I write content for the blog every day, and after over a year of doing it, I like to think I have a good system.
It starts with drinking seltzer and listening to instrumental pop music, and it ends usually by a finished article. But I was wondering if others might have better strategies and more effective hacks than Polar 's Dragon Whispers seltzer and 2Cellos ' cover of " Despacito. "
So I asked the rest of my teammates about their processes - how they come up with ideas , and their tips and tricks for putting pen on paper (or fingertips onthe keyboard) and get the job done.
Unsurprisingly, I got a lot of great advice - not to allow yourself to delete anything written in the first draft, to save the intro and title for the end - so I wanted to open the discussion to a larger group of marketers on inbound.org .
Whether you're a seasoned blogger or just starting out, I've compiled suggestions for each step of the writing process - along with some general tips for writing in a clear and concise manner, stay focus and know when you're done writing.
14 Helpful Blogging Tips
Finding Blog Post Ideas
1) Get inspiration from sites like Quora, Reddit and inbound.org.
When you are at the very beginning of the writing process and wondering what topic or idea you wantYou want to, Paul Skah recommends that you find out what types of questions your target audience is asking before you begin.
Sites such as Quora , Reddit and inbound.org , where people ask and discuss questions and common challenges, can inspire blog post ideas. Once you have an idea of what to write about, you can choose specific keywords to target.
2) Or, ask your colleagues and peers common questions to guide the focus of your blog.
Shauna Ward recommends that you find inspiration for blog posts by asking members of your own team what your audience wants to know. Whether you are targeting your blog post to attract new visitors or help convert leads, your colleagues will give you the specific advice you are looking for.
3) Don 't be afraid to write freely if you have a block of writer.
My colleague Eric Peters recommends writing - about anything - if your blog post starts slowly. In fact, the free morning handwriting has been recommended to improve everyone's overall productivity.
First steps on new messages
4) Start with a completely blank document and a dump cerebral of everything you know about a particular topic.
Caroline Cotto 's method of starting the blog writing process is to brain dump - to write everything you know about the subject in a blank document, then go back and find themes, arg uments, and information gaps to continue researchr and write.
5) Describe blog posts with a working title and headings to guide your brainstorming and writing as you go.
ter Emma Brudner , meanwhile, believes at first with a bit of tips - namely, a title and headers to organize the blog post 's content as you write.
6) Do your research first, then write down the main points, then write everything down.
My colleague Meg Prater has a different method - starting with research. After doing extensive research on the topic of a blog post, she writes down the points and facts she wants to include in bullet form, then organizes them into a sketched version of the full blog post.
7) Write your introduction once your message has evolved.
Tatiana Morand recommends d ' record the first for the last - the intro. Revisiting the intro - once you've defined your arguments, your main points, and the body content - can help you make sure it gets the point. reader's attention and sets them up for the rest of the blog.
Writing and finishing posts
8) Focus on clarity, not complexity.
Blog marketing Editor Karla Cook offered a plethora of writing tips below, but my favorite suggestion was to "focus on clarity, not complexity. "
Instead of trying to write complex sentences with aiof technical vocabulary and multiple sentences, write so that your reader can get the needed content as efficiently as possible. And that means writing clear, concise, and precise sentences - not necessarily in the most artistic way. Remember you are writing a blog post - not a short story.
9) Write first - delete later.
My fellow bloggers Aja Frost and Amanda Zantal-Wiener are strong supporters of the delete key ban while writing the first one draft of a blog post. They advise writing as much as possible, even in the stream-of-conscience style, and then going back and deleting when it's time to edit.
10) Keep your writing process nimble. Take breaks and come back to the content later if you need to.
Lydia Cockerham advises bloggers not to be afraid to take a break or participate in a writing marathon, depending on the way the words and inspiration flow. She mixes longer and shorter pieces of writing to take breaks and give time to reflect and reflect during the process.
11) But make sure you are making decent progress before stepping away from a blog post to stay motivated.
On the other hand, Ivan Kreimer suggests not stopping until you 've finished writing a certain number of words to stay motivated and to finish your blog post on time - its threshold is 750 words.
12) Rely on multitasking to help you stay focused while writing.
Kenny Pattle utMultitasking to stay focused and on track while writing blog posts - setting 30 minute timers while doing other tasks during breaks. By scheduling other tasks and projects while working on an item, you can stay focused on the need to stay productive and get it all done.
13) If the music doesn't work for you, create your own soundtrack.
The instrumental Britney Spears isn't for everything the world, so Ward recommends skipping the tracks and making your own ambient noise soundtrack to stay focused while you write music doesn't help you stay focused.
14) Choose at least 5-10 title options.
Once you are finally done with your artblog key, it's time to get it ready for publication - and that means picking a title. As the blog post evolves, so does your original idea, and that includes your working title. Joe Goldstein recommends going through the completed blog post, creating up to 10, and choosing the one that best fits the post with several options in front of you.
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