Why Gen Z should be included in your con strategy

I admit it: I havei have always been a little confused by the letters attributed to generations. In fact, I remember the day I miserably discovered that I was not a Gen X. I missed the mark by a few hairs, and I grew up in the 90s, learning that it wasn't me the Spice Girls sang in the soda commercials was very sad news.

But now pop musicians are singing for one of the newest populations, and as marketers, it's time for us to turn our attention to it: Generation Z.

If you ask us "what is Gen Z?", here are some fun facts, courtesy of Adweek :

• Gen Z includes people born between circa 1996 and 2010.
• Members did not witness the dawn of the online era like Gen Y did - they did. were born.
• Half of them saythat they "can't live without 'YouTube".

But why should marketers pay attention to this generation in particular? Well, like everyone else before them, Gen Z is steadily gaining some purchasing power, especially those born in 1999 or before. Many of them are on the verge of starting or graduating from university and entering a new phase of independence and decision-making. And who is there to guide these decisions? Brands, of course.

But what's the best way to reach them? To find out, look no further: Adweek has broken down the digital behavior of Gen Z in this helpful infographic, which we've shared below.