Having your own fully fledged website and getting it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who are resorting to adoption in different ways to boost their site's ranking. These means can be both ethical and unethical depending on the past experiences of the site owner. However, achieving these rankings without facing recurring sanctions from Google may seem impossible.
One of the most common methods of improving a website 's ranking is through link building. A great link building strategy ensures that your website receives a significant amount of traffic through all inbound and outbound links that are present on your site and other websites that you exchange links with. However, many of us end up getting penalized by Google for those links or their performance.
These Google Sanctions are always a disadvantage for your business website and an advantage for your competition. So what exactly are these Google link penalties and how do you avoid them when implementing new linking strategies on their own website?
Let's find out.Excessive Reciprocal Links
This is an obvious step in doing a favor to a website source that has been linked to your website since some time now. This value exchange, however, has now become more of a link building strategy where two website owners could agree to exchange links for their mutual benefit. In everyone's good conscience, this is a bad bonding strategy that could be penalized. If it is not intended for schoolhange of value, you should avoid excessive reciprocal linking for your website at all costs, especially if you are new to blogging. .
Manual link spam penalty
Google bots are the usual elements that play cops with practices of faulty or erroneous link creation. However, there is a good chance that a member of the Google spam team will examine your site for their link profile and impose a manual penalty on you. This may not always be the case, but it is always a good idea to stay alert.
Well, manual penalty can be a difficult task and you might be wondering how someone from the The Google Team ends up on your website and penalize him? Call it bad luck, but it could also be a spam report from a competitor that may have caused the team to review your site's link profile.A report from a Googlebot may also result in manual review and, therefore, a penalty.
Poor quality link penalty
The central point of organic link building is to promote creative practices ethical ties. Earning your links the right way will help you have a better chance of gaining better ranks. However, people don't understand when they are in desperate need of links and rely on links from almost any source no matter how good they are.
Earning your backs from reputable sites helps you create value for their audience as well as yours. These links prove that the content on your site is so good that it is of value even to other websites and their audiences. If you make a habit of getting your backs from low quality websites, Google may penalize you for them.
Algorithm Link Spam Penalty
When your website is penalized for an action by an algorithm and not a manual action, it is a penalty algorithm link spamming. Under Google Penguin Algorithm, these penalties are imposed on websites which present themselves as spam and mainly due to the purchase of links or obtaining them through link networks. Once penalized by it, your website will see a significant drop in organic traffic and it could even be completely deindexed. It is therefore better to avoid such practices.
Unnatural outbound link penalty
If your website hosts blogs or guest posts, you should carefully review the content before 'it will not be published on your website. This content is usually associated with links to guest sites and can negatively affect the pyour site's link profile.
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Make sure to check the submitted content for links from low quality websites or those that containnent spam. Do not allow "Nofollow " links in user generated content. Always manually check and approve the links in the content of these articles.
Unnatural links to and from your site
Every website that contains a link from your site or to your site should have a natural slant in relation to the niche of the two websites. However, in an attempt to improve search engine page rankings, some websites adopt the way of trading, buying, or selling these links for cash or other ranking favors. No matter how smart a webmaster you are, you are certainly not immune to the prying eyes of Google bots or the manual review team. .
These two elements sanctions are the most common types and are applied in the event of obvious violation of instructions for webmasters from Google . Once you are penalized, Google will notify you of a penalty for "unnatural artificial, deceptive or manipulative outbound links ".
To correct the unnatural links to your website problem, you can try to identify the presence of links on your website that violate the linking guidelines. You can do this by downloading the links to your site from Google Search Console and auditing them. Once you figure them out, delete them immediately and if you can't, you can disavow them. To follow up, you can ask the team to reconsider your link profile for penalty removal.
For unnatural links on your site, you can remove or edit the identified links by adding a rel = ”nofollow” attribute. To follow up, ask the team to reconsider.
Private blog network
You can access the safe zone by avoiding this common penalty. If you don't know what exactly a private blogging network is, it is a network of blogs / websites that you own and you pretty much use them to link to each other on this network. A very risky decision for a webmaster, this unethical practice is not worth it because sooner or later your websites will be penalized. A PBN is manipulative in nature and can significantly damage the online reputation of your sites once caught and sanctioned by Google .
Being penalized for your website's link profile can have a fairly negative effect on your site's reputation under Google guidelines. No matter how you end up with a penalty, the effort should always be to avoid them at best and follow the most ethical bonding practices.
With these references to the most common types of Google Link Penalties, we hope that you will now be able to create a robust link profile for your own website and rank well for them as well.
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Being penalized for your website's link profile can have a fairly negative effect on your site's reputation under Google guidelines. No matter how you end up with a penalty, the effort should always be to avoid them at best and follow the most ethical bonding practices.
With these references to the most common types of Google Link Penalties, we hope that you will now be able to create a robust link profile for your own website and rank well for them as well.
More about:
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