Creating PDF marketing materials that reliably turn readers into sales is more important than ever.
One way to boost your marketing material is to add strategically chosen images .
It is proven that adding the right images to your PDF marketing resources increase sales.
Scientists have discovered that humans remember pictures better than words. They believe that it is an evolutionary survival function to be able to remember what has happened. been seen.
Research has also shown that images are a powerful tool in communicating your marketing message and increasing sales.
It may seem surprising, but images are processed in the rem brainarquably quickly and the memory of these images is retained at a much higher rate and for a longer period of time than words.
Why Adding Images to PDFs is Useful
Five reasons have been proven to increase the conversion rate of your marketing materials.
1. Pictures are emotionally engaging
Pictures are a great way to engage readers with a positive emotional impact.
Research has shown that pictures can influence a reader's mood.
What's important about this is that this emotional influence can actually help your marketing message get through.
Another benefit of engaging a customer on an emotional level is that it helps to hold the attention of readers, keeps them engaged with marketing material.
Selon a research paper entitled, Impact of images on printed media .
In some context, it makes sense to display images showing a person experiencing or expressing success while using the product or service that is the subject of the marketing material.
This allows the person viewing the marketing material to see themselves in the image, as the research says, it creates "a personal identification between the viewer's subjects".
Always sell the benefit that the product offers.
An image that communicates the benefit remains embedded with the consumer for a long time.
2. Images reduce reading fatigue
A page of text can seem intimidating.
And while a potential customer is motivated to read the marketing material to understand if your services or products are right for you, a paage of words always looks like a chore.
Images can break textual passages while communicating your marketing message.
Thus, they serve as islands of visual rest between words but also continue the process of positive messaging, influencing the sale.
3. Pictures are easier to remember
Scientific research has discovered that the mind has a remarkable ability to remember pictures. The images humans see stay with them.
This makes pictures a remarkably effective way to convey an emotion or a message.
It has been known for decades from multiple experiments that humans can remember over 2,000 images seen in tests over several days with 90% accuracy.
This was true even with images that were only seen for brief periods of time.
In a research study titled Neural correlates of episodic encoding of images and words , the researchers used the neuroimaging on the brain with test subjects reading text and viewing pictures.
The goal was to see how the brain processes words and pictures and find an explanation for why the images can be recalled so well .
It has been determined that regions of the brain involved in image processing are directly related to memory.
Here's how it works:
They also found that regions of the brain associated with reading words are not associated with memory tasks.
The study recalled a theory which proposes that one of the reasons why images work so well is that they are associatedes in mind to past experiences.
It states:
4. Graphics communicate visually
As stated above, visual representations of ideas can be processed and remembered better than just words.
But another fascinating quality of the images is that they are processed at remarkable speeds.
What takes 20 seconds to communicate while reading can be communicated in milliseconds with an image.
The visualization process is linked to the identification of concepts.
Using a graph or other similar visualization of success, a marketer effectively communicates the concept themselves via the visual stimulation mechanism .
A news from MIT article, Neuroscientists at MIT find that the brain can identify images seen as as little as 13 milliseconds , details explain.
The report states:
5. Images build confidence and increase profitability
eBay researched sales statistics and characteristics of hundreds of millions of sales.
The aim of the research was to determine if the images had a positive impact on the conversion rate (the navigation rate of internet users turned to buyers), among others factors.
eBay has found that the images actually have a positive effect in capturing the buyer's attention, building confidence in the seller, and increasing conversion rates.
Here is this search: Is an image worth realnt a thousand words? - On the role of images in electronic commerce (PDF).
According to eBay's research of hundreds of millions of auctions:
Part of the study focused on products that didn 't failed to sell and were subsequently re-registered for sale. They looked at over 55,000 sales.
What they found was a strong correlation between adding more images and profitability.
According to the study:
In particular for marketing materials involving products, the addition of additional images is associated with increased sales and profitability in the context of auctions.
It can be helpful to add more images of products or service results as it can help increase confidence and sales.
Consider adding images to PDF marketing materials
It is clear that adding images to PDF marketing materialsis a winning strategy for increasing sales, stimulating a positive emotional response, and effectively communicating your message.
Maybe it's time to review your marketing material.
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