5 podcast episodes that will make you a better agency manager

Agency managers receive much of the first kind of advice through industry publications and events. But when it comes to the second bucket, they are often unlucky. Unless you have a group of network contacts to talk to shop, you are often blinded, potentially doomed to repeat the exact same mistakesthat peers from other companies have done countless times.

any tactical advice? Instead of dramatically increasing the time you spend networking and building your personal contact group, Drew McLellan 's podcast is the best thing to do.

Each episode of " Building a Better Agency " offers listeners a glimpse into the world of someone deeply rooted in the world of agency, and the conversation always ends with at least one takeaway tactic.

We have partnered with Agency Management Institute by becoming the main sponsor of the Build A Better Agency podcast because we believe that the ideas and real-life examples from each episode will help our agencies to grow. and profits.

Here are some of my favorite episodes, sorted by topic. Listen if you are struggling with the same issues.

1) Definition ofyour agency

• Guest : Jami Oetting
• Listen if : you cant get your content to the field

Do you feel like you are putting a ton of work into your content, but it doesn't quite work for you? Learn how to create content that actually delivers the results of someone who created an agency-specific post from scratch, as well as adjust unrealistic expectations on time to return on investment.

2) Increase your new business chances

• Guest : Peter Levitan
• Listen if: You don 't get new business as often as you want

Sales Aren't Always Natural for agency executives, but learning how to effectively introduce and gain new clients is essential to their survival. Find out some of the mistakes you could make when selling your services, and learn some practical ways to differentiate yourself from your competition.

3) How to grow a website while making a profit

• Guest : Brent Weaver
• Listen if: you are almost ready to give up on the website redesign because they are so painful

A website redesign is never as easy as it first seems - but it doesn't have to be as expensive, time-consuming and painful as it often ends up being. Achieving future roadblocks by making rock solid discoveries at the start of website projects is key; learn how to do just that and avoid headaches.

4) What your agency needs to do to charge a premium

• Guest : N / A - the one -this is all Drew
• Listen if : You 're ready to seriously improve your agency's game

You might think your agency is dominating, but could you leave the opportunity on the table? Take off your rose-colored glasses and get practical advice on how to assess whether your agency is best in class or not, and if not, how to get there.

5) How to Establish Yourself as a Opinion Leader

• Guest : Aaron Agius
• Listen if: You find it hard to stand out

Increase your share of mind, increase your market share. Find out how to create a distinct voice that gets noticed by potential customers and keeps current customers engaged.

If you 've been listening to any of these episodes, let us know what you think in the comments. If you are looking for more conFor personalized advice or advice, visit the Agency Management Institute website and browse their content and workshops. and remote coaching options.