The Brighton SEO search marketing conference started, as many know, in a room above a pub, and it is ending very often - at least for some - by a skinny dip in the sea. These facts do not change, but the landscape of SEO has certainly changed, and this year's second Brighton SEO event is catching on. research on the rise, with many topics live at a and advertisers. 'Attitudes towards freshly rejuvenated SEO .
The fortunes of organic search have fluctuated over the years in the eyes of marketers, generally in direct proportion to the amount of data Google makes available. With visibility on keywords and recently restored traffic, SEO is back to its best, which is again a challenge for the first table in proving its force to provide the quality and scale of traffic for thes brands.
The Ups and Downs of SEO
Directly and indirectly, Brighton SEO has charted the ups and downs of organic search over the years, and the current vitality of the channel is reflected in the return to data and technology in its speaker sessions.
During the leanest years, content marketing and e-commerce naturally rose to the top of the agenda in Brighton, while SEO the discussions have tended to slide to Google and the fact that when it comes to search, the house always tends to win. But while content and e-commerce are certainly still the subject of discussion, Brighton SEO this year looks set to do well in the technical SEO game, as brands reach out again. to the nuts and bolts of u sing search for maximize visibility.Notes on Brighton SEO this year
The main auditorium gives a solid impression of the editorial mix, with a morning of content marketing and content strategy and an afternoon SERPs and Ranking Factors, complemented by SparkToro Founder Rand Fiskin's keynote on how the future of SEO will play out on the results page, rather than driving traffic to websites.
This SERPs session, as well as those on SEO reporting and crawl management, which variously touch on issues such as featured snippets , optimization contextuality and auditing your rel = canonical configuration get to the heart of the problem for specialists. Note that the fact that a disproportionate number of more technical sessions seem to take place in the early afternoon is a good argument for the discipline of lunch at the Brighton Center bar.
It 's perfectoverlooked - blame the name - that Brighton SEO has long aimed to appeal to more than just hardcore SEO technicians. Delegates are therefore well advised to peruse the calendar carefully and divide their team, if they have one, over a range of sessions, including those outside the cavernous Auditorium 1.
The options sessions abound
For beginners or all-rounders, there are plenty of sessions that cover SEO and content fundamentals, as well as insights on millennials and social media, subtleties of the Google search in French, voice search, creation of budget links and the importance of the "long click ". Some of the more thorny technical discussions take place on the sidelines as well, and alumni tend to find their experience enriching as they diversify.
At the heart of good SEO is the combination of news technical and old - link profiles, using different types of links in pages to achieve wider and more varied visibility, exploiting competitive links, focusing on long tail links - all with the aim of increasing nce performance for marketers. In a world of SEO where improving brand visibility is, more than ever, a highly achievable ambition, we once again look forward to another day on the South Coast.
Eoin O 'Neill is CTO and Global Head of SEO at Tug
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