Page speed has always been a priority to maintain search visibility, but before the last speed update from Google, it was something primarily associated with desktop sites.
Now that mobile sites are also ranked based on their page load times, it 's no surprise that websites need to be up to date to avoid lower rankings in searches.
In today's competitive and rapidly changing markets, establishing a good online presence is clearly of the utmost importance. However, our report recently found that 87% of the UK's leading online retail brands alone risk a significant drop in visibility by neglecting mobile site performance. "poor" rating in terms of mobile site speed. Own research Google s backs up this by revealing that the average site takes five times longer than the ideal 3 seconds to load.
These slower sites noticeably see increased bounce rates , along with online visibility and search engine rankings lower.So what can you do to correct this problem and boost a website 's SEO?
Research suggests that the key to solving the above issues and adhering to the latest speed update is to focus specifically on the mobile site and eliminating them potential pitfalls. By removing unnecessary desktop elements from mobile sites and focusing specifically on adapting the hardware for smartphones, you can expect to increase page speed , online visibility.ne and meet Revised Google Website Requirements.
With that in mind, let's explore how you can adapt to the latest Google speed update.
Lazy loading
A fast and efficient way to improve page speed is to adopt "loading lazy". By only showing images `` under the page fold '' when a user scrolls to view them, instead of fetching everything and loading everything when a user lands on a page (regardless of whether whether scrolling down or not), a website's efficiency is instantly increased.
Online brands that have adopted this format are already benefiting by allowing pages to be displayed on mobiles and tablets in a shorter timeframe. Consuming less mobile data is another advantage of this technique.
Unsplash is a great example of a brand that gets offouch really well in this space. As an image dominated site, lazy loading has played a key role in keeping its page speed fast.
However, this tactic alone is not enough to reduce load times sufficiently and maintain search engine visibility.
Optimize images
With images representing 65% of web content, it is widely recognized Resolution images are one of the main contributors to slow load times.
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To solve this problem, you need to reduce the file size and make sure that only the correct images are displayed at users depending on the device they are using. Adding an Image The compression feature of a site's administration system achieves this by ensuring that the uploaded files are not larger than necessarye (without compromising on quality).
Additionally, you need to ensure that the image is suitable for the size the files will be served to mobile visitors and to Retina displays (where Retina images are available).
Websites without optimized images may be penalized with Google for bad practice. This could clearly lead to lower page visits due to reduced search engine rankings.
Removing hidden content
Space being limited on mobile devices, it has always been a common practice to create a reduced version of the site desktop when creating a mobile version. However, the key to improving speed is to implement server-side mobile detection. By preventing the site in question from trying to recover and then masqUsing images and / or functions reserved for the office, its speed of perception for users will be improved.
By removing these unnecessary elements, space is freed up to incorporate features that improve the mobile without harming the speed of the pages La location is one example. Allowing brands to send relevant content specific to a user's environment using geolocation API technology sets sites apart from their competition.
Font compression
Typography is usually an important part of the design, but bloated font files can really slow down a site, so it's important to find a balance between aesthetics and performance.
You should switch to using the WOFF2 web compression format for fonts (ins applicable browsers), as it notably offers a significant reduction in file size.
The leading online marketplace Etsy has proven that this doesn 't detract from the aesthetics of a website. Despite the choice of compressed font formatting, this site made pages load faster while maintaining high quality text.
Analysis of success
As with all site modifications, after performing the above, you should verify that they produce the desired effect. For this reason, tools such as PageSpeed Insights and Lighthouse are invaluable for tracking web page performance.
These platforms allow you to easily detect at faiths the best and worst performing aspects of web pages. By carefully analyzing these numbers, you will be in a much better position to rectify any ineffective part of the website. It will also allow you to fix issues before the issues start to negatively impact SEO.
What happens next?
By adhering to the above tactics, research shows websites can expect 68% reduction in perceptual load times, 64% reduction in weight (which reduces bandwidth costs), an improvement in overall load time of 43% over 3G speeds and a 39% improvement in the page is low interactive for users).
However, it is important to remember that site improvements should be made on an ongoing basis. In doing so, you are ready to truly maximize the ranking ofs search engines, to increase sales and a great user experience that stands the test of time.
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