Hébergement Web: How to Structure a Powerful Model Digital Marketing Strategy

how to structure a powerful digital marketing strategy (template)

To thrive as a business in the digital age, you need a well-structured digital marketing strategy.

How to start and structure an action plan?

Now let's explore and help you describe your process.

How to Structure a Powerful Digital Marketing Strategy

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Table of contents

Document your digital strategy with these models

There istons of tips in this post. Make execution easy with these templates:

User Personalization Template
Marketing Strategy Template (Excel and PowerPoint)
Content, Social Media and Email Marketing Templates (PowerPoint)

En using these resources, you can document your strategy in a personalized way to the channels and tactics most relevant to you:

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Identify the personality of your buyers

Let's get straight to the point.

It all starts with which you want to target. Who is your buyer? What kind of person are they? What are their preferences?

If you have not yet established a clear picture of the personality of your buyers?ers, now is the time to do it.

You must define who is the ideal buyer. Know what their wants and goals are - dig deeper into how they perceive and understand things.

How They Can Be Used In Marketing

Once you are as familiar to your buyers as their psychologists, you know what to offer them and how to connect with them the way the most attractive.

Once you've become as familiar to your buyers as their psychologists are, you'll know what to get them.

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You will get very specific about this.

For example, a n etwork might have Mary-the-Working-Mom as the primary client, characterized as follows:

Role: Health decision maker
Age: 30 to 50 years old
Family: With children under 18
Context: An excited woman looking to reconcile her career and her family life. She is always on the go and uses online resources to help her with almost everything, including parenting and cooking.

Goals: To keep her family healthy and to provide prompt and reliable care whenever her children are sick.

Challenges: She does not have a dedicated family doctor. She is so busy that she cannot keep pace when her children are getting sick.

See how a healthcare company can use the information above?

If you are a healthcare professional and target Marys , you now have an idea of the specific personality you are targeting - a frame of reference as to who your campaign is ultimately going to be.

The personality of a buyer allows you to focus. You will know who to contact and what to suggest. You can now position your offer to directly solve their problems.

If you can show the Marys of the world that you understand them, then they will turn to you when the occasion calls for it. All because you have them tailored your services.

You cared enough to put all your efforts in favor of one character.

It 's the power to know the personality of your buyer.

The power of digital marketing over traditional advertising is that you can target someone as specific as Mary and put the right message in front of them.the right people at the right time.

Now is the time for you to create your own character.

Creating Buyer Personas

You may be able to imagine the preferences of your target audience. Let's refine this image and make sure we have a clear portrayal of your ideal customer.
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create the personality of your buyer.

Dig deep into your database

Search. This is the very first step in making your buyer's personality as defined as possible.
The very first step in making your buyers' personalities as defined as possible is to do your research.
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Here's what you can do.

Track trends in your contact database (your e-mgarlic list) on how prospects and customers find and consume the content you post.

This step will be useful if you are already an established business and have a list of prospects, and if you are simply narrowing down your audience.

(Otherwise, read on and see what more you can do from here.)

You will probably identify different segments in your database. Some are very interested in your content, while others are shy. Still, some give again, and you don't engage them at all.

Now you will have a better idea of who likes you and your offering, service or product line.

List the characteristics of these people. Create a mental image of a person who possesses all of these qualities.

Customize the formslaires of your website. Now this part should be useful if you are not clear about who you want to communicate with.

Create fields in your forms that will allow you to capture relevant information. For example, the size of their business i.e. if you are targeting business owners in a particular area.

Pick the brains of your sales staff when it comes to the types of people they interact with the most.

Again, you should be able to do this if you are already booming online or offline and want to fine tune Your process and audience.

The idea is to know what kinds of people you already attract .

If you haven't even started yet, just create your buyers' personalities from scratch. The next section should have youider.

Interview clients and prospects

Do you already have a returning client? Well. Interview them.

Just use incentives to attract these people to interview you. You have probably encountered this strategy in many companies.

For example, a telecommunications company may ask its long-time customers to complete a survey, and it will give them reward points or bill discounts as an incentive.

If you're always looking to reach prospects, you can do the same. Interview them through a survey, then offer them an incentive in the form of a discount code, or something like that.

Interviews, however, should not be limited to survey forms. You can invite a few insightful attendees to an actual, physical, "higher level" meeting.

You can organize a round table. Give these people snacks and pay their fare and accommodation. Give them VIP benefits.
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In all cases, be sure to ask the “why” questions. What product do you like the most, and why? Why Do you prefer service A to service B? Which offer do you like the most and why?

Once the interview is over, you should have earned a good - rounded personality image of your buyers. You will get a glimpse of what really interests them , and your intuitive mind will be featured t running ideas to make your business even better.read attractive to them.

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Focus on the end result

I You may have gone too far to talk at length about the personality of buyers, but you don't just can't underestimate its power.

Moving on, the next big thing is to pay attention to the outcome of your marketing strategy.

What is your main goal?

The best digital marketing strategy is one that matches your goals.
The best digital marketing strategy matches your goals.
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Sometimes you could get lost in a sea of goals. Many marketers do this, which is why it is essential to know what phase you are in. find.

Let's say it's the first time you've defined your personalitybuyer (i.e. your avatar). So I guess you are still in the start-up phase. In this phase, it is obvious that you need to get more leads.

After all, the sales process - whether in the digital or conventional business world - can be summed up in three steps.

Leads. Conversions. Sales.

Your current primary goal could fall under one of these three goals, and all you have to do now is figure out where you are at.

Which then gives you focus .

Define your mission and goals

You must also define your vision.

Your vision may look like this:

would look to when their children get sick.

Notice how your chosen character or avatar in part defines this vision?

Of course.

Now your mission may look like this:

To provide professional, prompt and reliable medical response to mothers of 'sick children under 18 - even from the comfort of their

It sounds noble.

Now your goals - this is the part that can give you headaches, especially if you are just starting out.

Still, I promised to guide you through to the end. You might have two to three goals.

Create a network of health professionals which form emergency response units, responding to calls for help during home health emergencies from various statesof the United States .

To create a master list of service subscribers who pay a fixed monthly or annual fee, allowing them to take advantage of emergency health care services without having to pay at the time of emergency.

To provide guided responses to all possible emergencies that may arise in the home with children involved.

The second in the list looks like you'll need a few leads. This goal is where at least one digital marketing strategy could come into play.

How to generate leads? You might ask. A highly optimized ebsite w may be your best bet if your prospects are mostly online. Facebook ads are an option, as are Go adsogle.

Before I get busy, let me repeat this point.

Your plan - or set - of strategies should depend on your company's vision, mission and goals.
Your plan - or set - of strategies should depend on the vision, mission and goals of your business.
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Otherwise, any effort would be tantamount to indiscriminate shooting. It's like going nowhere. You need to make sure that your end digital marketing goal fits into the bigger picture of your business.

If not, what's the point of all this?
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Launch targeted campaigns

Here iswhere we get a few technical details.

Targeted campaigns or advertisements are offers placed before a specific "target". Us means your avatar. The personality of your buyers.

You may ask, How does this step help me create my digital marketing strategy?

Targeted campaigns can help you with your research. This will allow you to fine tune your audience, know what they want and how they want it delivered.

Suppose you are a B2B (business-to-business) company. You could learn a lot from a tactic launched by Lloyds Banking Group. They used a multi-faceted campaign that started with direct mail, with follow-ups through email, digital signage, and telemarketing.

Okay, don't get lost. This campaign targeted over 70,000 businesses from different sectors. The DM featured a mechaDashboardism, urging small business owners to review their banking arrangements. It also included a quiz, the results of which were immediately compared to Lloyds banking services.

The result? More than 700 targets have changed accounts. The strategy? It wasn't the kind at a glance. It was a private and direct engagement. It was a focused campaign that emphasized Lloyds' superior consideration for relationships and customer service.

Ultimately, the success of the campaign didn 't just give Lloyds a lead. They got real inions. Real conversions. At the end of the day, Lloyds also hit the sales button.

The key ingredient? It was an act of research that touched all the right phases of the sales process.

They didn't just speak the language of their buyers. They allowed their buyers to express themselves.

Esis it possible that all you need right now is a little targeted research? Just like Lloyds?

Try out different campaign tactics. Ads Fb. Google Ads. Messenger bots - DM, if you can.

The key word here is to try . Test.

Need to structure a robust digital marketing strategy? Test the tactics that are available to you now. Try Recipe A vs. Recipe B. See which is more appealing.

Test, refine and test like a mad scientist. Marketing is psychology. And for me, it 'sa science.
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Monitor KPIs

I hope I haven't lost You there. This article is, after all, not an article on different marketing strategies.digital keting. This is how to structure your own together.

Let me recap before I go to the KPIs. (Which, by the way, mea ns Key performance indicators . )

First, you need to create your customers 'character or your avatar. Second, you need your focus. Where are you? Do you want leads or sales at this point?
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Third, you need to review your vision, mission and goals. If you don't have one right now, you may need to do some targeted market research to find out what people want. Otherwise, you are not in myure to make them an offer.

If there is nothing you can offer them that is useful, we will fight for nothing here.

I hope I got my point across because KPIs will be useless without fixing these things.

Now the KPIs.

Here's how you define them.

Identify your relevant metrics

What are metrics? Here are the standards for measuring the success of your digital marketing.

Here are some examples:

Overall website traffic

Traffic by source

New and known visitors

Sessions

Average duration of sessions

Pages viewed

Most visited pages

Exit rate

Bounce Rate

Conversion Rate

We can go on and on, but you can study these things for later. You can use Google Analytics, and you will learn what these statistics mean as you go.

The point is, you need to list the statistics that are relevant to your business. You must focus , remember?

Then, make these relevant metrics your priority KPIs. Try to get results for them.

If you are just collecting leads now, you might not need to worry about them conversion rate , for the moment.

If your focus is already on conversions, you might care more about your known visitors only any new visitor.

If you are looking to increase your sales then there is probably nothing more relevant to you now than your conversion rate.

I don't sayIt's not that you should ignore all the other stats, but if you want to dig deeper into a topic or goal, you might want to filter out items that distract you - for the moment.

You can always go back and monitor other metrics; Just make sure you set your goals correctly in Analytics.

Measure results after campaigns

What is the next step after setting up your KPIs and critical metrics ? Just choose from the many digital marketing strategies available. Choose only those that help you optimize your settings.

If you want networked sources for your website traffic, go for Fb ads. Configure them to drive more traffic to your site.

If you want to increase your email open rate, run an email marketing campaign like you've never done before. Maybe you warm up your prospects first and give them something of value. Don't just look for sales. Give them more value, and that value should come back to you.

If you want to increase the number of sessions and reduce the bounce and exit rates, optimize your website. Make sure you have web pages that are worth the internet users time.

Again, these are just examples.

I cannot stress this point further. You have to measure, measure and measure even more. Use your scan tool to give you the numbers. See if your digital marketing strategies are working to give you peak performance.
Make sure that your digital marketing strategies fooperate to give you optimal performance.
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If so, you reach your KPIs. And your goals. All of this helps you fulfill your mission and vision. Above all, you make your avatar happy.

See the smooth transition?

Now continuously measure the results of your campaigns. Adjust accordingly if certain tactics do not provide the desired results.

Keep your strategy agile

You have to take this into account, however. People change, and this change is more noticeable in the digital age.

You see, digital marketing will always be smoother than traditional marketing. Our social interaction has never evolved so quickly before.

Be flexible about your KPIs and campaigns. Set a deadline to test and modify your tactics if they don't work for you.

The most important is qu have all of your data with you.

Data can mean almost anything to optimize your digital marketing campaigns. Hold onto this data and use it to redefine your set of strategies as you move forward with your business.
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Leverage the Right Strategy

Overall, implementing a well-defined and well-structured digital marketing strategy can come down to three things.

Your avatar. Your current goals. Your intuition.

When you know who you want to reach and serve, everything else has to fall into place. Your avatar almost alone defines what to do and how to act.

What guides you are your current goals. Without focus, you can't even begin to choose a digital marketing tactic to use,and even less a set of them.

Finally, your intuition should guide you and maintain your balance - a balance between maintaining what you are currently doing and changing plans when the time calls for it.

To be honest, any marketing success simply comes down to pleasing the avatar you choose. It 's the personality of buyers again. And if that person has changed, it's up to you to grow with them - or just find someone else to respond to.

After all, the power of a digital marketing strategy doesn't lie in the plan itself. It is in the psychology of the client that you use it for.
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May 4, 2020