What makes content go viral? 3 experts weigh

When was the last time you created something online that went viral?

Whether you are new to content marketing or are passionate about viral content, you probably know it can be almost impossible to predict which tweet, video or meme might go viral. Often it seems like virality is completely random.

We asked three content marketing experts to weigh in on what they think makes some content very popular, while others go straight to the Internet graveyard.

Drawing on their own knowledge and experiences, they share their views ci below. Find out what they think sets viral content apart.

What makes content go viral?

- Megan Conley, Content Marketing Strategist at

- Nadya Khoja, Marketing Director at Venngage

- Eric Peters, Growth Marketer at Academy

Get more expert information on viral content creation in our Next Live Video Master Class, 12 Principles of Viral Content .