The dream of every business owner is to have constant business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses exceed the 10-year mark.
Therefore, SEO is a key part of inbound sales strategy, where new customers can come to you. The goal is to have a steady and consistent flow of new business each month. If you can maximize the return on investment (ROI) from your SEO , you can continue to invest to generate more income and growth.
Monthly recurring traffic
Monthly recurring traffic is stable and consistent. Every day, week, month and year, you get reliable traffic and new sales you can count on. These can include bothqualified and targeted prospects. This kind of traffic is predictable and easier to scale, which is one of the benefits of SEO .
An example of recurring monthly traffic from a website (LifeCoachSpotter.com) that received an entry SEO . Monthly recurring traffic is the main driver of your most important business metrics:
- MRR (Monthly Recurring Revenue)
- Growth MRR (Monthly Growth in Recurring Revenue).
If enough new visitors come to your website daily, then you will have consistent new one-time sales. If you have a Mod Business Subscriber / SaaS, you will constantly increase your MRR. Recurring monthly traffic creates constant business growth.
Where we fail
There is potential important for a high return on investment of SEO . That doesn't deter the fact that SEO can be difficult. A newbie may think: "If I want to grow my business I will increase my traffic and to increase my traffic I will optimize my website for SEO. "Unfortunately, that couldn't be further from the truth. I call it 'the fatal hypothesis':
Anyone who 's been practicing SEO for a long time knows the work associated with it.
Why SEO is difficult
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Google 's algorithm
We'll never "see under the hood" of Google's algorithm. The closest we can get are the correlations and the more complicated ways to untangle them.
Black Hat SEO is used to try and increase the ranking of awebsite illegitimately, and as a result, search engine algorithms are constantly evolving to combat manipulation tactics.
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There are over 200 ranking factors
If there are more than 200 ranking factors , which ones are you focusing on?
Resources
Analytics The Ulti mate Guide for um Link Building in 2020
Analytics Top 5 SEO errors
Development SEO & Developer Relationships Improvement
Analytics How to make a competitor in Analysis line
With so many factors taken into account in determining your website ranking, it is impossible to focus on all of them. Fortunately, however, Cyrus Shepard recently released Zyppy and I've tried to simplify it even more here . There are also many results published to help SEOs focus on the most weighted ranking factors in Google's algorithm.
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What works today may not work tomorrow
Google's algorithm is constantly evolving, which means that website optimization must be continuous.
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It is difficult to measure the ROI
Since the customer journey is not linear, it is not possible to attribute leads or purchases to a single channel. By using multichannel attribution, you can see that SEO is part of a more holistic marketing effort.
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Experiments have a long lifecycle
If you split test a landing page and get 1,000 visitors per week, you can quickly see what works. With SEO, initiatives take time to plan, execute, and measure. The cycle of test, measure and rehearse is slow due to the inherent long-term nature of SEO.
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It is almost impossible to isolate variables
SEOs generally implement several initiatives simultaneously. This makes it difficult to isolate which variable or what factor may have led to an increase in rankings or traffic. In a science lab, you can isolate one variable at a time and compare it to a “control” group. With SEO, we don't have controlled environments in which to work.
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SEO is a zero-sum game
For all the money " keywords that your business can capitalize on, there can only be one search result in position 1 and one search result in position 2. If your competitor wins the first position, you will lose it.
The Right Thinking
The best approach to planning an SEO strategy depends on the right mindset.
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Start with the end in mind
By defining objectives and performance indicators clear keys, you canz reverse-engineer. It is also essential to empower yourself or your supplier to achieve these goals.
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Think long term
SEO is a marketing channel based on the 'investment. It is important to think of the long term as a period of years rather than months.
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The budget allocation of the fund manager
Inve SEO stment should be seen as a fund manager, which includes taking into account budget allocation. Should link building be 20% of overall investment or 60%? Should the content be 30% or 70%? Without the proper allocation of investments in SEO initiatives, you can focus too much or too little resources on the wrong areas.
Of the over 200 ranking factors that Google can user, you want to focus on the top 2 to 6 factors that will drive results for your business. It's not about the quality of your idea, but the extent to which it impacts your KPIs.
So what should you focus your efforts on?
Every website and every situation is unique. The general principles of search engines and opinion leaders may not always apply to you. I recommend trusting the experiences and data of practitioners rather than best practices. In my experience, the factors most weighted by the Google ranking algorithm are:
- The Backs
- doing authority Content (useful, long form, high quality, etc.)
- Optimization (keyword grouping)
- User experience and user intent satisfied
- Technical factors (fastloading of the page, architecture, etc.).
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Align with Google
It is important to remember that it is not Google 's goal to send traffic to a website. The more you align with Google's mission, the more naturally you will succeed.
Every SEO should remember Google 's purpose and value proposition to their users :
Help Google users find what they are looking for and have a great user experience.
By embracing this user-focused mindset, you will be more likely to rank higher and get more organic traffic, while also ensuring you have updated algorithms for the future. If you want to help Google users, naturally you will see an increase in your results and ROI over time.
Measure your ROI on theSEO
How do you determine Are your efforts impacting your income and whether the tactics you chose to invest in were the right ones for your business?
Start by diligently tracking your conversions. If you don't track sales or important metrics, you won't be able to attribute sales from SEO. Looking at multichannel attribution is essential to get a feel for the true customer journey. It also allows you to understand how SEO works alongside other means such as retargeting, brand awareness, and direct visits.
Second, understand the customer journey. Find out how consumers found out about your business, how long it took them to buy from you, and which channel they used to buy. All of these factors are important in measuring ROI atlong term.
Finally, go through the sales funnel. If you get leads that don't convert, they don't offer a good return on your investment. If there are any keywords or specific pages that drive higher conversions or bigger sales offers, you will want to focus on those areas.
Closing thoughts
To sum up, to invest in your SEO for the best ROI:
- Focus on the long term term
- Focus on budget allocation
- Trust the proven practitioner experience compared to traditional advice.
Investing in SEO takes time, patience and good faith in the person who manages your initiatives. Above all, don't forget to make sure that your SEO budget is properly allocated.
With the right allocation and long-term thinking, your SEO strategy shouldbe resistant to algorithm updates. While there is always uncertainty about the outcome of any investment, you want to mitigate your risk by strategically allocating your budget based on testing, experience, and working with experienced professionals.
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