Migrating your website is never an easy task. It takes careful planning and execution. While the migration can be difficult, if done right, it can open up new opportunities and also fix the issues you were having with the old hosting platform.
In today 's article, we will be focusing on migrating web hosts without losing the SEO . In this guide, we'll show you how to migrate to a new web host without losing any SEO value.
1. Revisit your decision to migrate
First, you need to know why you are migrating. A site migration is never an easy thing to do and it can also lead to temporary traffic loss. Over time, your new website (host) will work and your site will be back to where it is. This is the best result.ssible.
However, there are many complexities that can arise that hamper the growth and presence of the website. If you fail to do things right, you can get into trouble and lose valuable ranking. In short, review your decision and see if the issue can be fixed without migration. A migration is worth it if you're making a major rebranding, if your hosting just doesn't provide the service required to maintain it, or if you're moving to HTTPS. There are other scenarios that you should migrate, and it all depends on what you think of the situation you find yourself in.2. Choose the right hosting platform
Now that you have completely decided, the next step is to find a good hosting provider. You can start by reading the reviews of web hosting providers. A platformform of hosting with good technical features will be able to handle your SEO requirements. However, before you choose one, you should make sure that it meets your needs perfectly. For example, you can check the following items.
- Technical specifications of the server such as operating system, system version, etc.
- Server bandwidth
- Good technical support and documentation
- Low downtime.
3. Select the server location carefully
The next step is to choose the right server for your website. Geographic advantage can be a deciding factor in your SEO . For example, if you were targeting the United States before migrating and using a server nearby, you should also find something similar. In short, server location matters and affects your rank SEO . It will also have an impact on your target audience. In short, you need to know what server your website will be hosted on. Anyone starting out as a blogger knows the importance of this and also remembers it when migrating the web host. Almost all web hosts allow you to choose the server of your choice. If not, you might want to choose a different accommodation.
3. Create a backup
Before starting the migration, you must completely back up your website. You can back up using plug-ins such as BackupBuddy , BackWPup or using a premium backup service such as VaultPress. This step will ensure that you can return to the original website if anything goes wrong.
4. Move WordPress website
Once the correct backup is complete, you are now ready to move your website to the new hebergeur. You can do it yourself or using professional service. You c and also ask the web hosting provider you have chosen to do this for you. Many web hosting providers do this for free, so you will not only save money but also time.
If you decide to do it yourself, you can also use the Duplicator plugin. It's easy to use and you just need to follow a step-by-step guide available online.
5. Test the new website
Once the migration is complete, it is now time to test the website. Check every page or file on your new host. Make sure everything is working properly before proceeding to the next step. If you want to be sure how well your website performs on the new host, it is recommended that you test it before doing the actual migration.
6. The DNS TTL records doMust be updated
DNS or domain name server is a way to map the domain name of your website to the IP address of your server. website. Since humans cannot remember numbers, this is why we map the server address to DNS. When you change web host, the server IP address changes. To activate the new server IP address, you need to update the DNS so that it redirects to the new server ID. However, this process can take up to 24 hours, which can be too much for your users and search engines.
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The solution is TTL (Time-To-Live). This is the time that the DNS records should be updated.The good news is that you can speed up the process by changing the TTL value from 24 hours (86,400 seconds) to 5 minutes (300 seconds). Also, this should be done one day before migration. However, the web hosting provider must support this feature to work properly.
7. Now edit your DNS records
The last step coInsists on updating DNS records and notifying the world about the new server. Also, many apps or services that you use take a long time to update their DNS records. In this case, you should make sure to keep your old server online for a few days. The SEO facts indicate that you should properly configure your DNS records for maximum benefit.
Conclusion
If you follow all the correct steps Indeed, your website's SEO will not be hampered if you migrate. Also, you have to wait two days to see the correct image. Keep both the old and the new server running to make sure the transition goes smoothly.
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