Up to 50 euros tax credit to subscribe to the press

Credit: Hin und wieder gibts mal was , Pixabay

But if the containment allowed newspapers and websites to dramatically increase their readership,the phenomenon has unfortunately been accompanied by an equally brutal drop in advertising revenue. This is the aftermath of the health crisis: advertisers have cut the tap on their ad budgets as the economy slows down. The government will propose new aid for press publishers.

Paralysis of advertising

In the new finance bill for 2020, an amendment provides for the creation of a tax credit for the first subscription to a newspaper, periodical publication or online press service for political and general information. The text stipulates that the measure does not apply to online press kiosks, such as Cafeyn or ePresse.

This aid is means-tested: it is intended for the less well-off households . To benefit from it, the taxpayer must on the one hand be domiciled in France, and on the other hand the reference income of the tax household must be less than 10,000 euros for a share ofe family quotient (each additional half share raises the limit of 25%). The tax credit, granted once per tax household, would be equal to 50% of the expenses borne by the taxpayer to subscribe for a minimum of one year to a publication.

The tax credit ceiling is 50 euros per tax household. The aid is actionable until December 31, 2022. It is not direct aid, so the government will not send taxpayers a check for 50 euros to subscribe to a site or newspaper. However, this tax boost is still significant and should be very useful in supporting press publishers in difficulty.