Two weeks ago, Facebook joined the ranks of Epic Games, the developer of Fortnite, for criticizing the" 30% tax that the Cupertino company levies on transactions on iOS applications . Facebook announced a new feature to help influencers, artists and creators generate income through paid virtual events on Facebook Live. The social network does not take any commission on transactions, however, this one does. has not failed to criticize the 30% tax that Apple will levy.
"We have asked Apple to reduce its tax by 30% on the App Store or to allow us to offer Facebook Pay so that we can absorb all the costs for struggling businesses during COVID-19. Unfortunately, they rejected our requests and SMEs will only receive 70% of their hard-earned income.e Facebook waives fees for paid online events, we will specify other fees in the product, said Fiji Simo, vice president and head of the Facebook application.
And to denounce this practice, Facebook decided to explain via a small message, when paying on iPhone and iPad, that 30% of the revenue will not go to the creators of the live event, but will be taken by Apple.
An update that does not pass
But this new functionality was not to the liking of Apple, which decided to block the update of the Facebook application. As reported in an article published by Reuters, the Cupertino company rejected the update and forced the social network to remove this message regarding the 30% tax so that this update can be published. Apple reportedly mentioned the App Store rule that prohibits developers from showing information "irrelevant to users.
In reaction to this rejection , here is what Facebook said in a statement relayed by Reuters: "Now more than ever, we should have the opportunity to help people understand where the money they are earmarking for small businesses is really going. Unfortunately, Apple rejected our transparency notice around their 30% tax, but we're still working to make this information available in the app experience.
A reaction from Mark Zuckerberg
Facebook boss Mark Zuckerberg also reportedly reacted to this situation during a video conference attended by group employees. According to a BuzzFeed article, he said during this video that Apple has a "unique grip as a guardian of what happens on phones.
The boss of Facebook is also said to have said that the App Store blocks innovation as well as competition, and that this store allows Apple to "charge monopoly rents. Otherwise, as a reminder, Facebook is also affected by a new feature in iOS 14 that will make it harder to target ads.
Facebook recently stated that this update may not have a significant effect. on its applications. However, this iOS update could have a more serious impact on Audience Network, an advertiser network that Facebook offers to third-party app developers so they can make money from targeted advertising. The social network even indicates that if updating to iOS 14 makes Audience Network inefficient, it may consider discontinuing this service for iOS apps.
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