Advertisers got creative in August, experimenting with the ad format of increasingly popular six seconds, thus contributing to the buzz surrounding the solar eclipse, and the building of a sugar mountain in Times Square.
Let's take a look at some of the latest big announcements for summer 2017:
10 of the best August announcements
1) SafeAuto
Say hello to the worst voice assistant of the world: an elegant wooden box named Fârnhäan. In a brutally funny deion of our growing fascination with artistic intelligencefake, the insurance company SafeAuto has developed a vaguely accented artificial intelligence device in German that is always wrong - very wrong.
In a series of 30-second spots, Fârnhäan fails question after question, with hilarious results. "Fârnhäan, what 's in baklava ? " A man asks. Fârnhäan replies: "Sugar, cabbage, pickles and just a touch of toothpaste for the color. " Who knew?
2) KIND
On August 22, healthy food maker KIND dumped 45,000 pounds of sugar on Times Square to show how much of sugar that the average child consumes each year.
Accompanied by several statues in the shape of a child (made of a material similar to sugar to avoid attracting swarms of insects), the art installation was orchestrated by Magnetic Collaborative , a London-based marketing boutique.
Photo credit: KIND
3) Canon
If you follow virtually any multimedia site in 2017, you 've probably heard the news that millennials are collectively killing everything, diamonds and fabric softeners through lunch . But while Canon has a say in the matter, this ruthless and avocado-hungry generation is won't get rid of point-and-shoot cameras.
To convince twenty and thirty year olds to put down their beloved iPhones and opt for a real camera instead, Gray NY put together a wacky Rube Goldberg machine, making perfect photos that could only be captured on a Canon - naturally.
4) Volkswagen
To present the unique design of the new fastback Arteon of Volkswagen, the German agency Grabarz & Partner brought in Pete Eckert - a blind photographer famous for his "light-painting d 'another world. "
Eckert brought his long exposure techniques to the project, producing a series of mirage images of the new model. “The new Arteon represents expressive and avant-garde design. Pete Eckert presented this design in a unique way, ”said Xavier Chardon, Volkswagen Marketing Manager, to Adweek . "The images he created are true works of art and have a very special atmosphere that only he can create. "
5) JetBlue
There are now keepsakes for workaholics who never take a vacation, celebrating the very place they never, ever leave.
JetBlue has worked with MullenLowe to produce a range of delightfully kitsch keepsakes to remind you of the timessteps you need to take. The line of mugs, decorative plates, candles and other knickknacks usually reserved for tourist traps gi ft shops feature phrases like: "Paper jams are my jam " and "Remember the free bagels? "
" If your last good memory was that free bagels were left over during the square break, we feel for you, " said Heather Berko , Manager advertising and content at JetBlue. "These Office Memories are just our way of reminding everyone that there are blue skies and fresh air waiting to give us much happier memories. "
Photo via: Adweek
6) Carlsberg
The founder of this Danish brewery died in 1887, but this did notprevented from hosting a TED Talk in Copenhagen in August - courtesy of FCB Happiness in Brussels.
JC Jacobsen, who founded Carlsberg in 1847, introduced himself (via actor) to give a talk titled "Why Should You Answer Every Question With Probably". The subject plays into Carlsberg 's longstanding slogan: "Probably the best beer in the world," but it ended up being a surprisingly insightful meditation on the value of uncertainty.
7) Hitotoki
This may be the most beautiful clock ever - and it only took 30,000 items to craft.
To celebrate the spirit of DIY embodied by their brand, the Japanese stationery company Hitotoki has teamed up with the Dentsu agency to assemble a 24-hour clock with a set of handmade hands for every minute of the day - 1440 in total.On a background of pretty Hitotoki paper (of course), the team assembles in a fascending every arrangement using every imaginable object - cupcakes, confetti, even a miniature spaceship.
You can watch a real-time version of the Hitotoki Clock on their website .
8) Chiquita
Is there anything bolder than slapping a logo on the solar eclipse?
Chiquita saw an opportunity that wouldn't present itself for seven years, and they jumped on it (with help from Wieden + Kennedy). Who can really blame them? It is really the fact looks like a banana.
"It took a deep knowledge of heavenly bodies and an unwavering love for bananas, but we did it," Chiquita wrote on their YouTube channel. "On August 21, Chiquita will move the moon between the sun and the earth. For a fleeting moment before and after the totally overrated total solar eclipse, the sun will appear as a huge fiery banana.will now be known as the Sun Banana Chiquita. Please take advantage. "
9) Air New Zealand
A flightless bird may not seem like a company's most natural spokesperson air, but you'll change your mind after meeting Air New Zealand's latest pitchman - a tiny and adorable kiwi.
After receiving devastating news from a doctor ( "You will never fly ... because kiwis don 't have wings "), our fluffy little hero discovers that Air New Zealand ' s convenient flight options still allow him to move through the sky .
10) Zappos
In this series of quick and smart spots for online retailer Zappos, the creative team at barrettSF had a bit of fun with the line, "Save the drama for your mom. "
Each ad shows an alternate version of the saying, for example: " ERecord the drama for your daughter's diorama. "
What were your favorite announcements this month? Talk to us on Twitter.
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