We're about to hit September, and you might be feeling anxious about your or your family's return to school, high season at your desk or the prospect of a limited number of days at the beach in the year.
We can feel you - because even though we took a summer break, social media is safe
Social networks are constantly innovating new products and making changes that are hard to follow, which is why we started writing this monthly roundup of social media news.
From Facebook to Snapchat, from new product launches to peAll changes, here is a list of what's new in social media this month. The list isn't exhaustive, but you can expect to learn the main highlights - what started, what changed, and what these stories might mean for marketers.
And if you don 't have time to read this entire article, we have made a short video to introduce you to the biggest headlines below:
11 of the biggest social media stories this month
Snapchat
1) Snapchat has partnered with academic journals on Discover.
The pop-up messaging app will share original content from US colleges and universities on Snapchat Discover - in editions specific to each college's location.
Business Insider noted that this is the firstre time parent company Snap Inc. has partnered with smaller publishers to create original Snapchat Discover content - where it has previously worked with outlets like Vox, BuzzFeed, and The New York Times.
What is typical is Snapchat's drive to catch the interest of younger people - between the ages of 18 and 24, the demographic where Snapchat is most popular. More than half of eMarketer survey respondents aged 18 to 24 said they use the app all the time.
It will be interesting to see how this content works - for Snapchat and for the partner colleges that create the content. Younger users are the app growth path - or at least, its way to prevent decline - more on that.
2) Snapchat has more of uusers, but less value.
Parent company Snap Inc. ran its second quarter 2017 earnings call, and the results weren't exactly exactly.
Snapchat grew by seven million users in the last quarter, but it was still a failure - when it reached 173 million users at By the end of the second quarter, investors predicted it would reach 175.2 million instead. Its share price fell about 6%, as the company also said its average revenue per user was $ 0.02 lower than expected.
Snap Inc. has had a tough ride since going public earlier this year. It will be interesting to see what they innovate next to compete with Facebook and Instagram in the battle for the most popular camera and sharing app.
3) Facebook 's News The feed algorithm startedwill penalize sites that are not optimized for mobile.
Facebook has announced some new changes to its News Feed Algorithm - m Most notable, perhaps, has been the announcement of links to sites that are not optimized for mobile viewing.
Facebook will now start to consider link load speed when deciding how to rank posts in the News Feed, to improve the user experience by over half of users who access the site via mobile devices.
If your site isn 't already optimized for mobile users, this ebook can help you get started.
4) Facebook has started autoplaying news feeds Videos - with audio enabled.
I got this notification when I opened my Facebook app last week:
5) Facebook launched new camera features including GIF recording and 360 ° photo capture.
Facebook made some big improvements to its built-in camera this month. Swipe right on your news feed on the mobile app to start streaming live, or to create a GIF and immediately share content to your Facebook story or in a new post.
6) Launch Facebook edited l 'Watch tab for original video content.
Facebook is launching into video content this month, most notably with the launch of the Watch tab , where creators and networks are developing original content specifically for the social network.
Source: Facebook
Tap the video icon to see what creatorslike MLB, A&E, and Refinery29 create for Facebook, in another measure to get more people to come to its site to get what they need, which is entertainment.
7) Instagram launched Instagram Live - with two users.
Instagram will now allow you to go live with a friend - with a split broadcast screen like the one pictured below.
Source: Instagram
Now that you can record live broadcasts and share them on your Instagram Story for later viewing, users could be more interested in trying out a broadcast to engage and activate a larger audience like Facebook Live was successful. (We will be trying it out on our Instagram soon - make sure you follow
8) Instagram (and Facebook) launched thecomments.
Instagram and Facebook have rolled out a small UX change that will make engagement and interactivity a little easier for users - - by throwing threaded comments.
Source: Instagram
Any user knows the pain of trying to track down a friend's comment when it has been tagged in a popular Facebook post or Instagram, and this change fixes that problem - and could make users more eager to tag friends in comments (indicating engagement in both feeds).
9) I nstagram users can now edit responses to stories and private messages.
Last month Instagram announced the ability to reply to stories and private messages with photos and videos .
And this month, users can respond with combined photos and videos that manipulate the original image, as in the example below.
Source: TechCrunch
Next time you see a photo or video you want to reply to, tap the thumbnail at the top right corner to edit it with designs or emojis, and add your own demi to it. -selfie.
10) Users can now pinch to zoom photos.
Pinterest has added a few new ways to search for images, as well than a subtle UX change that now allows users to pinch and zoom in and out on pin photos.
Source: Pinterest
It might not seem worth writing, but this change is a nod to other visual social networks, like Instagram and Facebook. As Pinterest becomes a more marketable social network, with the ability for users to touch and buy specific products in Pins, it will beIt's interesting to see how the competition intensifies.
YouTube
11) YouTube has added built-in messaging and vertical video functionality.
At the very end of the month, YouTube unveiled a brand new visual identity - featuring a new logo for the first time.
Two of the big changes that marketers will want to note? New in-app messaging functionality and responsive video display which now shows vertical and square videos.
The new in-app messaging allows users to share videos with friends without having to leave the app, which is the new name of the game for social media - bring people to do what they want, without having to leave the platform. Plus, this feature is also a step towards competing YouTube with Facebook for a bigger slice of the video pie.
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