Getting started in digital asset management for specialists

Think about all the time your marketing team wastes trying to find a logo, file, or photo .

Graphics are saved to their desktop, logos are scattered all over Dropbox and Google Drive, and naming conventions are chaotic.

It's time to find a solution.

The CoSchedule digital asset organizer fits perfectly into your marketing tool stack, and it lets you organize everything from work files to final projects in a centralized library.

Table of contents

• Introduction
• Why is digital asset management important?
• Marketers are limited in time
• Shorten production cycles
• Focused on ROI generation
• Digital asset management checklist

Qu is this guide? This lesson describes what digital asset management (DAM) is and why it matters to marketing teams.

Who is this guide for? Marketing prospects who want to know more about DAM solutions.

What you will learn:

• What is the management of digital assets?
• Why is digital asset management important?
• Checklist to determine if aThe digital asset management solution is right for you!

Introduction

Before we talk about digital asset management, let's talk about this that it is.

In a nutshell, a DAM solution is a central hub for storing and sharing everything your marketing team creates.

When your File storage is a mess, your team is frustrated, time is wasted and you never realize the ROI of all the assets you create because no one can find them.

Asset Management digital helps your team become more efficient, and saves time by not digging through files.

Why is digital asset management important?

Digital asset management enables your team to create, share and distribute assets seamlessly with each other. It also helps youorganize everything in one centralized place.

Here's why finding a DAM solution is more important than ever…

Marketers Are Running Out of Time

Marketers are urged to create more assets than ever before. Expectations rise, but you don 't get additional resources to accomplish those increased goals.

That being said, marketers have two options:

1. Redefine the priority of your work so that you waste less time spent on unproductive things.
2. Stay late and work overtime.

Digital asset management allows you to fall into this first category.

How?

When your team spends less time searching for files, they spend more time producing content that contributes to the bottom line and helps you achieve your goalsjective.

Shorten production cycles

An increase in content production means your team has less time to spend creating each asset.

DAM solutions streamline the asset process by empowering members of the team. team a way to store, share, and organize assets in one place.

This allows your team to find assets quickly, so they can spend more time creating great content.

With digital asset management, your team follows a clear process so that they can produce more content in less time.

Focused on driving ROI

A DAM solution allows your team to quickly streamline the asset process. All that extra time allows your team to spend more time to content creation and, in turn, to generateer more return on investment.

Digital asset management checklist

Here is a list of DAM features common practices that will help your team save time and increase the ROI of all the assets they produce.

If you are l 'visual learner who prefers to learn it in an how-to video, see below.

April 9, 2020