Even while we're all pressed for time, starting a poor blog post in order to meet a deadline isn't worth it. Since our audience has access to countless other articles, it is unlikely that they will settle for a half-baked attempt.
We understand though: it can be difficult to keep track of all the good blog components when you have a full range of projects. There is a lot to remember when writing a solid blog post - which means there is also a lot to forget.
To make sure nothing goes through the cracks and that each of your itemsblog is both comprehensive and useful for your readers, we've created a rundown of everything you need to remember when you start writing. Bookmark this blog post and make sure you have completed this checklist the next time you hit "publish ".
How to write a perfect blog post
1) Title
Every great blog post begins with a title that grabs the reader's attention and forces you to click and keep reading to learn more. Internet readers have a very short attention span - about eight seconds in length - and the title is one of the first essentials that help readers decide if they want to click. and stay on your site. In fact, 60% of readers don't read beyond the title, which is a great opportunity. Here's how to write a good headline:
Brainstorm on a working title
Start with a working title in mind and think about it as interesting as possible. This is the blogging phase where you start with a general topic and narrow down exactly what you want to write about that topic.
For example, if I want to write on the topic "blogging," I need to find a more specific working title first. And those working titles depend on the format of my blog post. Whether you're writing a listicle, how-to article, or how-to guide, think of a few headlines to guide your research. Here are a few ideas:
- The Guide to Business Blogging
- How to Get Started With Blogging
- 10 B2B Blogging Strategies We Love (and Why)
Once you have an angle that you want to pursue it time to research some keywords.
Performing keyword research
Keyword research will help you create a title that will perform well onsearch engine results pages (SERPs). Your title is one of the many factors Google takes into account when ranking results on the SERPs, and an optimized title will make it easier for people to find the information they need.
Tools like Google 's Keyword Planner , SEMrush and ' s Keywords can help you determine exactly which terms people are looking for and which will be easier or harder to rank for your new blog post.
"Blogging " is a broad search term, and when I uploaded it to SEMrush, over 75,000 keyword results were returned. We recommend that you target long tail keywords that are more specific to the exact audience you are targeting - which you can learn more about by creating buyer personas .
When I searched for "business blogs ", on the other hand,I found keywords with a lower search volume, but which would be more specifically targeted to the audience I'm trying to reach.
Once you've defined the keyword you're targeting, you can create your final title, as well as your headers (more on that later). For the purposes of this example, I have chosen, " The Definitive Guide to Business Blogging. "
Create a Headline
When it comes to art of the perfect blog, we did some analysis and looked at the performance of our own titles. Here are the consistent principles that we have found:
- The ideal length for a blog post title is 60 characters .
- Headings between 8 and 12 words are shared most often on Twitter.
- Headings between 12 and 14 words are most often liked on Facebook.
We also found that titles ending in a cthe bracketing - for example, "The Definitive Guide to Business Blogging [New Data] " - performed 38% better than headlines without this clarification.
If you're having trouble reducing the length of a headline, run it through SEOmofo and Twitter to see how the headline will appear on the SERPs and when it will be shared on the SERPs. social networks.
2) Meta Deion
The meta deion doesn't live on your blog post - it lives in a different location, that's just as important.
The meta-deion refers to the HTML attribute that explains the content of a given web page. Basically, this is a brief deion that you see on a SERP to "preview " what the page is about. Look below:
Title, URL, and meta deion work together to convince people to click on a link to read the full blog post, so you'll want to think about what to write for this blog post.
In our analysis, we found that the ideal meta deion length is less than 155 characters.
3) Featured Image
Featured images are usually found at the top of a blog post and are another element that readers should be aware of. know more. The image should reflect the subject of the story, intrigue or provoke readers. It shouldn't be too literal or obvious, and it can also just be aesthetic.
Here is an example of our featured images. It features a cell phone and a bright yellow color - decent considering I was writing about Snapchat:
Make sure you choose the images that you are legally able to edit and distribute. Here are some of our suggestions:
4) Introduction
The introduction should quickly catch your readingeur and persuade him to read the rest of your blog post. It should also tell the reader what it is, so that he knows what to look for. No one likes clickbait, so you want to make sure your post is about what the headline says.
Whether your approach is humor, interesting and surprising facts, or asking a question, find a way to make the first lines of your blog posts as eye-catching as possible. Write an introduction that would make you want to keep reading an article - a few quick paragraphs to grab the reader in and let them know what they're about to read.
Here's an introduction my colleague, Staff Writer Aja Frost , wrote that it does this effectively:
Frost is using a cliffhanger approach here - and now I want to know more about how hard it is to be an entrepreneur. For more introductory inspiration outside of blogging, I recommend reading the articles on Medium and Buffer .
5) Subheaders
Subheaders are another on-page SEO element that helps your blog post rank in Google search. Subheadings organize and divide your blog post into different sections to signal to Google (and your reader) what the post will cover.
Sub-headers should be written with H2 tags or smaller - never H1 tags, which signify a title. Use sub-headings to divide sections of your blog post - making sure to incorporate the keywords you use to target that post.
In this particular post, I'm targeting the keywords "perfect blog post ", which I used in my title and in the first subheader.
6) Body
The meat of your blog post - separated by various sub-headers, of course - is where your readers will no doubt benefit most valuable.In our analysis, the ideal length for a blog post is around 2100 words , but it varies depending on your topic. Medium found that posts took seven minutes to read elicited the most engagement and attention, and serpIQ found that most of the top 10 Google results were between 2,032 and 2,416 words .
7) Data
Whenever possible 'use data and numbers, just do it. Numbers written as digits (23) instead of words (twenty-three) have been shown to grab the reader's attention when they quickly analyze what they read online. Plus, the numbers represent facts - which are beyond reproach and which your readers trust the most.
If you are using numbers or data in your blog post, add [Data] or [Research] to your title for additional impact, as we saw earlier in the article.
8) Multimedia
We have told you many times that your reader has trouble staying focused, so wherever you can use content multimedia to break blog post and re-engage your reader, add images, videos, audio recordings and social media posts. Changing the format of your blog post will provide additional value to your reader while ensuring that their eyes are focused on what they read and see.
It works, eh?
9) Conclusion
When you are ready to conclude and sign off, be sure to let your reader know that the article is ending. Your conclusion doesn't have to be long, but it should serve to recap the blog post the reader just completed and provide more resource.s and advice, if you wish. More information on this.
10) Call to action
End your conclusion with a call to action (CTA) meaningful to your reader - whether it's a tip, content offers , or a link to another related blog post. Use the last lines of your post to leave the reader feeling like they've learned something from you - and love that there is even more to learn from you, creating the desire to click on a link or CTA image and find out more.
For more ideas on how to write an awesome blog post, check out our analysis of 175,000 B2B and B2C blog posts.
What's your blueprint for a blog post? Share with us in the comments below.
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