Thanks to simple and free video creation tools, you don 't need a big budget, professional equipment or a film degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiencee, you will need to understand what type of content is effective on each network.
We break down what works best on four of the major networks: Instagram, Facebook, Twitter and YouTube, so that you can easily create videos that really shine no matter where you share them.
Create Video For Your Instagram Feed
Instagram has seen incredible growth recently - especially in terms of video options - but let's talk about your main Instagram page.
These posts, which appear in your subscribers' feeds, are the main window of your business or brand. As such, you want to reserve that space for your finest branded content. Here you can post a video that explains your brand value or a process video that offers insight into your trade.
Keep these Instagram video rules in placeMind when creating your video story:
Instagram has a one-minute time limit. If you have longer content that you still want to promote, you can post one part as a teaser on Instagram and use the link in your bio to bring people to your website to see the whole thing. Note this in your caption and add a tracking code to the link so you know how it works.
Keep it inside the box. Videos can be played in square, vertical, or landscape, but be sure to hit the "expand" button in the lower left corner if you have a non-square video so that it doesn't not appear cropped.
Video covers are important! Instagram lets you select a video cover that displays as a thumbnail in the feed. Be sure to select an intriguing frame to get people to watch.
The best videos work with audio turned off. Instagram videos play automatically with audio off, so make sure your post is clear whether or not the viewer is pressing for audio.
The following examples from Persnickety Prints, a photo printing company, show how video can help communicate both your mission and your craft, two essential pieces of content for the small business video marketing.
You can also change classic Instagram content elements to video, like this video slideshow which treshapes a #motivationmonday post:
Creating Videos for Instagram Stories
Instagram-like new Snapchat is the latest platform to win the hearts and time of marketing specialists. And for good reason. IG Stories have impressive engagement stats: According to Instagram, one in five stories receives a direct message from viewers, and one-third of the most viewed stories are from businesses.
Instagram Stories are cool because they are fleeting inner looks that allow you to create more connection with your followers. Feel free to be a little less polished and a little more real with on-the-fly content that uses stickers, filters, and emojis. Here are the basic settings to remember when creating your Instagram Stories videos.
Take the opportunity to get personal. Unlike posts on your Instagram page, Instagram Stories are 24 hours long and people can see them by clicking on the avatars at the top of their feed. The live video disappears after the broadcast ends.
You don't have to edit everything directly in Instagram. You can take photos or videos in the app, but if you want to use graphics, animations or videos that you created before, just drag your finger up in Stories view to post your Camera Roll content.
Keep in mind that the only content available will be videos or photos created in the last 24 hours. Consider using a free graphic design tool, like Adobe Spark, which allows you to resizeEdit content for Instagram stories and animate the text.
Keep it short and pleasant. Each photo or video you include in an Instagram story is limited to 10 seconds. Live streaming from inside the app is limited to one hour.
Don 't be afraid to share multiple stories a day. You can post as much as you want without worrying about annoying your subscribers, as users must choose -in to view the content.
You can tag users in stories. Tag other Instagram users in your video by tapping their handles using the text feature in the top right corner. The marked users will receive a notification sent in leur Instagram inbox.
We suggest that you offer content to your subscribers that they cannot get anywhere else on your channels. It inspires you to follow and can serve as an ideal conversion tool for your most active supporters or clients. You can post articles on a special offer, provide a behind-the-scenes view of your business, or go live to speak directly to your followers, which doesn't require anything special beyond the guts and the push of a button.
Create Video for Facebook
Facebook has 1.94 billion monthly users and they watch over 100 million hours of video every day. Take for example Tasty - the Buzzfeed video - which reaches 1.8 billion video views every month on the platform. Facebook is watching this video content like crazy in the algorithm, which means jumping on this macro trend will give you more visibility on the rnetwork.
I love Instagram, you can go live directly to the platform to talk to your users. However, live video is fleeting - great for driving engagement on your page, not so good for driving traffic to your site or creating content that you can use over and over again. For that, you still need neat video content that speaks about your worth or tells a story.
There are three things to keep in mind when creating a video for Facebook:
Ask yourself: will my viewers watch this entire video? There is no time limit, but the algorithm rewards content that viewers watch throughout and generates interactions (likes, shares, and comments). The best videos grab attention in the first three seconds.
Your video must work with sound turned off. Up to 85% of viewers watch their Facebook videos without sound, according to media publication Digiday.
Videos that are automatically played in the news feed generate 186% more engagement than videos shared through the posted link. You can use the Adobe Spark Video iOS app to natively share on Facebook with just a tap.
In just one month last year, more than 3 million small business owners posted a video on Facebook. Here's a compelling example made with Adobe Spark that conveys a story regardless of the sound:
Video Creation for Twitter
Live video and curated video content is booming on this formerly text-based platform. Twitter has over 800 millions of monthly users, 82% of whom interact with brands on the platform, according to its Video Playbook report.
Video views on Twitter has increased by 220 times from what they were in 2016 to 2017, and the opportunities for advertisers are also increasing, the site offering pre-roll ads for live video and replay of Periscope videos starting in March 2017, according to Forbes Tech writer Kathleen Chaykowski. But you don't necessarily need a big ad budget to capitalize on this trend.
Create polished video content for your Twitter feed with these three rules in mind:
The maximum video length is currently 140 seconds for imported content.
Draw attention in the first 3 seconds to prevent thumbss to scroll.
Upload native video to Twitter to ensure automatic reading in the news feed.
If you animate graphics or use video clips, you will engage your audience. See some examples of these techniques in action:
Making a video for YouTube
Youtube has over a billion users who watch hundreds of millions of hours of YouTube per day. Unlike the other social platforms on this list, YouTube also comes with Google's search power and metadata tools.
Your content strategy for YouTube should support your overall SEO strategy. One way to do this is to figure out which keywords you wantz Get your brand ranked and create engaging and entertaining video content that uses these keywords in your videos, titles, images and video deions.
The key is to think about the ideal path for your customer that goes through Google search. Suppose your business is a photo printing business. You might be of interest to people who are looking for things like "engagement photos", "albums" etc. If you want to capture these interested people, your best bet is to create content for what they are already looking for.
There are also certain types of videos that people eat on the platform. According to the marketing agency Mediak Explanatory videos rank among the two main types of videos on YouTube, vlogs (video blogs) come third.
This is great news for small businesses as the platform comes with a huge audience looking to learn more about the products or how to do something. You can ask influencers or clients to post a video review of your business to tie your influencer marketing to your content strategy or you can create a series of how-to videos related to your product. or service.
When creating and posting video content to YouTube, keep these tips in mind:
Short videos still dominate, but long content is gaining ground . If you are new to YouTube or have an unverified account, your videos will be limited to 15 minutes. However, once vErified, you can surely post your webinars, trainings or hour long classes and all social media and YouTube is the best place for these pieces of content.
Skip the long intro and instead, jump directly with your hook to improve viewer retention.
Use YouTube's built-in caption generator to create captions for dialogs.
Don't neglect your metadata fields. Your title, your deion, your keyword - even your channel illustration - are all metadata that tells search engines how to index your content and make sure it appears in front of interested internet users. Create keyword-rich titles and deions and use c-word fieldsYouTube strips to improve search ranking. Add your bio, tagline, and website link in the deion field of every video you post to make it easier for viewers to learn more about you.
<↓ Add YouTube channel illustration. Just like your video and metadata tell search engines that your content is relevant, your YouTube channel artwork and
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