

Need help finding unique or industrial-specific hashtags? Then you can check out the Suggestions of hashtags functionality.

Hashtag Suggestions works by autom finding relevant hashtags for your posts based on other hashtags you use.implement a hashtag you've been successful with and we'll show you 30 more related hashtags you can test.

You can choose which of these hashtags you add to your post. All you have to do is click on "Insert hashtags " and they will be added to the end of vour legend.

Or you can use the one from Later Schedule the first comment to automatically post your hashtags in the first comment. This is a great way to make your caption the star of the show, without compromising the engagement you can get with hashtags!

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Suggestions for hashtags are available at all subsequent business plans - upgrade now to access it!

# 2 : Find Your Audience

Randomly casting htags at the end of your Instagram posts will not increase your audience. Instead, find out which hashtags your audience uses and see which ones match to the content you post.

Your hashtags must be relevant and contain keywords thatyour audience is actually looking.

# 3: Research your competition

A great way to earn A great inspiration for hashtags is to watch what successful brands are doing in your network.

Look at brands with similar content and products, or target audience - and carefully assess their content strategy.

Specify in particular their top performing posts, and highlight hashtags that might apply to your brand for future articles.

# 4: Research on industry leaders

L One of the best ways to find relevant hashtags is to follow Instagram influencers who have the same (or similar) target audience as you.

Each industry has their respective key influencers. Find out who these people are in your niche and use their posts for inspiration. These people are already well established with your target audience, so why not learn from the best?

# 5: Search for related hashtags

Analyzing the landscape of trends relevant to your own hashtag is a simple and effective way to build your community.

Just type your hashtag in the app's search bar, then select "tags " from the drop-down menu. You will then be able to see all the main hashtags that are closely related to your own hashtag, gd 'other ways to reach, monitor and interact with your community.

You can also browse for articles containing a hashtag that are already successful with. Do you see a trend for other common hashtags that could be included in future posts? If so, write them down.

How to organize your Instagram hashtags

Previously, the best way to organize your hashtags was to use a spreadsheet. You would create an excel sheet with headers like "hashtags", "category", "# of posts" etc. and then fill it in actively when you find new effective hashtags.

Fortunately,there is a much better way.

By using the Saved captions feature, you can create multiple hashtag lists based on your frequently used hashtag categories, all from your Subsequent account .

For example, if you run a travel brand, you can use recorded captions to keep all your travel related hashtags oorganized, so you can add them quickly when planning in the future.

If you want to plan a photo of a beach in San Diego, since you have already registered hashtags for different categories, you can insert relevant hashtags for Beaches, California, Travel, and San Diego with just one click!

After writing your caption, just click on "Saved captions " and then click on the appropriate hashtag list to instantly add these hashtags to your caption.

Recorded subtitles are available on all Future plans - including our free plan!

8 ways to optimize your Instagram hashtags

Hashtags on Instagram can really be an effective way to grow your audience and engagement, b Best practices are constantly changing.

A good Instagram hashtag strategy doesn't just reach more people - it reaches the right people for your business. Here are 8 tips to optimize your Instagram hashtags to reach your target market and grow your engagement:

Tip # 1: Check your Instagram hashtag analyzes

Examine the performance of the hashtags you have used in the past can be a great way to decide which hashtags to use again in the future.

Instagram's native analysis offers some of this data, but theThe information is quite limited.

Instead, we recommend that you use Hashtag Analytics from Later to track key information about the hashtags you use , including a breakdown of the hashtags that generate the most likes, comments, impressions, saves and reach on your Instagram posts.

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Plus, as you keep adding new hashtags, you'll be able to accurately track how your content is performing.

Instagram hashtag analyzes are available on all Subsequent business plans .

Tip # 2: Try to get the "best " results for a hashtag

If you already have searched for a hashtag on Instagram, you 've probably noticed that "Top Posts " is at the top of the results page.

Getting the best posts for a hashtag is a great way to get discovered by new users. Like getting featured on the Ex plore Page , this can cause a huge network effect which basically makes your post go viral on Instagram .

So how do you actually get into Top Posts for a hashtag?

Based on In our experience, the two factors that play the biggest role in determining whether a post fits in the first posts of a hashtag are the degree of engagement obtained by the post and the speed with which it obtains that engagement .

Best articles usually take their place within the first 24 hours of publication, so you need those J-mentions 'likes and these comments for you to integrate quickly after the publication. If you can generate a lot of engagement on your publInstagram ication shortly after posting, this signals to Instagram that your post is quality and engaging content.

Tip # 3: Include your Hashtag brand in your Instagram profile

Thanks to recent update , you can now add clickable hashtags (and usernames) to your bio Instagram, which greatly facilitates the creation of a Instagram bio that converts to website visits!

The great thing about this feature is that it makes your bio look even betters functional - you can use hashtags for everything from promoting your Instagram to showcasing your branded content and announcing your Instagram campaigns.

All you need to do is include a "#" before any word in your bio and it will automatically become a clickable link that will direct visitors to that hashtag.

Tip # 4: Post your hashtags in the first comment

Pendant adding hashtags to your posts is one of the best ways to boost your engagement and get your posts in front of your target audience, too many hashtags in your captions can seem messy (or worse, spam!).

Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising the engagement you can. get with hashtags.

Here's how to schedule a first Instagram comment with Later:

1. Open the Post Scheduler in Later. You can do it anywhere - Later on computer, iOS, or Android.
2. You will see a text box titled "First comment ". Enter your hashtags or any other text you prefer to have in the first comment.
3. Schedule your post as usual (including adding your Linkin.bio !) And the first comment is programmed with it.
4. You're done!

You can now automatically create, schedule and post the first comment on your Instagram posts - available to everyone Later paid plans !

Tip # 5: Add hashtags to your Instagram stories

Did you know that you can add hashtags to your Instagram stories?

Adding hashtags to your story is a great way to give your content an extra chance to be discovered by new audiences.

When Internet users search for a hashtag on Instagram, if it's popular enough, they'll be able to see a collection of tagged stories on the search results page - including yours!

You can add up to 10 hashtags to each Instagram story, including 1 clickable hashtag sticker.

What if you 're worried about the impact of hashtags on a has been carefully designed tic , there are a few hacks hashtags poWhether they blend in perfectly with your message or be completely hidden.

For example, you can create your Text-based hashtags are smaller (just “pinch” the text) and hide them under a GIF or sticker.

TIP: Don't shrink your hashtag text too much - if it becomes unreadable, Instagram won't pick it up and your post is unlikely to appear in hashtag searches.

Tip # 6: Ent ice your followers to follow your brand hashtag

In a big 2018 update, Instagram added the ability to" follow "hashtags, meaning that vYou can now stay up to date on

Following a hashtag works like following a user's profile. When you find a hashtag you want to follow, just open the hashtag page and hit the follow button.

For brands and businesses, this represents a great opportunity to appear in the subscriber feed regularly. For example, if you have a branded hashtag for your business , you can invite your followers to follow your unique hashtag as well.

This means that your content can appear twice in a subscriber's feed - une times when they follow your profile, and once again when they follow the hashtag. This doubles your chances of engagement!

Tip # 7: Run hashtag-based campaigns and promotions

Contests structured around User Generated Content (UGC) are all the rage, and for good reason: they're fun, popular, and great for driving engagement and reaching new audiences.

The easiest way to do this is to encourage your audience to tag relevant content with a hashtag of brand - it's like a ranking system that everyone in your community can use to help you collect UGC content.

For example, Sezane is hosting a weekly giveaway and encouraging her community to share photos with #SezaneLovers to participate.

Create a contest where your followers upload photos to Instagram and tag their posts with your branded hashtag.

Tip # 8: Avoid using banned Instagram hashtags

Last but not least, our final tip is to avoid using banned hashtags on your Instagram posts .

Banned hashtags have been reported and "disabled " by Inst agram for violating the ruleglance of the community, which makes them completely useless for the visibility of your brand.

Additionally, even seemingly innocent hashtags are displayed on the banned list, like #humpday and #elevator, so it's worth worth checking your tags quickly!

You can view the list of Instagram hashtags prohibited here .

Best practices for Instagram hashtags in 2021

Instagram hashtags can be a powerful tool of discovery when used correctly, but they can also appear spammy and hurt your brand perception when used correctly.u they are used correctly.

Here are some rules for getting the most out of your Instagram hashtags in 2021:

# 1: When should I use Instagram hashtags?

The short answer? As often as possible! Whenever you share content on Instagram, whether it's an Instagram post or an Instagram story, if your goal is to get it seen by as many people as possible, you need to use Instagram hashtags.

That being said, there may be occasions when the use of hashtags is not necessary, such as if yousharing of a particularly sensitive subject or story.

At the end of the day, it is best to weigh the tone or subject of your post, with what you hope to realize, then decide if it makes sense to use hashtags.

# 2: How many hashtags should I use?

Unfortunately, there is no hard and fast rule as to how many hashtags to use. While some experts like Alex Tooby recommend using the maximum number of hashtags allowed, because it gives you more opportunities to discover, others recommend using only 5-10.

We have seen all kinds of strategies and ideas on the number of hashtags that make the difference, but in the end it's really up to you. If you can find 30 super relevant hashtags to add to each message, then you absolutely must go.

However, if you don't feel comfortable using so many, feel free to use less. You can test how many hashtags you use in your posts. This is about finding the best place for your hashtags!

# 3: Which hashtags should I use?

The most important thing to keep in mind when deciding which hashtags to use is that you are intentional - like in, you use hashtags that your target audience is actually looking for and following!

It is important to change your Instagram hashtags in each post to avoid being “spam.” It is also a good idea to avoid hashtags astucco such as #likeforlike and hashtags that have been used over a million times. While these hashtags may get you some of the extra likes, they won't help you develop a highly engaged and targeted audience.

Instead, try looking for ultra-specialized community hashtags that are specifically relevant to the content you post. It 'sa good idea to use Saved captions to create multiple lists of hashtags organized by theme or category.

For example, if you are a business thati target small business owners in the fashion industry, you can have multiple hashtags that you use on different topics.

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Some may be specifically aimed at small businesses, while others may relate to fashion and clothing. e-commerce. The main thing is to collect them and categorize them in such a way that, when used in a post, you can easily know which one gets the most engagement on your post.

And don 't forget to use a branded hashtag whenever it makes sense! The first step in getting other users to share your branded hashtag is to use it yourself.

# 4: Should my hashtags be visible?

According to Instagram , you can add hashtags to the caption of the post or to the comments.

However, by adding hashtags to captions, you will get extra engagement as soon as you click post, rather than having to wait for your comment to be written and published.

If you prefer a cleaner caption, you You can also add line breaks between the main part of your caption and the hashtags. This will keep your hashtags tidy, so you can maintain a nice streamlined aesthetic:

If you are a newer user, you can easilyt add line breaks to your captions with Later application . All you need to do is hit the return key while writing your caption and you will have cute spaced captions for your Instagram posts!

Strategic use of Instagram hashtags is a great way to connect with customers, find content created about you by your subscribers and build long-term relationships with influential partners!

Ready to get started with your Instagram marketing strategy? Later you allows you to easily plan, manage and schedule your Inst postsagram!