vendredi 30 octobre 2020

SEO 101: 11 tips to know to optimize your site

SEO can increase traffic to your site by paying more attention to what your visitors want from you. It can help you create content that will appeal to your readers while optimizing your pages to be as useful as possible.

The first steps towards search engine optimization can be scary, but you can start putting implement small changes to improve your ranking in search results.

After all, SEO does not succeed overnight, it is therefore better to start with small changes that will gradually lead to greater success.

Defining SEO success can be subjective, but in general weulons:

  • Be more relevant to our target audience
  • Increase search traffic to our site
  • Build brand awareness from search results
  • Enjoy the opportunity to improve the user experience of the site
  • Find new potential customers by beating your competition in search results.

11 tips to keep i Don 't forget when you start optimizing your site

Focus on your content

A good start to search engine optimization is to pay attention to your content. The words cLes Can Help You get more specific about your research goals, but you still need to create quality content.

Your content should make sense to your readers first, rather than to search engines. It used to be common to add all of your keywords to your copy, but it might alienate your audience. The modern approach to SEO forces you to pay attention to the quality of your content in order to stand out with your copy.

Understand your keywords (but search like a human)

You must perform a keyword research to find the best keywords that will bring you success . The next step is to include them in your copy in the most natural way. It is important to understand that your keywords sont the search terms that people will search for on your site. They should make sense and they should not be too general.

Think about how you would perform a search. Would you like to look for "Search Engine Optimization Tips " or "Best Tips for SEO Newbies "? The more specific you are, the more likely you are to find your niche audience.

Think like a user

Once you start to search like a user, the next step is to think like a user as well when you improve your site. You don't have to be an SEO expert to make small changes to your site's performance.

For example, what is the loading speed ofyour page? If your site is too slow, it will also affect you to r search for rankings. Also, if your site isn't optimized for all devices, Google probably won't put you at the top of search results.

Resources

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User experience becomes more important than ever and you need to take into account any changes that will make your site easier for your visitors. Ask people who are visiting your site for the first time for suggestions. Comments can be valuable.

The art of the title

Your titles should be short but deifs. We suggest you create titles from 50 to 60 characters long. This is the search engine access limit, so even if you create longer titles, the rest will not be followed.

Use title to describe your content and page which the visitor will access. Make it attractive, but not deceptive. Feel free to be creative, to condition to stay true to the context.

Add internal links

Internal links help you highlight the value of your content. It's a great way to increase your traffic while boosting your SEO, one page at a time. Each link should have a different focus keyword to avoid cannibalizing your own content.

Add external links

External links can also add value to your site as long as you use them in moderation. You don't want to lose your readers by directing them to a page that serves as your competitor. Make sure you only link to high authority pages to reinforce the trust building process while adding value to your content. Consider the creationof links as a strategy and avoid the temptation to overload your content with external links.

Involve social media networks for authority building

< p class = "p1 "> It's common to wonder if social media is affecting your SEO strategy . While there is no direct correlation between the two, it still helps to boost your social presence while improving your search rankings.

The more visible you are, the more likely you are to boost your credibility by reaching a wider audience. After all, tweets can show up in search rankings, and social success can still come with multiple benefits.

Create new content but don 't forget your old content

< p class = "p1 "> New content can serve as a " signal "that you regularly update your site. Whether it 's a blog post or changes to keep your post new, it's good to add new content every now and then.

With the exception of new content, it is also helpful to revise your existing copy. Your old blog posts may end up being more valuable than your last ones. SEO takes time to work, which means the better your post is. is old the older it can get in the leaderboards.

Make sure you create good content and 'Use the right keywords and keep an eye on the performance of your old articles to keep them up to date. This can be a good tactic to increase your site traffic without necessarily creating new posts.

Add meta tags

Title tags describe the content of your page. This is the language that helps search engines understand what your site is about. This is where you need to add the right keywords that are most relevant to your page.

Additionally, a meta deion provides the correct context for your title tags allowing search engines and internet users to get a quick overview of your content. A meta deion should be no longer than 160 characters and you should choose your words wisely. It is the copy that can convince users to click on your page.

Optimize your images

SEO is not limited to written text , but it can also extend to images.suel is becoming more and more popular, it is essential to optimize your images to make it easier for people to find them.

Fortunately, optimizing your images doesn 't take the time, here is a guide for help you improve image optimization .

See image searching as another chance to drive traffic to your site.

Local SEO

Local marketing is gaining traction as more and more marketers try to reach more targeted audiences. As Google invests in local advertising, there is also a growing space for local SEO. Keyword strategies focus more on local audiences and the copy can be optimized to suit differentnts targeting.

A good way to keep up with local SEO is to learn as many details as possible on your target audience. Think about their local needs and what keywords could bring you more traffic to your site.

Presentation

SEO these days is all about delivering a great user experience by paying attention to everything including copy, design, keywords, and insights from your audience target.

Always think like the user and try to be relevant and useful with your content. Don 't ignore keywords, but be sure to use them only when appropriate.

Last but not the least, SEO time so don't wastehope if you don't see any difference in the ranking after your first adjustments.

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