YouTube tries 15 second videos ... to compete with TikTok?

Making a social network a global success in a very short time has become complicated . The market seems to be blocked by numerous attempts and even a big strike force is not enough - Google+ is the perfect proof . Not to mention that the competition is very tough and that some platforms belong to others, already major, like Facebook owner of WhatsApp and Instagram. But there is an exception in recent years, and it's called TikTok. In a little over a year, the application has become a essential social network with millions of registered users.

A success that arouses lusts , like at Google with YouTube.

Pixabay Credits

YouTube decided to launch the videos 15 seconds , ideal for competing TikTok.

15 second videos, no more

It's a new experiment in place for some users, before a possible global deployment. YouTube allows you to create videos of 15 seconds, notmore, like a TikTok. But it's also possible to merge multiple 15-second videos to get an entire one, in the end. A feature that we obviously find ... at TikTok. Google does not hide its ambition to compete with the Chinese giant, without really saying it.

And this is not the first time that Google s inspires competition. The American firm had already copied Facebook with Google+, without success, or the addition of Stories for YouTube, like Snapchat. A winning strategy in some cases, but not in others.

As with most applications, just press the recording icon to have his 15 second clip . It is possible to hold, again, to add a video, or simply stop the creation.

The videos created are then published, like thisUsually posted on YouTube. This is not content for Stories! It’s on iOS and Android that this new feature is available for a handful of users, before a potential global deployment.

find that YouTube wants to highlight short videos, while recently, it seems to favor big content , worked and qualitative, often more than 30 minutes!